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Author: Francis Albert Eley Crew
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Paul Frederick Straub
Publisher:
ISBN:
Category : Medicine, Military
Languages : en
Pages : 192
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The substance of a series of lectures delivered at the Medical Dept., Camp of Instruction, Antietam, Md., 1909.
Author: Francis Albert Eley Crew
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 604
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Author: Paul Frederick Straub
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309072719
Category : Medical
Languages : en
Pages : 377
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Book Description
We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Author: Hong Cheng
Publisher: Jones & Bartlett Learning
ISBN: 0763757977
Category : Business & Economics
Languages : en
Pages : 451
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Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Author: Thomas E. Backer
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Health & Fitness
Languages : en
Pages : 272
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Book Description
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
Author: Lopez, Mildred
Publisher: IGI Global
ISBN: 1799887847
Category : Medical
Languages : en
Pages : 377
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Book Description
While telemedicine was not a new concept before the COVID-19 pandemic, it has certainly helped to propel telehealth as a popular solution and tool for patients to continue to use well after the impacts of COVID-19 have been felt. However, telehealth also provided solutions for health institutions faced with the challenge of preparing the next generation of medical professionals remotely. Telemedicine allowed medical educators to accompany students in their first encounters with patients and to simulate practical scenarios. Through the pandemic, educators have striven to be more creative and propose solutions to overcome adversities such as language barriers, access to technological infrastructure, and lack of legal framework. Advancing Health Education With Telemedicine discusses and presents alternatives on taking advantage of available technologies and infrastructure of telemedicine and e-health to advance health professionals’ education. This need emerged amid the pandemic to provide patients and their families with support and guidance, but it also brought opportunities to students to continue their training and be involved in this once-in-a-lifetime experience. Covering topics such as disease-awareness campaigns, medical education, and online clinical simulation, this book serves as a dynamic resource for medical students, medical professionals, medical directors, educational software developers, researchers, communications experts, professors, and academicians.
Author: Paul Frederick STRAUB
Publisher:
ISBN:
Category :
Languages : en
Pages : 164
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Author: Paul Frederick Straub
Publisher:
ISBN:
Category :
Languages : en
Pages : 254
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Author:
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 116
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