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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 308
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 308
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Book Description
Author: Julie Manga
Publisher: NYU Press
ISBN: 0814756840
Category : Performing Arts
Languages : en
Pages : 267
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Book Description
Absorbing, entertaining and keenly perceptive, Talking Trash illuminates the complex viewer response to daytime television talk shows and examines the cultural politics surrounding this wildly controversial popular phenomenon.
Author: Jonathan Gray
Publisher: Routledge
ISBN: 1135253498
Category : History
Languages : en
Pages : 223
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Book Description
Television Entertainment offers a thematically based overview, balancing an interest in art, aesthetics and audiences with the power, politics and production of television, that includes examples from recent and current television, including Lost, reality television, The Sopranos, The Simpsons, political satire, Grey’s Anatomy, The West Wing, soaps, and 24.
Author: Philip M. Napoli
Publisher: Columbia University Press
ISBN: 9780231126526
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1848
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Author: Dolores Ines Casillas
Publisher: NYU Press
ISBN: 0814770169
Category : Law
Languages : en
Pages : 236
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Book Description
How Spanish-language radio has influenced American and Latino discourse on key current affairs issues such as citizenship and immigration. Winner, Book of the Year presented by the American Association of Hispanics in Higher Education Honorable Mention for the 2015 Latino Studies Best Book presented by the Latin American Studies Association The last two decades have produced continued Latino population growth, and marked shifts in both communications and immigration policy. Since the 1990s, Spanish- language radio has dethroned English-language radio stations in major cities across the United States, taking over the number one spot in Los Angeles, Houston, Miami, and New York City. Investigating the cultural and political history of U.S. Spanish-language broadcasts throughout the twentieth century, Sounds of Belonging reveals how these changes have helped Spanish-language radio secure its dominance in the major U.S. radio markets. Bringing together theories on the immigration experience with sound and radio studies, Dolores Inés Casillas documents how Latinos form listening relationships with Spanish-language radio programming. Using a vast array of sources, from print culture and industry journals to sound archives of radio programming, she reflects on institutional growth, the evolution of programming genres, and reception by the radio industry and listeners to map the trajectory of Spanish-language radio, from its grassroots origins to the current corporate-sponsored business it has become. Casillas focuses on Latinos’ use of Spanish-language radio to help navigate their immigrant experiences with U.S. institutions, for example in broadcasting discussions about immigration policies while providing anonymity for a legally vulnerable listenership. Sounds of Belonging proposes that debates of citizenship are not always formal personal appeals but a collective experience heard loudly through broadcast radio.
Author: Plunkett Research Ltd
Publisher: Plunkett Research, Ltd.
ISBN: 1593920423
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Author: Karin Wahl-Jorgensen
Publisher: Routledge
ISBN: 1317969650
Category : Political Science
Languages : en
Pages : 201
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Book Description
Previously published as a special issue of Social Semiotics, this book grapples with such questions as: What does it mean to be a citizen in contemporary societies? What role do mass media play in the making of citizenship? Drawing on ground-breaking work from scholars around the world known for their contributions to the study of media and politics, this volume covers a range of practices of mediated citizenship, with chapters studying the mourning after the deaths of Pim Fortuyn and Theo van Gogh in the Netherlands and notions of authenticity in letters written to British Conservative politician Boris Johnson. The authors explore discourses of nationalism in the English and Scottish Press, and examine struggles over definitions of the public in Australian public service broadcasting and the US Medicare debate. Emerging possibilities for mediated citizenship are assessed in three studies of online activism and participation in the US and China. The book builds on conventional understandings of citizenship and the public sphere, calling attention to the need for understanding affective attachments to politics. Finally, it demonstrates that we cannot fully understand citizenship without looking at the concrete workings of power in and through mediated discourse.
Author: Tom Reichert
Publisher: Routledge
ISBN: 1136684042
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
Author:
Publisher: PediaPress
ISBN:
Category :
Languages : en
Pages : 79
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Book Description
