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Author: Joseph Turow
Publisher: Routledge
ISBN: 1135902046
Category : Language Arts & Disciplines
Languages : en
Pages : 712
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Book Description
Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Author: Joseph Turow
Publisher: Routledge
ISBN: 1317401026
Category : Social Science
Languages : en
Pages : 828
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Book Description
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Author: Joseph Turow
Publisher: Routledge
ISBN: 1136864016
Category : Social Science
Languages : en
Pages : 1308
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Book Description
Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
Author: Joseph Turow
Publisher: Routledge
ISBN: 1135902046
Category : Language Arts & Disciplines
Languages : en
Pages : 712
Get Book Here
Book Description
Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Author:
Publisher: Routledge
ISBN: 1135902038
Category : Language Arts & Disciplines
Languages : en
Pages : 1188
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Book Description
Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.
Author: Brooke Erin Duffy
Publisher:
ISBN: 9780415992046
Category : Mass communication
Languages : en
Pages : 0
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Book Description
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.
Author: Matt Taibbi
Publisher:
ISBN: 9781682194072
Category :
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN: 9781610596787
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
Author: Nikos Papastergiadis
Publisher: Hong Kong University Press
ISBN: 9888208926
Category : Social Science
Languages : en
Pages : 265
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Book Description
Large public screens have now become a ubiquitous part of the contemporary cityscape. Far from being simply oversized televisions, the media experts contributing to Ambient Screens and Transnational Public Spaces put forward a strong case that such screens could serve as important sites for cultural exchange. Advances in digital technology spell the possibilities of conducting mobile modes of interaction across national boundaries, and in the process expose the participants to novel sensory experiences, giving rise to a new form of public culture. Understanding this phenomenon calls for a reconceptualization of “public space” and “ambience,” as well as connecting the two concepts with each other. This pioneering study of the impact of media platforms on urban cultural life presents a theoretical analysis and a history of screens, followed by discussions of site-specific urban screen practices on five continents. There is also a substantial examination of the world’s first real-time cross-cultural exchange via the networking of large public screens located in Melbourne and Seoul. “Ambient Screens and Transnational Public Spaces is a provocative interdisciplinary collection that studies public screens in diverse urban contexts ranging from Shanghai to Montreal. Taken together, these essays redefine commonly held notions about cultural policy, information, citizenship, and the quotidian experiences of the Media City. A must read for anyone interested in urban media studies and cultural planning.” —Janine Marchessault, Professor of Cinema and Media Studies, York University “Large screens in public spaces are almost taken for granted in some cities, while in others, they are barely present. This fascinating book provokes new thinking about mediatization as a transformative dimension of urban life. The editor and authors deserve to be congratulated for a welcome and timely volume, demonstrating how large screens in cities transform public spaces and become a platform for new modes of cultural exchange.” —Lily Kong, Lee Kong Chian Chair Professor of Social Sciences, Singapore Management University
Author: Shibin David
Publisher: John Wiley & Sons
ISBN: 1119775620
Category : Computers
Languages : en
Pages : 274
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Book Description
SECURITY ISSUES AND PRIVACY CONCERNS IN INDUSTRY 4.0 APPLICATIONS Written and edited by a team of international experts, this is the most comprehensive and up-to-date coverage of the security and privacy issues surrounding Industry 4.0 applications, a must-have for any library. The scope of Security Issues and Privacy Concerns in Industry 4.0 Applications is to envision the need for security in Industry 4.0 applications and the research opportunities for the future. This book discusses the security issues in Industry 4.0 applications for research development. It will also enable the reader to develop solutions for the security threats and attacks that prevail in the industry. The chapters will be framed on par with advancements in the industry in the area of Industry 4.0 with its applications in additive manufacturing, cloud computing, IoT (Internet of Things), and many others. This book helps a researcher and an industrial specialist to reflect on the latest trends and the need for technological change in Industry 4.0. Smart water management using IoT, cloud security issues with network forensics, regional language recognition for industry 4.0, IoT-based health care management systems, artificial intelligence for fake profile detection, and packet drop detection in agriculture-based IoT are covered in this outstanding new volume. Leading innovations such as smart drone for railway track cleaning, everyday life-supporting blockchain and big data, effective prediction using machine learning, classification of dog breed based on CNN, load balancing using the SPE approach and cyber culture impact on media consumers are also addressed. Whether a reference for the veteran engineer or an introduction to the technologies covered in the book for the student, this is a must-have for any library.
Author: George Gallup
Publisher: Rowman & Littlefield
ISBN: 9780842050029
Category : Political Science
Languages : en
Pages : 470
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Book Description
Features a compilation of polls taken by the Gallup Organization. This title offers commentary and analysis, placing topics in a readable, historical context.
