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Author: Helen Katz
Publisher: Routledge
ISBN: 1135194548
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
Author: Helen Katz
Publisher: Routledge
ISBN: 1135194548
Category : Business & Economics
Languages : en
Pages : 239
Get Book
Book Description
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
Author: Helen Katz
Publisher: Routledge
ISBN: 042978564X
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Author: Helen E. Katz
Publisher: Psychology Press
ISBN: 9780805842685
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of what media is and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.
Author: Mary Robinson Sive
Publisher: Littleton, Colo. : Libraries Unlimited
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 184
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Book Description
Author: Derek B. Purchas
Publisher: Elsevier
ISBN: 9781856173759
Category : Technology & Engineering
Languages : en
Pages : 606
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Book Description
An Introduction to Filter Media -- Textiles -- Filter Papers and Filter Sheets -- Media for air and gas filters -- Screens and Meshes -- Porous Sheets and Tubes (excluding Membranes) -- Membranes -- Cartridges and Special Fabrications -- Loose Powders, granules and fibres -- Testing filter media.
Author: Brian G. Boucher
Publisher: Educational Technology
ISBN: 9780877780458
Category : Audio-visual education
Languages : en
Pages : 212
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Book Description
Author: John D. H. Downing
Publisher: SAGE Publications
ISBN: 1452206643
Category : Language Arts & Disciplines
Languages : en
Pages : 641
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Book Description
Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.
Author: Robert A. Reiser
Publisher: Educational Technology
ISBN: 9780877781875
Category : Education
Languages : en
Pages : 144
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Book Description
Abstract: This book presents practical guidelines for the selection of instructional media in the fields of education and training. These guidelines are likely to be of benefit to instructional designers, trainers, classroom teachers, instructors, media specialists, and administrators. The media selection model described in this book focuses on the principles of human learning that should be considered when selection decisions are being made, as well as on the practical factors that must be considered in the selection process. By employing the model, users can be assured that the media they choose will not only be appropriate from a practical point of view, but also from the important standpoint of learning effectiveness.
Author: Robin L. Nabi
Publisher: SAGE
ISBN: 1412959969
Category : Language Arts & Disciplines
Languages : en
Pages : 657
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Book Description
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Author: Ta?k?ran, Nurdan Öncel
Publisher: IGI Global
ISBN: 1466681268
Category : Business & Economics
Languages : en
Pages : 539
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Book Description
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
