Media Monoliths

Media Monoliths PDF Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749445955
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.

Media Monoliths

Media Monoliths PDF Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749445955
Category : Business & Economics
Languages : en
Pages : 272

Get Book Here

Book Description
In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.

Media Monoliths

Media Monoliths PDF Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 9780749441081
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
Introduction Part One: The Broadcasters 1. CNN 2. BBC World 3. MTV Part Two: The Newspapers 4. The Times 5. The Financial Times 6. The Wall Street Journal 7. The International Herald Tribune 8. The New York Times 9. El Pais 10. Die Zeit 11. Corriere Della Sera 12. Lib, ration Part Three: The Magazines 13. Time 14. National Geographic 15. Playboy 16. Paris Match 17. The Economist 18. Vogue Part Four: The Information Providers 19. Reuters 20. Bloomberg Conclusion.

The Ascent of Media

The Ascent of Media PDF Author: Roger Parry
Publisher: Hachette UK
ISBN: 1857889460
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
Media’s story from its earliest incarnation in the clay tablets of Gilgamesh up to the world of digital content

The Media Reader

The Media Reader PDF Author: Hugh Mackay
Publisher: SAGE
ISBN: 9780761962502
Category : Language Arts & Disciplines
Languages : en
Pages : 444

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Book Description
This text is an essential sourcebook of key statements about transformations in media culture. Focusing on questions of democracy, technology and culture, it provides theoretical approaches to past and present media transformations; and case studies of a range of media, both old media in new times and emerging new media.

Media Concentration and Democracy

Media Concentration and Democracy PDF Author: C. Edwin Baker
Publisher: Cambridge University Press
ISBN: 1139461036
Category : Political Science
Languages : en
Pages : 186

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Book Description
Firmly rooting its argument in democratic and economic theory, the book argues that a more democratic distribution of communicative power within the public sphere and a structure that provides safeguards against abuse of media power provide two of three primary arguments for ownership dispersal. It also shows that dispersal is likely to result in more owners who will reasonably pursue socially valuable journalistic or creative objectives rather than a socially dysfunctional focus on the 'bottom line'. The middle chapters answer those agents, including the Federal Communication Commission, who favor 'deregulation' and who argue that existing or foreseeable ownership concentration is not a problem. The final chapter evaluates the constitutionality and desirability of various policy responses to concentration, including strict limits on media mergers.

Fashion Brands

Fashion Brands PDF Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 9780749442996
Category : Business & Economics
Languages : en
Pages : 284

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Book Description
Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

Censored 1998

Censored 1998 PDF Author: Peter Phillips
Publisher: Seven Stories Press
ISBN: 9781888363647
Category : Political Science
Languages : en
Pages : 372

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Book Description
The yearly volumes of Censored, in continuous publication since 1976 and since 1995 available through Seven Stories Press, is dedicated to the stories that ought to be top features on the nightly news, but that are missing because of media bias and self-censorship. The top stories are listed democratically in order of importance according to students, faculty, and a national panel of judges. Each of the top stories is presented at length, alongside updates from the investigative reporters who broke the stories. Beyond the Top 25 stories, additional chapters delve further into timely media topics: The Censored News and Media Analysis section provides annual updates on Junk Food News and News Abuse, Censored Déjà Vu, signs of hope in the alternative and news media, and the state of media bias and alternative coverage around the world. In the Truth Emergency section, scholars and journalists take a critical look at the US/NATO military-industrial-media empire. And in the Project Censored International section, the meaning of media democracy worldwide is explored in close association with Project Censored affiliates in universities and at media organizations all over the world. A perennial favorite of booksellers, teachers, and readers everywhere, Censored is one of the strongest life signs of our current collective desire to get the news we citizens need—despite what Big Media tells us.

Reinventing Public Service Communication

Reinventing Public Service Communication PDF Author: P. Iosifidis
Publisher: Springer
ISBN: 023027711X
Category : Social Science
Languages : en
Pages : 343

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Book Description
These essays address one of the most challenging debates in contemporary European media studies: the transition of the traditional Public Service Broadcasters into Public Service Media, as they widen their remit to produce and distribute public service content across more delivery platforms to meet the requirements of the digital age.

Private Television in Western Europe

Private Television in Western Europe PDF Author: K. Donders
Publisher: Springer
ISBN: 1137017554
Category : Performing Arts
Languages : en
Pages : 290

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Book Description
Private Television in Western Europe: Content, Markets, Policies describes, analyses and evaluates the phenomenon of private television in Europe, clustered around the themes of European and national experiences, content and markets, and policies.

THE TELECARD AFFAIR

THE TELECARD AFFAIR PDF Author: Gerard Charles Wilson
Publisher: Gerard Charles Wilson Publisher
ISBN: 1876262605
Category : Political Science
Languages : en
Pages : 284

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Book Description
In October 2000, The Canberra Times broke a story about the misuse of Liberal MP Peter Reith’s government funded Telecard. The card was for member’s personal use to have access to a public telephone when no other telephone was available. Mobile phones at the time were not in common use. Unauthorized calls to the tune of $50,000 had been rung up on the Workplace Relations Minister’s Telecard after he had given his son, Paul Reith, the card’s PIN in contravention of the Remuneration Tribunal’s guidelines. For more than two weeks the media was in uproar, smelling the blood of a hardnose conservative politician. Editorial writers, political commentators, and radio talkback hosts charged Reith with the Telecard’s misuse. This was another case, they said, of a rorting politician coming to grief over his all too frequent nose in the trough. The author took a different view. In the opening chapter of The Telecard Affair: Diary of a Media Lynching Second Edition, he writes: ‘While the media and the Labor Party had Peter Reith battered and strung up as a public warning, I will argue that the Telecard Affair is not about former Workplace Relations Minister, Peter Reith. It is not about MPs’ rorts. It is not about the usual ‘snouts in the trough.’ It is essentially about the media as the sharpest corrupting influence in our social and political life. It is about those media groups who function as amoral commercial enterprises. It is about journalists who betray their calling and are seduced, or coerced, by people who rule themselves according to their materialist objectives. It is about the slow death of public justice.’ The Telecard Affair was a paradigm case of the media’s irresponsible and ideologically driven misuse of their disproportionate power in the state. The author’s analysis of the media’s reporting of the Telecard Affair is unrelenting and targets some well-known media figures. He has undertaken a thorough revision of the text and added further comment to the political uproar of twenty-three years ago.