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Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749445955
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749445955
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 9780749441081
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Introduction Part One: The Broadcasters 1. CNN 2. BBC World 3. MTV Part Two: The Newspapers 4. The Times 5. The Financial Times 6. The Wall Street Journal 7. The International Herald Tribune 8. The New York Times 9. El Pais 10. Die Zeit 11. Corriere Della Sera 12. Lib, ration Part Three: The Magazines 13. Time 14. National Geographic 15. Playboy 16. Paris Match 17. The Economist 18. Vogue Part Four: The Information Providers 19. Reuters 20. Bloomberg Conclusion.
Author: Sam Newman
Publisher: "O'Reilly Media, Inc."
ISBN: 1492047791
Category : Computers
Languages : en
Pages : 285
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Book Description
How do you detangle a monolithic system and migrate it to a microservice architecture? How do you do it while maintaining business-as-usual? As a companion to Sam Newman’s extremely popular Building Microservices, this new book details a proven method for transitioning an existing monolithic system to a microservice architecture. With many illustrative examples, insightful migration patterns, and a bevy of practical advice to transition your monolith enterprise into a microservice operation, this practical guide covers multiple scenarios and strategies for a successful migration, from initial planning all the way through application and database decomposition. You’ll learn several tried and tested patterns and techniques that you can use as you migrate your existing architecture. Ideal for organizations looking to transition to microservices, rather than rebuild Helps companies determine whether to migrate, when to migrate, and where to begin Addresses communication, integration, and the migration of legacy systems Discusses multiple migration patterns and where they apply Provides database migration examples, along with synchronization strategies Explores application decomposition, including several architectural refactoring patterns Delves into details of database decomposition, including the impact of breaking referential and transactional integrity, new failure modes, and more
Author: Perry G. Wang
Publisher: ILM Publications
ISBN: 1906799032
Category : Science
Languages : en
Pages : 644
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Book Description
This title describes monolithic chromatography and its applications in the analytical field.
Author: Peter Phillips
Publisher: Seven Stories Press
ISBN: 9781888363647
Category : Political Science
Languages : en
Pages : 372
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Book Description
The yearly volumes of Censored, in continuous publication since 1976 and since 1995 available through Seven Stories Press, is dedicated to the stories that ought to be top features on the nightly news, but that are missing because of media bias and self-censorship. The top stories are listed democratically in order of importance according to students, faculty, and a national panel of judges. Each of the top stories is presented at length, alongside updates from the investigative reporters who broke the stories. Beyond the Top 25 stories, additional chapters delve further into timely media topics: The Censored News and Media Analysis section provides annual updates on Junk Food News and News Abuse, Censored Déjà Vu, signs of hope in the alternative and news media, and the state of media bias and alternative coverage around the world. In the Truth Emergency section, scholars and journalists take a critical look at the US/NATO military-industrial-media empire. And in the Project Censored International section, the meaning of media democracy worldwide is explored in close association with Project Censored affiliates in universities and at media organizations all over the world. A perennial favorite of booksellers, teachers, and readers everywhere, Censored is one of the strongest life signs of our current collective desire to get the news we citizens need—despite what Big Media tells us.
Author: F. Svec
Publisher: Elsevier
ISBN: 0080536972
Category : Science
Languages : en
Pages : 800
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Book Description
During the past decade, monolithic materials in the shape of discs, stacked layers, rolled sheets, sponges, irregular chunks, tubes, and cylinders have all been successfully demonstrated. These formats were prepared from a wide variety of materials including natural polymers such as cellulose, synthetic polymers that involved porous styrene-, methacrylate-, and acrylamide-based polymers, and inorganic materials, mainly silica. Each approach is interesting from the point of view of both preparation and application.Although the current papers and patents concerned with monolithic separation media are quite numerous, the information is scattered throughout a vast number of journals. This book therefore fills the gap in the market for a comprehensive reference book on this subject.Monolithic materials concerns all of the current formats of monolithic materials and provides an integrated view of this novel format of separation media. Since the flow pattern in monolithic devices is different from that in packed beds, the hydrodynamics of the system and mass transport differ considerably from those derived for packed columns. Therefore, this book presents contributions concerned with both flow and mass transfer in the monolithic materials. A significant proportion of the book is devoted to the applications of monolithic materials. It also provides the reader with valuable information about the sources of the specific materials, their properties, and potential applications.·Monolithic materials are currently very popular within several scientific areas such as chromatography, optics, catalysis, diagnostics, genomics, proteomics, and microfluidics.·Provides valuable information about the sources of the specific materials, their properties, and potential applications.·Chapters written by leading experts in the area.
Author: Ricky Anonymous
Publisher: Grannys Books Publishing
ISBN: 098186113X
Category : Political Science
Languages : en
Pages : 47
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Book Description
In the spirit of Poor Richard's Almanack, 19 Things provides a place to begin discussions for improving the current state of our nation. In the matter of time it takes to devour the 46 pages of paradigm-breaking, contemporary thought targeting nineteen controversial issues plaguing modern American life, readers will have gained a grasp of why each and every American citizen must roll up their sleeves to delve into the "dirty business" of politics to wrestle control of our future from the greedy powermongers manipulating our public servants.
Author: William M. Kunz
Publisher: Rowman & Littlefield
ISBN: 9780742540668
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Explains conglomeration and regulation in the film and television industries, covering its history as well as the contemporary scene. Useful as a supplement for a variety of media courses, this text includes synopses of key media regulations and policies, discussion questions, a glossary, and entertaining boxed features.
Author: Jan-Christer Janson
Publisher: John Wiley & Sons
ISBN: 1118002199
Category : Science
Languages : en
Pages : 542
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Book Description
The authoritative guide on protein purification—now completely updated and revised Since the Second Edition of Protein Purification was published in 1998, the sequencing of the human genome and other developments in bioscience have dramatically changed the landscape of protein research. This new edition addresses these developments, featuring a wealth of new topics and several chapters rewritten from scratch. Leading experts in the field cover all major biochemical separation methods for proteins in use today, providing professionals in biochemistry, organic chemistry, and analytical chemistry with quick access to the latest techniques. Entirely new or thoroughly revised content includes: High-resolution reversed-phase liquid chromatography Electrophoresis in gels Conventional isoelectric focusing in gel slabs and capillaries and immobilized pH gradients Affinity ligands from chemical and biological combinatorial libraries Membrane separations Refolding of inclusion body proteins from E. coli Purification of PEGylated proteins High throughput screening techniques in protein purification The history of protein chromatography
Author: Anil Maheshwari
Publisher: Bloomsbury Publishing
ISBN: 9390513219
Category : Biography & Autobiography
Languages : en
Pages : 282
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Book Description
A very enjoyable and educative book indeed. -Bibek Debroy Chairman, Economic Advisory Council to the Prime Minister An unusual book. -Professor S. Irfan Habib Former Maulana Azad Chair, National University of Educational Planning and Administration, New Delhi The book is simply 'unputdownable'. -Rasheed Kidwai Visiting Fellow, ORF Congress leader Arjun Singh was aware of the imminent appointment of Dr Manmohan Singh as the prime minister. What did he do to sway the decision in his favour? Did Prime Minister Chandra Shekhar help the religious leader Chandraswami escape the dragnet of the Enforcement Directorate? What prompted the editor of Hindustan Times to publish an article titled 'National Shame' on the front page of the newspaper? How did a typo in a copy received by All India Radio lead to an inquiry by the Pakistani authorities regarding a 'mole' in their midst? Instant History is a brilliant insight into our recent history. A treasure trove for all those who believe that journalists write the first draft of history, this is an honest perspective on various issues in the context of many geographical complexities, political realities and social dichotomies. Narrated through short pieces and snippets, it unveils several incidents and exposes ground realities that afflict politics, bureaucracy and even journalism. Moreover, serving a slice of history, it documents changes India has witnessed across the last quarter of the preceding century, providing insights into the history of public administration. Anecdotal, humorous and often caustic, Instant History is a fabulous work on Indian journalism and politics recounted by a senior journalist with an insider view of affairs.
