Media Competition and Coexistence PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Media Competition and Coexistence PDF full book. Access full book title Media Competition and Coexistence by John W. Dimmick. Download full books in PDF and EPUB format.
Author: John W. Dimmick
Publisher: Routledge
ISBN: 1135650314
Category : Language Arts & Disciplines
Languages : en
Pages : 169
Get Book Here
Book Description
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Author: John W. Dimmick
Publisher: Routledge
ISBN: 1135650314
Category : Language Arts & Disciplines
Languages : en
Pages : 169
Get Book Here
Book Description
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Author: Benjamin M. Compaine
Publisher: White Plains, NY : Knowledge Industry Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 558
Get Book Here
Book Description
Author: Benjamin M. Compaine
Publisher: Routledge
ISBN: 1135679231
Category : Business & Economics
Languages : en
Pages : 629
Get Book Here
Book Description
This long-awaited third edition analyzes corporate ownership of major media, including television, film, on-line, and print, and includes primary influences, government's roles, and key criteria for evaluating the current state of media ownership.
Author: John W. Dimmick
Publisher: Routledge
ISBN: 1135650322
Category : Language Arts & Disciplines
Languages : en
Pages : 158
Get Book Here
Book Description
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Author: Konstantina Bania
Publisher: CONCURRENCES
ISBN: 9781939007858
Category :
Languages : en
Pages : 362
Get Book Here
Book Description
In an era of communicative abundance, consumers can access content anytime, anywhere and on any digital device. Safeguarding media pluralism has never before been as essential to our democracies as it is today. What role, if any, should EU competition law then play in protecting it? In delving into this question, Konstantina Bania conducts an in-depth analysis of the economics of the sector as well as the Commission's decision-making practice regarding mergers, abuses of dominance as well as anti-competitive agreements. Combining unique theoretical and practical insights, this book showcases novel tools for competition law enforcement to protect quality dimensions of competition and consumer welfare in media markets where consumers increasingly pay with their attention or data rather than money. This book is a must-read study for all scholars, competition authorities and policymakers interested in the question of how competition law can apply in such a manner that antitrust and merger assessments do not disregard non-price concerns such as privacy or diversity.
Author: Eli M. Noam
Publisher: Columbia University Press
ISBN: 9780231061346
Category : Law
Languages : en
Pages : 484
Get Book Here
Book Description
Author: Eberhard George Wedell
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 182
Get Book Here
Book Description
Este estudio incluye un análisis del desarrollo de los medios de comunicación de masas en 17 paises europeos, entre ellos España, Australia, Brasil, Canadá, Japon y Estados Unidos, en el periodo de 1977 a 1985, centrándose en la competitividad entre los medios impresos y los no impresos en especial entre la prensa diaria y los medios electrónicos.
Author: Philip M. Napoli
Publisher:
ISBN: 9780805895001
Category : Mass media
Languages : en
Pages : 258
Get Book Here
Book Description
Author: Rita Mårtenson
Publisher:
ISBN:
Category :
Languages : sv
Pages : 72
Get Book Here
Book Description
Author: Robert Hinck
Publisher: Routledge
ISBN: 1000480348
Category : Political Science
Languages : en
Pages : 222
Get Book Here
Book Description
With today’s social and geopolitical order in significant flux this project offers vital insight into the future global order by comparatively charting national media perceptions regarding the future of global competition, through the lens of Ontological Security (OS). The authors employ a mixed-method approach to analyze 620 news articles from 47 Russian, Chinese, Venezuelan, and Iranian news sources over a five-year period (2014-2019), quantitatively comparing the drivers of their visions while providing in-depth qualitative case studies for each nation. Not only do these narratives reveal how these four nations understand the current global order, but also point to their (in)flexibility and agentic capacity for reflection in adapting, even shaping the future order, and their identity-roles within it, around an economic and diplomatic battleground. The authors argue these narratives create trajectories with inertial effects grounded in their OS needs, providing enduring insights into their behavior and interests moving into the future. The Future of Global Coopetition will help readers understand how influential nations typical aligned in opposition to the US, envision the drivers of global competition and the make-up of the future international system. Those engaged in the study of media, global politics, international relations, and communication will find this book to be a critical source.
