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Author: Mattmo
Publisher: BIS (Holland)
ISBN:
Category : Design
Languages : en
Pages : 226
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Book Description
A media-independent design studio based in Amsterdam, Mattmo specializes in visual communications and holds to the philosophy that graphic design is all about mood-building and the stirring of emotions. Not surprisingly, intuition and inspiration play a major role in all of Mattmo's creative output. This book is a visual report of their most recent work and includes several projects for which they have won awards. It is divided into three chapters: motion, interaction and print, and each work featured is accompanied by an enlightening commentary on the design process. Examples include a corporate identity program developed for a company that specializes in electronic mail software; thematic websites created for Hewlett Packard; a multimedia event created and staged for Dow Chemicals in The Hague City Hall; and a range of printed materials to promote a television series. Die-cut key tabs aid in navigating the sections.
Author: Mattmo
Publisher: BIS (Holland)
ISBN:
Category : Design
Languages : en
Pages : 226
Get Book Here
Book Description
A media-independent design studio based in Amsterdam, Mattmo specializes in visual communications and holds to the philosophy that graphic design is all about mood-building and the stirring of emotions. Not surprisingly, intuition and inspiration play a major role in all of Mattmo's creative output. This book is a visual report of their most recent work and includes several projects for which they have won awards. It is divided into three chapters: motion, interaction and print, and each work featured is accompanied by an enlightening commentary on the design process. Examples include a corporate identity program developed for a company that specializes in electronic mail software; thematic websites created for Hewlett Packard; a multimedia event created and staged for Dow Chemicals in The Hague City Hall; and a range of printed materials to promote a television series. Die-cut key tabs aid in navigating the sections.
Author: New York Public Library. Art and Architecture Division
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 706
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Book Description
Author:
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 210
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Book Description
Author:
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 264
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Book Description
Author: Patrick McNeil
Publisher: Simon and Schuster
ISBN: 1440308926
Category : Computers
Languages : en
Pages : 996
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Book Description
Inspiring Web Design at a Glance The Web Designer's Idea Book includes more than 700 websites arranged thematically, so you can find inspiration for layout, color, style and more. Author Patrick McNeil has cataloged more than 5,000 sites on his website, and showcased in this book are the very best examples. Sites are organized by type, design style, theme, color, element and structure. Each chapter is easy to use and reference again and again, whether you're talking with a coworker or discussing website design options with a client. As a handy desk reference for design layout, color and style, this book is a must-have for starting new projects.
Author: Beroepsorganisatie Nederlandse Ontwerpers
Publisher:
ISBN:
Category : Commercial art
Languages : un
Pages : 576
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Book Description
The BNO represents more than 2500 individual designers and 200 design companies in the Netherlands. They are active in every discipline, from autonomous to industrial design, from typography to packaging, from furniture to retail interiors. This book offers a broad sampling of their work.--From preface.
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 176
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Book Description
Author:
Publisher:
ISBN:
Category : Meteorology
Languages : en
Pages : 1026
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1268
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Book Description
Author: Magdalena Zawisza-Riley
Publisher: Routledge
ISBN: 1351386107
Category : Psychology
Languages : en
Pages : 231
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Book Description
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
