MATHEMATICAL Models and Methods in Marketing. Edited by Frank M. Bass.. [ed altri]. PDF Download
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![MATHEMATICAL Models and Methods in Marketing. Edited by Frank M. Bass.. [ed altri]. PDF](https://books.google.com/books/content/images/frontcover/gWkHugEACAAJ?fife=w80-h100)
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Author: Frank M. Bass
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Languages : en
Pages : 100
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Author: Frank Myron Bass
Publisher:
ISBN: 9781258260002
Category :
Languages : en
Pages : 556
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Contributing Authors Include Robert S. Weinberg, Paul Stillson, E. Leonard Arnoff, And Many Others.
Author: Ursula H. Funke
Publisher: Springer Science & Business Media
ISBN: 3642515657
Category : Mathematics
Languages : en
Pages : 534
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Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Author: Luiz Moutinho
Publisher: World Scientific
ISBN: 9814696366
Category : Business & Economics
Languages : en
Pages : 569
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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.
Author: Frank Bass
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Category :
Languages : en
Pages : 545
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Author: Ursula H. Funke
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Category :
Languages : en
Pages : 514
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Author: Jens M Daehner
Publisher: Getty Publications
ISBN: 1606065424
Category : Art
Languages : en
Pages : 920
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The papers in this volume derive from the proceedings of the nineteenth International Bronze Congress, held at the Getty Center and Villa in October 2015 in connection with the exhibition Power and Pathos: Bronze Sculpture of the Hellenistic World. The study of large-scale ancient bronzes has long focused on aspects of technology and production. Analytical work of materials, processes, and techniques has significantly enriched our understanding of the medium. Most recently, the restoration history of bronzes has established itself as a distinct area of investigation. How does this scholarship bear on the understanding of bronzes within the wider history of ancient art? How do these technical data relate to our ideas of styles and development? How has the material itself affected ancient and modern perceptions of form, value, and status of works of art? www.getty.edu/publications/artistryinbronze
Author: Jean-François Augoyard
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773576916
Category : Music
Languages : en
Pages : 230
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Never before has the everyday soundtrack of urban space been so cacophonous. Since the 1970s, sound researchers have attempted to classify noise, music, and everyday sounds using concepts such as Pierre Shafer's sound object and R. Murray Schafer's soundscape. Recently, the most significant team of soundscape researchers in the world has been concerned with the effects of sounds on listeners.
Author: Kirk Varnedoe
Publisher: ABRAMS
ISBN:
Category : Architecture
Languages : en
Pages : 468
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