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Author: Susan Rice Lincoln
Publisher: Kogan Page Publishers
ISBN: 0749457511
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
Author: Susan Rice Lincoln
Publisher: Kogan Page Publishers
ISBN: 0749457511
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
Author: Jon Rognerud
Publisher: Entrepreneur Press
ISBN: 1599185202
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Revised edition of the author's Ultimate guide to search engine optimization.
Author: Denise Bosler
Publisher: Bloomsbury Publishing
ISBN: 135041414X
Category : Design
Languages : en
Pages : 651
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Book Description
By breaking down the study of type into a systematic progression of relationships-letter, word, sentence, paragraph, page, and screen-award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography, for both print and digital media, and for designers of all skill levels. New to this edition: - New interviews from type designers and graphic designers, including Alex Slobzheninov, Lavinia Lascaris, Harkiran Kalsi, Adonis Durado, Janine Vangool, and Kiel Mutschelknaus - More coverage of recent typeface developments, including Open Type and Variable fonts, as well as kinetic typography, projection mapping, and generative type - Updated examples and imagery throughout the book to showcase the latest designs and innovations in typography Through instruction, interviews, and real-world inspiration, Mastering Type explores the power of each typographic element-both as it stands alone and as it works with other elements-to create successful design, to strengthen your skill set, and to inspire your next project.
Author: Kenny Wood
Publisher: Kogan Page Publishers
ISBN: 0749481013
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
This is your ultimate beginner's guide to the skills of web design. Confident Web Design takes you on a practical journey during which you will discover the techniques to allow you to publish a basic website from scratch. Whether you want to develop web design skills to set yourself apart in a competitive job market, power your entrepreneurial pursuits by creating a new website to showcase your product or business idea, or simply boost your professional performance in your current job, Confident Web Design is the perfect beginner's resource. In Confident Web Design, each chapter is supported by exclusive online exercises to allow you to put your knowledge into practice and perfect the techniques. The book's structure is designed to break down each skill into manageable chunks, aided by helpful examples, technical term glossaries, tables and images to support you as you learn. Written in accessible and engaging language, author Kenny Wood shares his passion and enthusiasm for modern web design through this essential guide. Online Resources include practical exercises for readers to test out their new skills and consolidate their learning.
Author: Hadley Wickham
Publisher: "O'Reilly Media, Inc."
ISBN: 149204735X
Category : Computers
Languages : en
Pages : 372
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Book Description
Master the Shiny web framework—and take your R skills to a whole new level. By letting you move beyond static reports, Shiny helps you create fully interactive web apps for data analyses. Users will be able to jump between datasets, explore different subsets or facets of the data, run models with parameter values of their choosing, customize visualizations, and much more. Hadley Wickham from RStudio shows data scientists, data analysts, statisticians, and scientific researchers with no knowledge of HTML, CSS, or JavaScript how to create rich web apps from R. This in-depth guide provides a learning path that you can follow with confidence, as you go from a Shiny beginner to an expert developer who can write large, complex apps that are maintainable and performant. Get started: Discover how the major pieces of a Shiny app fit together Put Shiny in action: Explore Shiny functionality with a focus on code samples, example apps, and useful techniques Master reactivity: Go deep into the theory and practice of reactive programming and examine reactive graph components Apply best practices: Examine useful techniques for making your Shiny apps work well in production
Author: Filip Matous
Publisher: Pan Macmillan
ISBN: 1509814507
Category : Computers
Languages : en
Pages : 209
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Book Description
How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
Author: Leslie Sikos
Publisher: Apress
ISBN: 1430240423
Category : Computers
Languages : en
Pages : 518
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Book Description
Web Standards: Mastering HTML5, CSS3, and XML provides solutions to the most common website problems, and gives you a deep understanding of web standards and how they can be applied to improve your website. You will learn how to create fully standards-compliant websites and provide search engine-optimized Web documents with faster download times, accurate rendering, correct appearance and layout, lower development cost, approved accessibility, backward and forward compatibility, and easy maintenance and content updating. The book covers all major Web standards, focusing on syntax, grammar, recommended annotations, and other standardization concerns. Web Standards: Mastering HTML5, CSS3, and XML is also a comprehensive guide to current and future standards for the World Wide Web. As a web developer, you'll have seen problems with inconsistent appearance and behavior of the same site in different browsers. Web standards can and should be used to completely eliminate these problems. Web Standards: Mastering HTML5, CSS3, and XML describes how you can make the most of web standards, through technology discussions as well as practical sample code that you can use for your own sites and web applications. It also provides a quick guide to standard website creation for Web developers. Learn techniques and best practices to achieve full standards compliance Write valid markup, styles, and news feeds from scratch or standardize websites by redesign Restrict markup to semantics and provide reliable layout
Author: Melissa Ambrosini
Publisher: Penguin
ISBN: 0143130056
Category : Self-Help
Languages : en
Pages : 290
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Book Description
This deluxe eBook edition features eight exclusive videos from author and self-love instructor Melissa Ambrosini, in which she leads readers through guided meditations and practices in positive affirmations. Ready to activate your dream life? You know that sneaky voice inside your head telling you that you’re not good enough, smart enough, skinny enough, whatever enough? That’s your Mean Girl. And she’s doing her best to keep you stuck in Fear Town, too scared to go after the life you always imagined. But enough’s enough! Melissa Ambrosini has made a life beyond her wildest dreams, all by mastering her Mean Girl, busting through limiting beliefs and karate-chopping through the fears that held her hostage for years. And now she wants to help you remember not only what you are capable of, but how amazing you truly are! In this inspiring, upbeat guide, Melissa provides a practical plan for creating your own version of a kick-ass life — one that’s wildly wealthy, fabulously healthy and bursting with love. Designed to propel you out of stuck-ness and into action, this is a must read if you’re ready to let go of your Mean Girl and start living the life of your dreams.
Author: Prakhar Prasad
Publisher: Packt Publishing Ltd
ISBN: 1785289144
Category : Computers
Languages : en
Pages : 298
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Book Description
Master the art of conducting modern pen testing attacks and techniques on your web application before the hacker does! About This Book This book covers the latest technologies such as Advance XSS, XSRF, SQL Injection, Web API testing, XML attack vectors, OAuth 2.0 Security, and more involved in today's web applications Penetrate and secure your web application using various techniques Get this comprehensive reference guide that provides advanced tricks and tools of the trade for seasoned penetration testers Who This Book Is For This book is for security professionals and penetration testers who want to speed up their modern web application penetrating testing. It will also benefit those at an intermediate level and web developers who need to be aware of the latest application hacking techniques. What You Will Learn Get to know the new and less-publicized techniques such PHP Object Injection and XML-based vectors Work with different security tools to automate most of the redundant tasks See different kinds of newly-designed security headers and how they help to provide security Exploit and detect different kinds of XSS vulnerabilities Protect your web application using filtering mechanisms Understand old school and classic web hacking in depth using SQL Injection, XSS, and CSRF Grasp XML-related vulnerabilities and attack vectors such as XXE and DoS techniques Get to know how to test REST APIs to discover security issues in them In Detail Web penetration testing is a growing, fast-moving, and absolutely critical field in information security. This book executes modern web application attacks and utilises cutting-edge hacking techniques with an enhanced knowledge of web application security. We will cover web hacking techniques so you can explore the attack vectors during penetration tests. The book encompasses the latest technologies such as OAuth 2.0, Web API testing methodologies and XML vectors used by hackers. Some lesser discussed attack vectors such as RPO (relative path overwrite), DOM clobbering, PHP Object Injection and etc. has been covered in this book. We'll explain various old school techniques in depth such as XSS, CSRF, SQL Injection through the ever-dependable SQLMap and reconnaissance. Websites nowadays provide APIs to allow integration with third party applications, thereby exposing a lot of attack surface, we cover testing of these APIs using real-life examples. This pragmatic guide will be a great benefit and will help you prepare fully secure applications. Style and approach This master-level guide covers various techniques serially. It is power-packed with real-world examples that focus more on the practical aspects of implementing the techniques rather going into detailed theory.
Author: Ann Navarro
Publisher: Sybex
ISBN: 9780782128499
Category : Computers
Languages : en
Pages : 547
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Book Description
Explains the fundamentals of building cross-browser, cross-platform compatible Web sites, covering HTML, XML, animation, sound, site management, and marketing techniques.
