Author: JIM GEORGE ALEPH
Publisher: JIM GEORGE ALEPH
ISBN:
Category : Computers
Languages : en
Pages : 132
Book Description
This comprehensive guide to TikTok takes readers through every step of understanding and mastering the platform. Starting with an introduction to what TikTok is and why it matters, the book explains how to set up an account and navigate the app's algorithm to maximize visibility and engagement. Readers will learn how to craft engaging captions and use effective hashtags, as well as how to master visual content and sound design to create captivating videos. The book covers building a personal brand on TikTok, engaging with the community, and forming collaborations and partnerships. For those looking to measure and optimize their performance, chapters on TikTok analytics and advanced tracking provide valuable insights. The guide also explores monetization strategies, running successful TikTok challenges, and using the platform for business and marketing. Additionally, it delves into TikTok advertising and paid promotions. A glossary of TikTok terms and a list of resources and tools are included to further assist readers in becoming TikTok experts.
Mastering TikTok From Setup to Viral Fame
Author: JIM GEORGE ALEPH
Publisher: JIM GEORGE ALEPH
ISBN:
Category : Computers
Languages : en
Pages : 132
Book Description
This comprehensive guide to TikTok takes readers through every step of understanding and mastering the platform. Starting with an introduction to what TikTok is and why it matters, the book explains how to set up an account and navigate the app's algorithm to maximize visibility and engagement. Readers will learn how to craft engaging captions and use effective hashtags, as well as how to master visual content and sound design to create captivating videos. The book covers building a personal brand on TikTok, engaging with the community, and forming collaborations and partnerships. For those looking to measure and optimize their performance, chapters on TikTok analytics and advanced tracking provide valuable insights. The guide also explores monetization strategies, running successful TikTok challenges, and using the platform for business and marketing. Additionally, it delves into TikTok advertising and paid promotions. A glossary of TikTok terms and a list of resources and tools are included to further assist readers in becoming TikTok experts.
Publisher: JIM GEORGE ALEPH
ISBN:
Category : Computers
Languages : en
Pages : 132
Book Description
This comprehensive guide to TikTok takes readers through every step of understanding and mastering the platform. Starting with an introduction to what TikTok is and why it matters, the book explains how to set up an account and navigate the app's algorithm to maximize visibility and engagement. Readers will learn how to craft engaging captions and use effective hashtags, as well as how to master visual content and sound design to create captivating videos. The book covers building a personal brand on TikTok, engaging with the community, and forming collaborations and partnerships. For those looking to measure and optimize their performance, chapters on TikTok analytics and advanced tracking provide valuable insights. The guide also explores monetization strategies, running successful TikTok challenges, and using the platform for business and marketing. Additionally, it delves into TikTok advertising and paid promotions. A glossary of TikTok terms and a list of resources and tools are included to further assist readers in becoming TikTok experts.
TikTok For Dummies
Author: Jesse Stay
Publisher: John Wiley & Sons
ISBN: 1119803411
Category : Games & Activities
Languages : en
Pages : 34
Book Description
It’s not too late to get on the TikTok train! You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact? In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok’s millions of users in a fun and productive way. He’ll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light. You’ll discover how to: Install the app and create a profile that attracts followers and views Learn about the latest security issues and keep yourself safe on the platform Find the best content that’s most relevant to you so you can engage with the community Create your own videos that resonate with the TikTok audience and have viral potential Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.
Publisher: John Wiley & Sons
ISBN: 1119803411
Category : Games & Activities
Languages : en
Pages : 34
Book Description
It’s not too late to get on the TikTok train! You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact? In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok’s millions of users in a fun and productive way. He’ll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light. You’ll discover how to: Install the app and create a profile that attracts followers and views Learn about the latest security issues and keep yourself safe on the platform Find the best content that’s most relevant to you so you can engage with the community Create your own videos that resonate with the TikTok audience and have viral potential Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
World Wild Vet
Author: Evan Antin
Publisher: Macmillan + ORM
ISBN: 1250314496
Category : Nature
Languages : en
Pages : 288
Book Description
A wild look at our natural world for fans of Steve Irwin, James Herriot, and Bear Grylls Millions follow Dr. Evan Antin and his wildlife adventures through social media and on his popular Animal Planet television show Evan Goes Wild. Now in his first book, World Wild Vet, Evan takes us to the deep blue seas, swimming with giant whale sharks with “puppy dog eyes," to jungles filled with venomous snakes (who are more afraid of you than you are of them), to a race across the savannah and against the clock to save rhinos from the clutches of poachers—all in the name of adventure and a deep love for the wild around us. Equal parts memoir, travelogue, and conservationist wake up call, World Wild Vet is an unforgettable exploration of the world we all call home and a love letter to the creatures we share it with.
Publisher: Macmillan + ORM
ISBN: 1250314496
Category : Nature
Languages : en
Pages : 288
Book Description
A wild look at our natural world for fans of Steve Irwin, James Herriot, and Bear Grylls Millions follow Dr. Evan Antin and his wildlife adventures through social media and on his popular Animal Planet television show Evan Goes Wild. Now in his first book, World Wild Vet, Evan takes us to the deep blue seas, swimming with giant whale sharks with “puppy dog eyes," to jungles filled with venomous snakes (who are more afraid of you than you are of them), to a race across the savannah and against the clock to save rhinos from the clutches of poachers—all in the name of adventure and a deep love for the wild around us. Equal parts memoir, travelogue, and conservationist wake up call, World Wild Vet is an unforgettable exploration of the world we all call home and a love letter to the creatures we share it with.
Take the Stairs
Author: Rory Vaden
Publisher: Penguin
ISBN: 1101575417
Category : Self-Help
Languages : en
Pages : 175
Book Description
Do you ride the escalator-or take the stairs? No matter how you define success, it always requires one thing: self-discipline. But as popular speaker and strategist Rory Vaden explains, we live in an "escalator world"-one that's filled with shortcuts, quick fixes, and distractions that make it all too easy to slide into procrastination, compromise, and mediocrity. What seems like an easier path is really much harder in the end-and, most important, it won't take you where you want to go. How do successful people stay focused and achieve results? This lively and insightful guide presents a simple program for taking the stairs-that is, for overcoming the temptations of quick fixes and procrastination, conquering creative avoidance, and transcending personal setbacks in order to tackle the work that leads to real success. Whatever your goals are, Rory Vaden's proven approach will get you there-one stair at a time.
Publisher: Penguin
ISBN: 1101575417
Category : Self-Help
Languages : en
Pages : 175
Book Description
Do you ride the escalator-or take the stairs? No matter how you define success, it always requires one thing: self-discipline. But as popular speaker and strategist Rory Vaden explains, we live in an "escalator world"-one that's filled with shortcuts, quick fixes, and distractions that make it all too easy to slide into procrastination, compromise, and mediocrity. What seems like an easier path is really much harder in the end-and, most important, it won't take you where you want to go. How do successful people stay focused and achieve results? This lively and insightful guide presents a simple program for taking the stairs-that is, for overcoming the temptations of quick fixes and procrastination, conquering creative avoidance, and transcending personal setbacks in order to tackle the work that leads to real success. Whatever your goals are, Rory Vaden's proven approach will get you there-one stair at a time.
It's Complicated
Author: Danah Boyd
Publisher: Yale University Press
ISBN: 0300166311
Category : Social Science
Languages : en
Pages : 296
Book Description
Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
Publisher: Yale University Press
ISBN: 0300166311
Category : Social Science
Languages : en
Pages : 296
Book Description
Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
The New Rules of Marketing and PR
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Publisher: John Wiley & Sons
ISBN: 0470379286
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Integrated Communication
Author: Esther Thorson
Publisher: Psychology Press
ISBN: 1134780222
Category : Business & Economics
Languages : en
Pages : 397
Book Description
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Publisher: Psychology Press
ISBN: 1134780222
Category : Business & Economics
Languages : en
Pages : 397
Book Description
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing
Author: Gabriele Meiselwitz
Publisher: Springer Nature
ISBN: 3030495760
Category : Computers
Languages : en
Pages : 648
Book Description
This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.
Publisher: Springer Nature
ISBN: 3030495760
Category : Computers
Languages : en
Pages : 648
Book Description
This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.
How to Do Nothing
Author: Jenny Odell
Publisher: Melville House
ISBN: 1612197507
Category : Technology & Engineering
Languages : en
Pages : 257
Book Description
** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
Publisher: Melville House
ISBN: 1612197507
Category : Technology & Engineering
Languages : en
Pages : 257
Book Description
** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.