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Author: Anthony Davis
Publisher: Red Globe Press
ISBN: 0230549306
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
Author: Anthony Davis
Publisher: Red Globe Press
ISBN: 0230549306
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
Author: Alison Theaker
Publisher: Routledge
ISBN: 1134369220
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author: Ethan F. Becker
Publisher: McGraw Hill Professional
ISBN: 007171345X
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Mastering Communication at Work is based on 45 years of research and working with over half-a-million clients around the world. From leaders of countries to leaders of companies to people just starting out in their career, Becker and Wortmann teach techniques that start with the essential wisdom of Aristotle and include the best practices in today’s global organizations. The book includes interviews with leaders who reveal the inside story of the communication secrets at: The White House Doris Kearns Goodwin, presidential historian and Pulitzer Prize winning author Google Laszlo Bock, Vice President, People Operations EMI Publishing Big Jon Platt, President IBM Jeanatte Horan, Vice President of Enterprise Business Transformation Harvard Business School Tony Mayo, Director of the Leadership Initiative The New York Giants Peter John-Baptiste, Director of Public Relations Mastering Communication at Work provides clear, actionable advice you can put to use right away and simple drills to practice during your next meeting, one-on-one conversation—or even sitting at your desk. Use Mastering Communication at Work as your coach and you’ll see immediate results in yourself, your people, and your organization.
Author: Iliyana Stareva
Publisher: John Wiley & Sons
ISBN: 1119462274
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Author: Jos C. N. Raadschelders
Publisher: Waveland Press
ISBN: 1478649747
Category : Political Science
Languages : en
Pages : 452
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Book Description
Raadschelders and Fry provide a singular investigation into the influence of 10 scholars on contemporary public administration as well as how significant their work continues to be on contemporary research. In a field that is eclectic and pragmatic, it is only fitting that the diversity of the following scholars reflects the diversity of the field of public administration: Max Weber, Frederick W. Taylor, Luther H. Gulick, Mary Parker Follett, Elton Mayo, Chester Barnard, Herbert A. Simon, Charles E. Lindblom, Elinor Ostrom, and Dwight Waldo. The impacts of their personal life experiences on scholarly thought and their ideas about science and a science of public administration are used to enhance an examination of their ideas, concepts, and theories. The writings of such a wide-ranging group of scholars are also connected by a recognition of the growth and organizational independence of the field of public administration. For the Fourth Edition, a new perspective has been included: a review of Elinor Ostrom’s work provides valuable new material on organization and decision making that is applicable in many disciplines and across many fields. In addition, substantive updates to the scholarship and analysis found in each of the chapters in the book encourage new avenues for questions, insight, and exploration in the field of public administration.
Author: Brian Reich
Publisher: John Wiley & Sons
ISBN: 9780470225820
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Author: Patricia J Parsons
Publisher: Kogan Page Publishers
ISBN: 0749455675
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Author: Matias Rodsevich
Publisher: Matias Rodsevich
ISBN: 9090337105
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.
Author: Anthony Davis
Publisher:
ISBN: 9781403907837
Category : Ekstern kommunikation
Languages : en
Pages : 216
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Book Description
In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included. MARKET 1: Undergraduates studying PR, either as straight PR, or combined with other subjects (e.g. marketing); HND/HNC; CPD; CAM and Diploma courses MARKET 2: MBA students; Professionals responsible for managing PR & communications; Business people on short management courses
Author: Michael Solomon
Publisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316
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Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
