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Author: Saylor Foundation
Publisher:
ISBN:
Category : Social sciences
Languages : en
Pages : 184
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Book Description
Our purpose in this volume is to introduce you to the concepts of strategic public relations. Our basicassumption is that you have some general knowledge of management and business terminology; wewill help you to apply that to the discipline of public relations. Our text is based in current researchand scholarly knowledge of the public relations discipline as well as years of experience inprofessional public relations practice. Whether you are reading this book to learn a new field, simply to update your knowledge, or as partof an educational program or course, we value every moment that you spend with it. Therefore, wehave eliminated much of the academic jargon found in other books and used a straightforwardwriting style. We tried to make the chapters short enough to be manageable, but packed withinformation, without an overreliance on complicated examples or charts and diagrams. We hope thatour no-nonsense approach will speed your study.
Author: Saylor Foundation
Publisher:
ISBN:
Category : Social sciences
Languages : en
Pages : 184
Get Book Here
Book Description
Our purpose in this volume is to introduce you to the concepts of strategic public relations. Our basicassumption is that you have some general knowledge of management and business terminology; wewill help you to apply that to the discipline of public relations. Our text is based in current researchand scholarly knowledge of the public relations discipline as well as years of experience inprofessional public relations practice. Whether you are reading this book to learn a new field, simply to update your knowledge, or as partof an educational program or course, we value every moment that you spend with it. Therefore, wehave eliminated much of the academic jargon found in other books and used a straightforwardwriting style. We tried to make the chapters short enough to be manageable, but packed withinformation, without an overreliance on complicated examples or charts and diagrams. We hope thatour no-nonsense approach will speed your study.
Author: Anthony Davis
Publisher:
ISBN: 9781403907837
Category : Ekstern kommunikation
Languages : en
Pages : 216
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Book Description
In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included. MARKET 1: Undergraduates studying PR, either as straight PR, or combined with other subjects (e.g. marketing); HND/HNC; CPD; CAM and Diploma courses MARKET 2: MBA students; Professionals responsible for managing PR & communications; Business people on short management courses
Author: Alison Theaker
Publisher: Routledge
ISBN: 1134369220
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author: Brian R. Fry
Publisher: CQ Press
ISBN: 1483322769
Category : Political Science
Languages : en
Pages : 505
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Book Description
In Mastering Public Administration, each chapter spotlights a significant theorist in the field, covering his/her life, research, writings, and impact, introducing the discipline′s most important scholarship in both a memorable and approachable manner. The combination of biographical narrative with explanation and analysis makes abstract theories understandable while showing how subject scholars relate to each other in their work, providing much needed context. The book’s chronological organization shows the evolution of public administration theory over time. With the new edition, the authors will be adding mini-chapters that link contemporary scholars and their research to the seminal literature.
Author: Iliyana Stareva
Publisher: John Wiley & Sons
ISBN: 1119462274
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Author: Ethan F. Becker
Publisher: McGraw Hill Professional
ISBN: 007171345X
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Mastering Communication at Work is based on 45 years of research and working with over half-a-million clients around the world. From leaders of countries to leaders of companies to people just starting out in their career, Becker and Wortmann teach techniques that start with the essential wisdom of Aristotle and include the best practices in today’s global organizations. The book includes interviews with leaders who reveal the inside story of the communication secrets at: The White House Doris Kearns Goodwin, presidential historian and Pulitzer Prize winning author Google Laszlo Bock, Vice President, People Operations EMI Publishing Big Jon Platt, President IBM Jeanatte Horan, Vice President of Enterprise Business Transformation Harvard Business School Tony Mayo, Director of the Leadership Initiative The New York Giants Peter John-Baptiste, Director of Public Relations Mastering Communication at Work provides clear, actionable advice you can put to use right away and simple drills to practice during your next meeting, one-on-one conversation—or even sitting at your desk. Use Mastering Communication at Work as your coach and you’ll see immediate results in yourself, your people, and your organization.
Author: Brian Reich
Publisher: John Wiley & Sons
ISBN: 9780470225820
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Author: Jay Oatway
Publisher: John Wiley & Sons
ISBN: 1119943469
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Your digital presence tells the story of who you are... so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.
Author: Joe Marconi
Publisher: Racom Communications
ISBN:
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
[This book] shows all the most effective planning techniques; how to execute the entire range of programming possibilities, from investor relations and employee relations to cause marketing programs; and all of the important skills, including speech writing, image management and crisis management. [It] gives you ... examples of how the masters have done it profitably for themselves and for their clients. [It also] gives you fingertip access to additional information sources.-Dust jacket.
Author: LibreTexts
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
