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Author: Amir Hetsroni
Publisher: Bloomsbury Publishing USA
ISBN: 1441118942
Category : Social Science
Languages : en
Pages : 284
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Book Description
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Author: Amir Hetsroni
Publisher: Bloomsbury Publishing USA
ISBN: 1441118942
Category : Social Science
Languages : en
Pages : 284
Get Book Here
Book Description
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Author: the late Robert James Branham
Publisher: Oxford University Press
ISBN: 0190285907
Category : Music
Languages : en
Pages : 289
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Book Description
Although it isn't the official national anthem, America may be the most important and interesting patriotic song in our national repertoire. Sweet Freedom's Song: "My Country 'Tis of Thee" and Democracy in America is a celebration and critical exploration of the complicated musical, cultural and political roles played by the song America over the past 250 years. Popularly known as My Country 'Tis of Thee and as God Save the King/Queen before that this tune has a history as rich as the country it extols. In Sweet Freedom's Song, Robert Branham and Stephen Hartnett chronicle this song's many incarnations over the centuries. Colonial Americans, Southern slaveowners, abolitionists, temperance campaigners and labor leaders, among others, appropriated and adapted the tune to create anthems for their own struggles. Because the song has been invoked by nearly every grassroots movement in American history, the story of America offers important insights on the story of democracy in the United States. An examination of America as a historical artifact and cultural text, Sweet Freedoms Song is a reflection of the rebellious spirit of Americans throughout our nations history. The late Robert James Branham and his collaborator, Stephen Hartnett, have produced a thoroughly-researched, delightfully written book that will appeal to scholars and patriots of all stripes.
Author: Drew Christiansen, SJ
Publisher: Georgetown University Press
ISBN: 1647122902
Category : Religion
Languages : en
Pages : 404
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Book Description
Moral theologians, defense analysts, conflict scholars, and nuclear experts imagine a world free from nuclear weapons At a 2017 Vatican conference, Pope Francis condemned nuclear weapons. This volume, issued after the 60th anniversary of the Cuban Missile Crisis, presents essays from moral theologians, defense analysts, conflict transformation scholars, and nuclear arms control experts, with testimonies from witnesses. It is a companion volume to A World Free from Nuclear Weapons: The Vatican Conference on Disarmament (Georgetown University Press, 2020). Chapters from the perspectives of missile personnel and the military chain of command, industrialists and legislators, and citizen activists show how we might achieve a nuclear-free world. Key to this transition is the important role of public education and the mobilization of lay movements to raise awareness and effect change. This essential collection prepares military professionals, policymakers, everyday citizens, and the pastoral workers who guide them, to make decisions that will lead us to disarmament.
Author: Guy Alitto
Publisher: Univ of California Press
ISBN: 9780520053182
Category : History
Languages : en
Pages : 436
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Book Description
Author: Claudia Gabbioneta
Publisher: Emerald Group Publishing
ISBN: 1837532788
Category : Social Science
Languages : en
Pages : 265
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Book Description
Organizational Wrongdoing as the “Foundational” Grand Challenge: Definitions and Antecedents consolidates and extends knowledge on the subject of organizational wrongdoing and highlights potential directions for future research.
Author: Gabriella Szabó
Publisher: Springer Nature
ISBN: 303167023X
Category :
Languages : en
Pages : 271
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Book Description
Author: Phil Hopkins
Publisher: Lexington Books
ISBN: 0739188526
Category : Philosophy
Languages : en
Pages : 259
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Book Description
Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.
Author: Sean D. Kirkland
Publisher: Northwestern University Press
ISBN: 0810137887
Category : Philosophy
Languages : en
Pages : 452
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Book Description
A Companion to Ancient Philosophy is a collection of essays on a broad range of themes and figures spanning the entire period extending from the Pre-Socratics to Plato, Aristotle, and the Hellenistic thinkers. Rather than offering synoptic and summary treatments of preestablished positions and themes, these essays engage with the ancient texts directly, focusing attention on concepts that emerge as urgent in the readings themselves and then clarifying those concepts interpretively. Indeed, this is a companion volume that takes a very serious and considered approach to its designated task—accompanying readers as they move through the most crucial passages of the infinitely rich and compelling texts of the ancients. Each essay provides a tutorial in close reading and careful interpretation. Because it offers foundational treatments of the most important works of ancient philosophy and because it, precisely by doing so, arrives at numerous original interpretive insights and suggests new directions for research in ancient philosophy, this volume should be of great value both to students just starting off reading the ancients and to established scholars still fascinated by philosophy's deepest abiding questions.
Author: Robert Smith?
Publisher: University of Ottawa Press
ISBN: 0776619608
Category : Social Science
Languages : en
Pages : 291
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Book Description
In the fight against zombies, our most important weapons are our brains. It's time to unleash them. Think you know a thing or two about zombies? Think again. If you’re going to keep your wits – and your brains – about you during a zombie attack, you need expert advice. Braaaiiinnnsss!: From Academics to Zombies gathers together an irreverent group of scholars and writers to take a serious look at how zombies threaten almost every aspect of our lives. Spawned from the viral publication "When Zombies Attack!: Mathematical Modelling of an Outbreak of Zombie Infection," this multidisciplinary book draws on a variety of fields including biology, history, law, gender studies, archaeology, library science and landscape architecture. Part homage to zombie films and fiction, part cultural study, this collection humorously explores our deep-seated fear of the undead. Engaging and accessible, Braaaiiinnnnssss! will amuse academics and zombie fans alike. Published in English.
Author: Y?lmaz, Recep
Publisher: IGI Global
ISBN: 1522553584
Category : Social Science
Languages : en
Pages : 633
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Book Description
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
