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Author: Patricia Bradley
Publisher: Univ. Press of Mississippi
ISBN: 160473051X
Category : Social Science
Languages : en
Pages : 341
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Book Description
Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the “Battle of the Sexes”—the tennis match between Billie Jean King and Bobby Riggs—the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about feminism by way of the mass media, detrimental stereotypes emerged overnight. Often the events mounted by feminists to catch the media eye crystalized the negative image. All feminists soon came to be portrayed in the popular culture as “bra burners” and “strident women.” Such depictions not only demeaned the achievements of their movement but also limited discussion of feminism to those subjects the media considered worthy, primarily equal pay for equal work. Bradley's book examines the media traditions that served to curtail understandings of feminism. Journalists, following the craft formulas of their trade, equated feminism with the bizarre and the unusual. Even women journalists could not overcome the rules of “What Makes News.” By the time Billie Jean King confronted Bobby Riggs on the tennis court, feminism had become a commodity to be shaped to attract audiences. Finally, in mass media's pursuit of the new, counter-feminist messages came to replace feminism on the news agenda and helped set in place the conservative revolution of the 1980s. Bradley offers insight into how mass media constructs images and why such images have the kind of ongoing strength that discourages young women of today from calling themselves “feminist.” The author also asks how public issues are to be raised when those who ask the questions are negatively defined before the issues can even be discussed. Mass Media and the Shaping of American Feminism, 1963-1975 examines the media's role in creating the images of feminism that continue today. And it poses the dilemma of a call for systematic change in a mass media industry that does not have a place for systematic change in its agenda.
Author: Patricia Bradley
Publisher: Univ. Press of Mississippi
ISBN: 160473051X
Category : Social Science
Languages : en
Pages : 341
Get Book Here
Book Description
Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the “Battle of the Sexes”—the tennis match between Billie Jean King and Bobby Riggs—the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about feminism by way of the mass media, detrimental stereotypes emerged overnight. Often the events mounted by feminists to catch the media eye crystalized the negative image. All feminists soon came to be portrayed in the popular culture as “bra burners” and “strident women.” Such depictions not only demeaned the achievements of their movement but also limited discussion of feminism to those subjects the media considered worthy, primarily equal pay for equal work. Bradley's book examines the media traditions that served to curtail understandings of feminism. Journalists, following the craft formulas of their trade, equated feminism with the bizarre and the unusual. Even women journalists could not overcome the rules of “What Makes News.” By the time Billie Jean King confronted Bobby Riggs on the tennis court, feminism had become a commodity to be shaped to attract audiences. Finally, in mass media's pursuit of the new, counter-feminist messages came to replace feminism on the news agenda and helped set in place the conservative revolution of the 1980s. Bradley offers insight into how mass media constructs images and why such images have the kind of ongoing strength that discourages young women of today from calling themselves “feminist.” The author also asks how public issues are to be raised when those who ask the questions are negatively defined before the issues can even be discussed. Mass Media and the Shaping of American Feminism, 1963-1975 examines the media's role in creating the images of feminism that continue today. And it poses the dilemma of a call for systematic change in a mass media industry that does not have a place for systematic change in its agenda.
Author: Patricia Bradley
Publisher:
ISBN:
Category : History
Languages : en
Pages : 352
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Book Description
An alarming look at how the media curtailed feminism
Author: Betty Friedan
Publisher: W. W. Norton & Company
ISBN: 0393322572
Category : Psychology
Languages : en
Pages : 587
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Book Description
The book that changed the consciousness of a country—and the world. Landmark, groundbreaking, classic—these adjectives barely describe the earthshaking and long-lasting effects of Betty Friedan's The Feminine Mystique. This is the book that defined "the problem that has no name," that launched the Second Wave of the feminist movement, and has been awakening women and men with its insights into social relations, which still remain fresh, ever since. A national bestseller, with over 1 million copies sold.
Author: Doreen J. Mattingly
Publisher: Oxford University Press
ISBN: 0190468629
Category : Political Science
Languages : en
Pages : 326
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Book Description
A feminist, an outspoken activist, a woman without a college education, Midge Costanza was one of the unlikeliest of White House insiders. Yet in 1977 she became the first female Assistant to the President for Public Liaison under Jimmy Carter, emerging as a prominent focal point of the American culture wars. Tasked with bringing the views of special interest groups to the president, Costanza championed progressive causes even as Americans grew increasingly divided on the very issues for which she fought. In A Feminist in the White House, Doreen J. Mattingly draws on Costanza's personal papers to shed light on the life of this fascinating and controversial woman. Mattingly chronicles Costanza's dramatic rise and fall as a public figure, from her initial popularity to her ultimate clashes with Carter and his aides. While Costanza challenged Carter to support abortion rights, gay and lesbian rights, and feminist policies, Carter faced increased pressure to appease the interests of emerging Religious Right, which directly opposed Costanza's ideals. Ultimately, marginalized both within the White House and by her fellow feminists, Costanza was pressured to resign in 1978. Through the lens of Constanza's story, readers catch a unique perspective of the rise of debates which have defined the feminist movement and sexual politics to this very day. Mattingly also reveals a wider, but heretofore neglected, narrative of the complex era of gender politics in the late 1970's Washington - a history which continues to resonate in politics today. A Feminist in the White House is a must-read for anyone with an interest in sexual politics, female politicians, and presidential history.
Author: Nadia Kaneva
Publisher: Routledge
ISBN: 131737973X
Category : Social Science
Languages : en
Pages : 169
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Book Description
Twenty-five years after the fall of the Berlin Wall, this collection of essays examines the ways in which popular media re-construct ideas and ideals of femininity in the post-socialist cultural space. The authors explore a comprehensive range of questions including: How have post-socialist women engaged with media as media producers and consumers, as well as objects of media representation? What are the consequences of the commodification of femininity in the post-socialist context? How does the female body serve as a battleground for the enactment and renegotiation of gendered identities and ideologies? How can we understand and theorize post-socialist women’s activist movements? In seeking answers to such questions, this volume highlights the need to reconsider feminism as a political and theoretical project with many faces. It bridges research on the mediation of post-socialist femininities with broader concerns about the transnational trajectories of feminism today. This book was originally published as a special issue of Feminist Media Studies.
Author: Anthea Taylor
Publisher: Springer
ISBN: 1137373342
Category : Performing Arts
Languages : en
Pages : 313
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Book Description
In the first book-length study of celebrity feminism, Anthea Taylor convincingly argues that the most visible feminists in the mediasphere have been authors of bestselling works of non-fiction: feminist ‘blockbusters’. Celebrity and The Feminist Blockbuster explores how the authors of these popular feminist books have shaped the public identity of modern feminism, in some cases over many decades. Maintaining a distinction between women who are famous because of their feminism and those who later add feminism to their ‘brand’, Taylor contends that Western celebrity feminism, as a political mode of public subjectivity, cannot in any simple way be seen as homologous with other forms of stardom. Moving deftly from the 1960s to the present, focusing on how feminist authors have actively worked to manufacture their public personas, she demonstrates that the blockbuster remains crucial to feminist celebrification but is now often augmented with digital media. Advancing celebrity studies by placing the figure of the feminist front and centre, Celebrity and the Feminist Blockbuster is essential reading for all those interested in gender, popular feminism, and the politics of renown.
Author: Patricia Bradley
Publisher: Univ. Press of Mississippi
ISBN: 9781578062119
Category : History
Languages : en
Pages : 214
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Book Description
A study of how Black people were excluded from the Revolutionary patriots' goals for American liberation
Author: James Landers
Publisher: University of Missouri Press
ISBN: 0826272339
Category : Language Arts & Disciplines
Languages : en
Pages : 369
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Book Description
Today, monthly issues of Cosmopolitan magazine scream out to readers from checkout counters and newsstands. With bright covers and bold, sexy headlines, this famous periodical targets young, single women aspiring to become the quintessential “Cosmo girl.” Cosmopolitan is known for its vivacious character and frank, explicit attitude toward sex, yet because of its reputation, many people don’t realize that the magazine has undergone many incarnations before its current one, including family literary magazine and muckraking investigative journal, and all are presented in The Improbable First Century of Cosmopolitan Magazine. The book boasts one particularly impressive contributor: Helen Gurley Brown herself, who rarely grants interviews but spoke and corresponded with James Landers to aid in his research. When launched in 1886, Cosmopolitan was a family literary magazine that published quality fiction, children’s stories, and homemaking tips. In 1889 it was rescued from bankruptcy by wealthy entrepreneur John Brisben Walker, who introduced illustrations and attracted writers such as Mark Twain, Willa Cather, and H. G. Wells. Then, when newspaper magnate William Randolph Hearst purchased Cosmopolitan in 1905, he turned it into a purveyor of exposé journalism to aid his personal political pursuits. But when Hearst abandoned those ambitions, he changed the magazine in the 1920s back to a fiction periodical featuring leading writers such as Theodore Dreiser, Sinclair Lewis, and William Somerset Maugham. His approach garnered success by the 1930s, but poor editing sunk Cosmo’s readership as decades went on. By the mid-1960s executives considered letting Cosmopolitan die, but Helen Gurley Brown, an ambitious and savvy businesswoman, submitted a plan for a dramatic editorial makeover. Gurley Brown took the helm and saved Cosmopolitan by publishing articles about topics other women’s magazines avoided. Twenty years later, when the magazine ended its first century, Cosmopolitan was the profit center of the Hearst Corporation and a culturally significant force in young women’s lives. The Improbable First Century of Cosmopolitan Magazine explores how Cosmopolitan survived three near-death experiences to become one of the most dynamic and successful magazines of the twentieth century. Landers uses a wealth of primary source materials to place this important magazine in the context of history and depict how it became the cultural touchstone it is today. This book will be of interest not only to modern Cosmo aficionadas but also to journalism students, news historians, and anyone interested in publishing.
Author: Jukka Kortti
Publisher: Vernon Press
ISBN:
Category : Social Science
Languages : en
Pages : 251
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Book Description
Ideologies have not been a focus of interest in the field of humanities and social sciences in recent decades, but rethinking the power of ideologies in the media sphere has recently returned to the scholarly discussion. The compilation book “Mediated Ideologies: Nordic Views on the History of the Press and Media Cultures” participates in this by providing selected yet justified approaches to media history from the point of view of ideological uses of media in the Nordic region. In this book, the role of media – comprising both popular media and news journalism – as a forum for ideologies and their circulation will be analyzed by focusing on the Nordic region. The perceived similarities in the media systems of the Nordic countries constitute a perfect extent for a regional media history against not only a European but also a global backdrop. This does not mean that there have not been many national differences. The book does not provide a chronological narrative of Nordic media history. Still, the ideology of media is approached not only from the standpoints of different media forms – film, television, newspapers, magazines, and periodicals – but also from several historical periods from the mid-19th century to the late 20th century. The chapters show the multidimensional role that the media has in transmitting ideologies to their audiences and the public sphere. They also demonstrate that analyzing the role of different ideologies, such as modernization, nationalism, solidarity, feminism, and peace movement in media history provides wider perspectives in understanding past and present media landscapes and people’s mediated experiences that are fostered by them. “Mediated Ideologies: Nordic Views on the History of the Press and Media Cultures” can be used both as a reference book and as a classroom adaption in the field of media, communication, and history studies.
Author: Marjorie J. Spruill
Publisher: Bloomsbury Publishing USA
ISBN: 1632863162
Category : Social Science
Languages : en
Pages : 449
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Book Description
The fascinating true story of the characters in Hulu's "Mrs. America" and a broader portrait of the two women's movements that spurred an enduring rift between liberals and conservatives. "The many admirers of 'Mrs. America' . . . will find great satisfaction in [Divided We Stand] . . . a clear, compelling and deeply insightful volume." —The Washington Post One of Smithsonian Magazine’s Ten Best History Books of the Year In the early 1970s, an ascendant women’s rights movement enjoyed strong support from both political parties and considerable success, but was soon challenged by a conservative women’s movement formed in opposition. Tensions between the two would explode in 1977 at the congressionally funded National Women’s Conference in Houston, Texas. As Bella Abzug, Gloria Steinem, and other feminists endorsed hot-button issues such as abortion rights, the ERA, and gay rights, Phyllis Schlafly and Lottie Beth Hobbs rallied with conservative women to protest federally funded feminism and launch a pro-family movement. Divided We Stand reveals how crucial women and women’s issues have been in the shaping of today’s political culture. After the National Women’s Conference, Democrats continued to back women’s rights in cooperation with a more diverse feminist movement while the GOP abandoned its previous support for women’s rights and defined itself as the party of family values, irrevocably affecting the course of American politics.
