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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 33
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 33
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Book Description
Author: Debra L. Merskin
Publisher: SAGE Publications
ISBN: 1483375528
Category : Business & Economics
Languages : en
Pages : 2169
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Book Description
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author: Richard Campbell
Publisher: Bedford Books
ISBN: 9780312390709
Category : Mass media and culture
Languages : en
Pages : 613
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Book Description
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Author: Jeffrey Schrank
Publisher: CUP Archive
ISBN:
Category : Communication
Languages : en
Pages : 214
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Book Description
A textbook examining the importance of the mass media as means of communication and as shapers of the environment.
Author: Christopher Harper
Publisher: Houghton Mifflin College Division
ISBN: 9780618235933
Category : Social Science
Languages : en
Pages : 346
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Book Description
Written in a compelling, journalistic style, this text for the introductory mass media/communication course focuses on the role of technology in the evolution of various media and in the professions of advertising, journalism, and public relations. Central components of the text include the impact of the Internet on the media and the professions, the history of each medium and the professions, and the "demassification" of media. The author also addresses corporate ownership of various media and its effect on individuals and society, as well as the role of the media and the professions in society.
Author: Maxwell McCombs
Publisher: John Wiley & Sons
ISBN: 0745637132
Category : Social Science
Languages : en
Pages : 281
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Book Description
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Author: Catherine A. Luther
Publisher: John Wiley & Sons
ISBN: 1444344528
Category : Social Science
Languages : en
Pages : 400
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Book Description
Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Focuses on past and current mass media representations of social groups Provides an overview of key theories that have guided research in mass media representations and stereotyping Discusses the impact new media has on representation and how technology is giving a new voice to various social groups Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi
Author: Louise M. Bourgault
Publisher: Indiana University Press
ISBN: 9780253209382
Category : History
Languages : en
Pages : 340
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Book Description
Bourgault considers the political shifts affecting Africa in the 1990s and offers a radical blueprint for more responsive and informative media in the sub-Saharan area.
Author: Colin Sparks
Publisher: SAGE
ISBN: 1446228894
Category : Language Arts & Disciplines
Languages : en
Pages : 457
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Book Description
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Author: John Calhoun Merrill
Publisher: Pearson College Division
ISBN: 9780673990259
Category : Language Arts & Disciplines
Languages : en
Pages : 445
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Book Description
This text offers an all-inclusive assessment of the rapidly changing world of mass communications. Including coverage of global communication and ethics; a meaningful study of evolving media economics in the individual media chapters; and a stronger focus on media history.
