Mass Influence

Mass Influence PDF Author: Teresa de Grosbois
Publisher:
ISBN: 9781926643113
Category : Business & Economics
Languages : en
Pages : 164

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Book Description
The rule book has changed. You attend a business networking event and meet Jack. You offer to buy him lunch to foster a relationship. Point scored. You meet for coffee. Jack has potential to be your new customer and might even lead you to new business. Feeling pretty good, you go to another function. You're impressed with the influential speaker who has a lineup of people who want to meet her. You figure, what the heck? I'll ask her for a coffee, too. Wrong move. You could actually be pushing away influential connections without knowing it. Growing your business while creating influential connections, is a skill. It is a game, with a set of rules, habits and etiquette that when followed, could change the landscape of how you do business, deeply improving your bottom-line. The challenge is most of us in business are unfamiliar with the game of growing influence. Influence expert Teresa de Grosbois takes you on a journey that unveils the key habits for success that are encompassed by the most influential people across the globe. She shows you the top mistakes to avoid when connecting with the influential and how to ultimately join their ranks so you too, can become a key player in your field, your company, your industry or community.

Mass Influence

Mass Influence PDF Author: Teresa de Grosbois
Publisher:
ISBN: 9781926643113
Category : Business & Economics
Languages : en
Pages : 164

Get Book Here

Book Description
The rule book has changed. You attend a business networking event and meet Jack. You offer to buy him lunch to foster a relationship. Point scored. You meet for coffee. Jack has potential to be your new customer and might even lead you to new business. Feeling pretty good, you go to another function. You're impressed with the influential speaker who has a lineup of people who want to meet her. You figure, what the heck? I'll ask her for a coffee, too. Wrong move. You could actually be pushing away influential connections without knowing it. Growing your business while creating influential connections, is a skill. It is a game, with a set of rules, habits and etiquette that when followed, could change the landscape of how you do business, deeply improving your bottom-line. The challenge is most of us in business are unfamiliar with the game of growing influence. Influence expert Teresa de Grosbois takes you on a journey that unveils the key habits for success that are encompassed by the most influential people across the globe. She shows you the top mistakes to avoid when connecting with the influential and how to ultimately join their ranks so you too, can become a key player in your field, your company, your industry or community.

Impersonal Influence

Impersonal Influence PDF Author: Diana C. Mutz
Publisher: Cambridge University Press
ISBN: 9780521637268
Category : Political Science
Languages : en
Pages : 358

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Book Description
People's perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Influence, Mutz goes beyond simply providing examples of how impersonal influence matters in the political process to provide a micro-level understanding of why information about distant and impersonal others often influence people's political attitudes and behaviors. Impersonal Influence is worthy of attention both from the standpoint of its impact on contemporary politics, and because of its potential to expand the boundaries of our understanding of social influence processes, and media's relation to them. The book's conclusions do not exonerate media from the effects of inaccurate portrayals of collective experience or opinion, but they suggest that the ways in which people are influenced by these perceptions are in themselves, not so much deleterious to democracy as absolutely necessary to promoting accountability in a large scale society.

Personal Influence

Personal Influence PDF Author: Elihu Katz
Publisher: Routledge
ISBN: 1351500201
Category : Social Science
Languages : en
Pages : 435

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Book Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

Weapons of Mass Distraction

Weapons of Mass Distraction PDF Author: Hayward Renel Jean
Publisher:
ISBN: 9780692043066
Category :
Languages : en
Pages : 100

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Book Description
While there are many negative influences impacting the youth, one of the most popular influences is Hip Hop Music. This book breaks down some of the inappropriate ideas introduced to young minds and how some of the struggles of growing up in society are being exploited instead of properly addressed to improve the quality of lives for the youth.

A Conspiracy Website # 11

A Conspiracy Website # 11 PDF Author:
Publisher: Peet Schutte
ISBN: 1920430512
Category :
Languages : en
Pages : 29

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Book Description


The Masses are the Ruling Classes

The Masses are the Ruling Classes PDF Author: William Epstein
Publisher: Oxford University Press
ISBN: 019046707X
Category : Social Science
Languages : en
Pages : 281

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Book Description
The Masses are the Ruling Classes proposes the radical, yet seemingly innocuous view that social policy in the United States is determined by mass consent. Contemporary explanations of decision making in the US typically attribute power over policy making to a variety of hidden forces and illegitimate elites holding the masses innocent of their own problems. Yet the enormous openness of the society and near-universal suffrage sustain democratic consent as more plausible than the alternatives -- conspiracy, propaganda, usurpation, autonomous government, and imperfect pluralism. Contrary to prevailing explanations, government is not either autonomous or out of control, business and wealthy individuals have not usurped control of the nation, large segments of the population are not dispossessed of the vote or of a voice in public affairs, and the media has not formed a conspiracy with Hollywood and liberals to deny Americans their God-given freedoms. Despite the multitude of problems that the nation faces, its citizens are not oppressed. In this pithy yet provocative book, Epstein argues that Democracy in the United States is not progressive but is instead populist, and that the core of the populist ideology is romantic rather than pragmatic.

Science Conspiracy Website 2

Science Conspiracy Website 2 PDF Author:
Publisher: Peet Schutte
ISBN: 1920430016
Category :
Languages : en
Pages : 72

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Book Description


Proceedings of the Chemical Society

Proceedings of the Chemical Society PDF Author: Chemical Society (Great Britain)
Publisher:
ISBN:
Category : Chemistry
Languages : en
Pages : 318

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Book Description


Rodent Societies

Rodent Societies PDF Author: Jerry O. Wolff
Publisher: University of Chicago Press
ISBN: 0226905381
Category : Science
Languages : en
Pages : 627

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Book Description
Rodent Societies synthesizes and integrates the current state of knowledge about the social behavior of rodents, providing ecological and evolutionary contexts for understanding their societies and highlighting emerging conservation and management strategies to preserve them. It begins with a summary of the evolution, phylogeny, and biogeography of social and nonsocial rodents, providing a historical basis for comparative analyses. Subsequent sections focus on group-living rodents and characterize their reproductive behaviors, life histories and population ecology, genetics, neuroendocrine mechanisms, behavioral development, cognitive processes, communication mechanisms, cooperative and uncooperative behaviors, antipredator strategies, comparative socioecology, diseases, and conservation. Using the highly diverse and well-studied Rodentia as model systems to integrate a variety of research approaches and evolutionary theory into a unifying framework, Rodent Societies will appeal to a wide range of disciplines, both as a compendium of current research and as a stimulus for future collaborative and interdisciplinary investigations.

Television and Politics

Television and Politics PDF Author: Gladys Lang
Publisher: Routledge
ISBN: 1351306065
Category : Political Science
Languages : en
Pages : 308

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Book Description
"The authorsahave analyzed the television problem brilliantly. They had come up with a whole set of new insights, and their backup research always is fascinating to read."-Saturday Review"A cautious, research-based bookahopefully it will set a trend."-Ithiel de Sola Pool, Public Opinion QuarterlyAfter more than forty years of studying its political implications, Kurt and Gladys Lang put the power of television into a unique perspective. Through carefully compiled case studies, they reveal surprising truths about TV's effect on American political life, and explode some popular myths. Their theme throughout is that television gives the viewer the illusion of being a favored spectator at some event-he "sees for himself," in other words. But, in fact, it conveys a reality different from that experienced by an eyewitness. Because the televised version of an event reaches more people, it has greater impact on the public memory and comes to overshadow what actually happened.The Langs tell in detail how television shapes events; how public figures and political institutions adjust their tactics to exploit the effects they-and millions of viewers-think television has. They examine such issues as whether or not network television projections influence election results. They consider the accuracy of the networks increasingly sophisticated techniques for "calling" election outcomes well before polls close. Such concerns have never been more at the forefront of the public consciousness than in the wake of the 2000 presidential election. The Langs assess the research to date and clarify the effects of early TV projections on voter turnout and election outcomes, and look at the implications for our system of government.A model of excellent policy analysis, this highly readable volume will interest decision-makers and analysts, as well as students of journalism, broadcasting, political behavior, and voters looking forward to the next election.Kurt Lang was a professor of sociology and political science at Stony Brook before becoming the Director of the School of Communications at the University of Washington. Gladys Engel Lang is a professor of communications with joint appointments in Political Science and Sociology at the University of Washington. In addition to Television and Politics, the Langs have also co-authored The Battle for Public Opinion: the President, the Press and the Polls during Watergate, Voting and Nonvoting, and Collective Dynamics.