Mass Influence

Mass Influence PDF Author: Teresa de Grosbois
Publisher:
ISBN: 9781926643113
Category : Business & Economics
Languages : en
Pages : 164

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Book Description
The rule book has changed. You attend a business networking event and meet Jack. You offer to buy him lunch to foster a relationship. Point scored. You meet for coffee. Jack has potential to be your new customer and might even lead you to new business. Feeling pretty good, you go to another function. You're impressed with the influential speaker who has a lineup of people who want to meet her. You figure, what the heck? I'll ask her for a coffee, too. Wrong move. You could actually be pushing away influential connections without knowing it. Growing your business while creating influential connections, is a skill. It is a game, with a set of rules, habits and etiquette that when followed, could change the landscape of how you do business, deeply improving your bottom-line. The challenge is most of us in business are unfamiliar with the game of growing influence. Influence expert Teresa de Grosbois takes you on a journey that unveils the key habits for success that are encompassed by the most influential people across the globe. She shows you the top mistakes to avoid when connecting with the influential and how to ultimately join their ranks so you too, can become a key player in your field, your company, your industry or community.

Mass Influence

Mass Influence PDF Author: Teresa de Grosbois
Publisher:
ISBN: 9781926643113
Category : Business & Economics
Languages : en
Pages : 164

Get Book Here

Book Description
The rule book has changed. You attend a business networking event and meet Jack. You offer to buy him lunch to foster a relationship. Point scored. You meet for coffee. Jack has potential to be your new customer and might even lead you to new business. Feeling pretty good, you go to another function. You're impressed with the influential speaker who has a lineup of people who want to meet her. You figure, what the heck? I'll ask her for a coffee, too. Wrong move. You could actually be pushing away influential connections without knowing it. Growing your business while creating influential connections, is a skill. It is a game, with a set of rules, habits and etiquette that when followed, could change the landscape of how you do business, deeply improving your bottom-line. The challenge is most of us in business are unfamiliar with the game of growing influence. Influence expert Teresa de Grosbois takes you on a journey that unveils the key habits for success that are encompassed by the most influential people across the globe. She shows you the top mistakes to avoid when connecting with the influential and how to ultimately join their ranks so you too, can become a key player in your field, your company, your industry or community.

Personal Influence

Personal Influence PDF Author: Elihu Katz
Publisher: Routledge
ISBN: 1351500198
Category : Social Science
Languages : en
Pages : 385

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Book Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

Mass Communications and the Influence of Information During Times of Crises

Mass Communications and the Influence of Information During Times of Crises PDF Author: Al-Suqri, Mohammed Nasser
Publisher: IGI Global
ISBN: 1799875059
Category : Social Science
Languages : en
Pages : 307

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Book Description
Although global pandemics are not a new phenomenon, the COVID-19 pandemic has taken place in a very different information environment than any pandemic before it. In today’s world, information plays a critical role in all areas of life with much of this information being delivered over the internet and social media. People have access to unprecedented amounts of information from both official and unofficial sources. While these channels are beneficial for enabling authorities to obtain information necessary to manage the pandemic, there is also a higher risk of misinformation spread. Mass Communications and the Influence of Information During Times of Crises provides a comprehensive overview of research conducted into the role of information and the media during times of international crises, particularly examining the COVID-19 pandemic. This text provides a better understanding of how to use the media as a tool for managing pandemics in the event of future global health crises. Covering topics such as crisis communication, data acquisition, and social media usage, this book is a dynamic resource for government policymakers, public health authorities, information and communications specialists, researchers, graduate and post-graduate students, professors, and academicians in a wide range of both public health and information-related disciplines.

Impersonal Influence

Impersonal Influence PDF Author: Diana C. Mutz
Publisher: Cambridge University Press
ISBN: 9780521637268
Category : Political Science
Languages : en
Pages : 358

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Book Description
People's perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Influence, Mutz goes beyond simply providing examples of how impersonal influence matters in the political process to provide a micro-level understanding of why information about distant and impersonal others often influence people's political attitudes and behaviors. Impersonal Influence is worthy of attention both from the standpoint of its impact on contemporary politics, and because of its potential to expand the boundaries of our understanding of social influence processes, and media's relation to them. The book's conclusions do not exonerate media from the effects of inaccurate portrayals of collective experience or opinion, but they suggest that the ways in which people are influenced by these perceptions are in themselves, not so much deleterious to democracy as absolutely necessary to promoting accountability in a large scale society.

Weapons of Mass Distraction

Weapons of Mass Distraction PDF Author: Hayward Renel Jean
Publisher:
ISBN: 9780692043066
Category :
Languages : en
Pages : 100

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Book Description
While there are many negative influences impacting the youth, one of the most popular influences is Hip Hop Music. This book breaks down some of the inappropriate ideas introduced to young minds and how some of the struggles of growing up in society are being exploited instead of properly addressed to improve the quality of lives for the youth.

The Practice of Social influence in Multiple Cultures

The Practice of Social influence in Multiple Cultures PDF Author: Wilhelmina Wosinska
Publisher: Psychology Press
ISBN: 1135705968
Category : Psychology
Languages : en
Pages : 388

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Book Description
This book provides a diverse collection of studies reporting the effects of social influence processes in multiple cultures at both the universal and culture-specific levels. The book is characterized by three distinct features. First, the social influence process is considered as a ubiquitous and pervasive feature of human interaction. Second, the book represents a multicultural approach which includes both cross-cultural and culture-focused examinations. Third, the book emphasizes practical implications of the research presented. This volume incorporates theory and research stemming from three different approaches to social influence: social influence principles across cultures, social influence and social change across cultures, and culture and moral perspective in the social influence process. Because each of these three parts encompasses a considerable variety of research methodologies, social contexts, and cultures, each is proceeded by an integrative commentary authored by one of the book editors. These essays provide syntheses of the topics and themes within the corresponding sections and within the book as a whole. They also offer critical commentaries on both theoretical and methodological issues, raise suggestions for future research, and focus on practical applications. This book is intended for both scholars interested in cross- and multicultural research into the mechanisms of the social influence process and for the professional whose mission is to make planned changes in a society. Knowledge about the influence process, especially regarding how it works in different cultures and within several cultural groups, facilitates this goal. The practical implications ending each chapter serve as encouraging instructions for such applications.

Forces of Influence

Forces of Influence PDF Author: Fred Ende
Publisher: ASCD
ISBN: 1416629262
Category : Education
Languages : en
Pages : 171

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Book Description
In Forces of Influence, Fred Ende and Meghan Everette contend that schoolwide success starts with relationships—not only between students and adults, but also among all adults up and down the education hierarchy. It's by leveraging these relationships that educators can influence outcomes and effect real change. But how can educators make sure they exert their influence astutely and sensitively, navigating education's priorities and pressures while keeping their work focused on the mission? This thought-provoking book helps readers navigate this tricky terrain, introducing four "forces," or levels, of influence and explaining how educators can use them to support one another's practice and push for positive outcomes for all learners. The authors * Explore each of the four forces—the pull, the push, the shove, and the nudge—and explain why they work and what research shows about their effectiveness. * Introduce the Forces of Influence Leadership Matrix (FILM), a framework that identifies how the four forces connect and helps readers determine when to use which force, with whom, and how. * Provide advice on how to course-correct by switching and layering the forces for positive results—and how to recover from setbacks. * Offer copious tools to support this work, including role-plays, self-assessments, templates, and questions to spur reflection and action taking. Everything educators do requires them to build, sustain, and leverage relationships. With this guide, they no longer have to wing it.

Power and Influence

Power and Influence PDF Author: Richard Corry
Publisher:
ISBN: 0198840713
Category :
Languages : en
Pages : 253

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Book Description
The world is a complex place, and this complexity is an obstacle to our attempts to explain, predict, and control it. In Power and Influence, Richard Corry investigates the assumptions that are built into the reductive method of explanation - the method whereby we study the components of acomplex system in relative isolation and use the information so gained to explain or predict the behaviour of the complex whole. He investigates the metaphysical presuppositions built into the reductive method, seeking to ascertain what the world must be like in order that the method could work.Corry argues that the method assumes the existence of causal powers that manifest causal influence- - a relatively unrecognised ontological category, of which forces are a paradigm example. The success of the reductive method, therefore, is an argument for the existence of such causal influences.The book goes on to show that adding causal influence to our ontology gives us the resources to solve some traditional problems in the metaphysics of causal powers, laws of nature, causation, emergence, and possibly even normative ethics. What results, then, is not just an understanding of thereductive method, but an integrated metaphysical worldview that is grounded in an ontology of power and influence.

Mass Influence

Mass Influence PDF Author: Teresa De Grosbois
Publisher: Wildfire Workshops Incorporated
ISBN: 9781926643106
Category :
Languages : en
Pages : 164

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Book Description
The rule book has changed. You attend a business networking event and meet Jack. You buy him coffee to foster a relationship. Point scored. Jack has the potential to be your new customer and even leads you to new business. Feeling pretty good, you go to another function. You're impressed with the influential speaker at the event. She walks off stage to a lineup of people who want to meet her. You figure, what the heck? I'll invite her for a coffee, too. Wrong. Quite honestly, you could be pushing away an influential connection without knowing it. Influence is a skill. Growing your business while creating influential connections is a game. It has its own set of rules, habits and etiquette that, when followed, will change the landscape of how you do business, deeply increasing your bottom-line. The challenge is most in business are unfamiliar with the game of growing influence. You're in the right place. Influence expert Teresa de Grosbois takes you on a journey that unveils the key habits for success that are encompassed by the most influential people across the globe. She shows you the top mistakes to avoid when connecting with the influential and how to ultimately join their ranks. Pick up a copy of Mass Influence and learn the new rules of the game.

Influence of mass media in the shaping of public opinion and in the aggravation of the political polarization in the United States during the presidential campaign of 2016

Influence of mass media in the shaping of public opinion and in the aggravation of the political polarization in the United States during the presidential campaign of 2016 PDF Author: Daniela Forero Nuñez
Publisher: diplom.de
ISBN: 3961164339
Category : Political Science
Languages : en
Pages :

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Book Description
The presidential elections of 2016 have definitely marked the beginning of a new political era in the United States. But most importantly, they serve as an example of the increasing impact of mass media in political communication and in the performance of basic democratic mechanisms, such as electoral campaigning. Both Hillary Clinton’s and Donald Trump’s electoral strategies reflect the rising influence of social media and other forms of traditional media in the shaping of public opinion. This paper attempts to analyze what role did the mass media play in the formation of public opinion and in the accentuation of the political polarization in the United States during the presidential campaign of 2016.