Mass Communication Theories PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Mass Communication Theories PDF full book. Access full book title Mass Communication Theories by Melvin L. DeFleur. Download full books in PDF and EPUB format.
Author: Melvin L. DeFleur
Publisher: Routledge
ISBN: 1317346572
Category : Language Arts & Disciplines
Languages : en
Pages : 609
Get Book Here
Book Description
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author: Melvin L. DeFleur
Publisher: Routledge
ISBN: 1317346572
Category : Language Arts & Disciplines
Languages : en
Pages : 609
Get Book Here
Book Description
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author: Wilbur Schramm
Publisher:
ISBN:
Category :
Languages : en
Pages : 602
Get Book Here
Book Description
Author: Raymond W. Preiss
Publisher: Psychology Press
ISBN: 080584998X
Category : Mass media
Languages : en
Pages : 538
Get Book Here
Book Description
Publisher description
Author: David K. Perry
Publisher: Routledge
ISBN: 1135645000
Category : Language Arts & Disciplines
Languages : en
Pages : 332
Get Book Here
Book Description
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Author: Robin L. Nabi
Publisher: SAGE
ISBN: 1412959969
Category : Language Arts & Disciplines
Languages : en
Pages : 657
Get Book Here
Book Description
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Author: Aririguzoh, Stella Amara
Publisher: IGI Global
ISBN: 1799848213
Category : Political Science
Languages : en
Pages : 187
Get Book Here
Book Description
The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.
Author: W. James Potter
Publisher: SAGE
ISBN: 1412964695
Category : Language Arts & Disciplines
Languages : en
Pages : 401
Get Book Here
Book Description
"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.
Author: Jennings Bryant
Publisher: Routledge
ISBN: 1135647380
Category : Language Arts & Disciplines
Languages : en
Pages : 645
Get Book Here
Book Description
This new edition updates and expands the scholarship of the 1st edition, examining media effects in
Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780803973572
Category : Language Arts & Disciplines
Languages : en
Pages : 226
Get Book Here
Book Description
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Author: Denis McQuail
Publisher: SAGE
ISBN: 9781412903714
Category : Language Arts & Disciplines
Languages : en
Pages : 628
Get Book Here
Book Description
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
