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Author: Justin Gest
Publisher: Oxford University Press, USA
ISBN: 0190062177
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Author: Justin Gest
Publisher: Oxford University Press, USA
ISBN: 0190062177
Category : Language Arts & Disciplines
Languages : en
Pages : 209
Get Book Here
Book Description
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Author: Justin Gest
Publisher: Oxford University Press
ISBN: 0190062207
Category : Political Science
Languages : en
Pages : 209
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Book Description
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Author: Edward D. Berkowitz
Publisher: Cambridge University Press
ISBN: 1139493604
Category : History
Languages : en
Pages :
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Book Description
Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century.
Author: David DesOrmeaux
Publisher: iUniverse
ISBN: 9781469721644
Category : Religion
Languages : en
Pages : 148
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Book Description
Mass Appeal is the cure for Catholics who believe Mass is boring. Using Sacred Scripture, Church documents, and the text of the rite itself, this book shows the deep symbolism in every word and action of the liturgy.
Author: Bill C. Davis
Publisher:
ISBN:
Category : Feature films
Languages : en
Pages : 270
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Book Description
Author: Bill C. Davis
Publisher: Dramatists Play Service, Inc.
ISBN: 9780822207382
Category : Drama
Languages : en
Pages : 106
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Book Description
THE STORY: Father Tim Farley, a lover of the good things in life, is comfortably ensconced as priest of a prosperous Catholic congregation. Without realizing it, he has resorted to flattering his parishioners and entertaining them with sermons that
Author: Joel R. Pruce
Publisher: Springer
ISBN: 3319920758
Category : Political Science
Languages : en
Pages : 187
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Book Description
This book narrates the integration of consumer culture into transnational human rights advocacy and explores its political impact. By examining tactics that include benefit concerts, graphic imagery of suffering, and branded outreach campaigns, the book details the evolution of human rights into a mainstream moral cause. Drawing inspiration from the critical theory of the Frankfurt School, the author argues that these strategies are effective in attracting masses of supporters but weaken the viability of human rights by commodifying its practices. Consumer capitalism co-opts the public’s moral awakening and transforms its desire for global engagement into components of a lifestyle expressed through market transactions and commercial relationships, rather than political commitments. Reclaiming human rights as a subversive idea can reconnect the practice of human rights with its principles and generate a movement bound to the radical spirit of human rights.
Author: Vicki KUNKEL
Publisher: Amacom Books
ISBN: 0814410219
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!
Author: James Atkins
Publisher: Catholic Answers
ISBN: 9781888992328
Category : Religion
Languages : en
Pages : 32
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Book Description
Mass Appeal: The ABCs of Worship walks you through the Mass from beginning to end, explaining precisely what is happening and - more importantly - why. The book explains all the things - candles, incense, vestments, statues, chalices, and so forth - you see at Mass, explaining what they are, why they're there, and what they mean. You'll see - perhaps for the first time - precisely how all the pieces of the Mass fit together to create a single, coherent whole. And you'll appreciate the Mass more than you do now. Use this booklet to improve your own understanding of the Mass, to get more out of the Mass, and to assist in your apologetics and evangelization efforts. Or give it to someone who is encountering the Mass for the first time and is having trouble absorbing all that is going on. It's also perfect for RCIA and CCD classes and parish pamphlet racks.
Author: Geraldine Fitzgerald
Publisher:
ISBN:
Category : Theater
Languages : en
Pages : 30
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Book Description
