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Author: Justin Gest
Publisher:
ISBN: 0190062177
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Author: Justin Gest
Publisher:
ISBN: 0190062177
Category : Language Arts & Disciplines
Languages : en
Pages : 209
Get Book Here
Book Description
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Author: Justin Gest
Publisher: Oxford University Press
ISBN: 0190062207
Category : Political Science
Languages : en
Pages : 209
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Book Description
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Author: Edward D. Berkowitz
Publisher: Cambridge University Press
ISBN: 1139493604
Category : History
Languages : en
Pages :
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Book Description
Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century.
Author: Bill C. Davis
Publisher:
ISBN:
Category : Feature films
Languages : en
Pages : 270
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Book Description
Author: Vicki KUNKEL
Publisher: Amacom Books
ISBN: 0814410219
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!
Author: James Atkins
Publisher: Catholic Answers
ISBN: 9781888992328
Category : Religion
Languages : en
Pages : 32
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Book Description
Mass Appeal: The ABCs of Worship walks you through the Mass from beginning to end, explaining precisely what is happening and - more importantly - why. The book explains all the things - candles, incense, vestments, statues, chalices, and so forth - you see at Mass, explaining what they are, why they're there, and what they mean. You'll see - perhaps for the first time - precisely how all the pieces of the Mass fit together to create a single, coherent whole. And you'll appreciate the Mass more than you do now. Use this booklet to improve your own understanding of the Mass, to get more out of the Mass, and to assist in your apologetics and evangelization efforts. Or give it to someone who is encountering the Mass for the first time and is having trouble absorbing all that is going on. It's also perfect for RCIA and CCD classes and parish pamphlet racks.
Author: Joel R. Pruce
Publisher: Springer
ISBN: 3319920758
Category : Political Science
Languages : en
Pages : 187
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Book Description
This book narrates the integration of consumer culture into transnational human rights advocacy and explores its political impact. By examining tactics that include benefit concerts, graphic imagery of suffering, and branded outreach campaigns, the book details the evolution of human rights into a mainstream moral cause. Drawing inspiration from the critical theory of the Frankfurt School, the author argues that these strategies are effective in attracting masses of supporters but weaken the viability of human rights by commodifying its practices. Consumer capitalism co-opts the public’s moral awakening and transforms its desire for global engagement into components of a lifestyle expressed through market transactions and commercial relationships, rather than political commitments. Reclaiming human rights as a subversive idea can reconnect the practice of human rights with its principles and generate a movement bound to the radical spirit of human rights.
Author: Michael Eric Dyson
Publisher: Civitas Books
ISBN: 0465002110
Category : Music
Languages : en
Pages : 322
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Book Description
Academic essays reflect on the 1994 album Illmatic by Nasir "Nas" Jones, covering topics ranging from jazz history to gender.
Author: Lisa Scottoline
Publisher: Harper Collins
ISBN: 0061743593
Category : Fiction
Languages : en
Pages : 353
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Book Description
“Scottoline is a master.”—Philadelphia Inquirer Murder, intrigue, and romance collide in New York Times bestselling author Lisa Scottoline’s clever and fast-paced legal thriller. Starting over again after her divorce, Philadelphia lawyer Grace Rossi works part time for handsome Judge Armen Gregorian in the federal appeals court. Assigned to an explosive death penalty appeal, a long day of work unexpectedly leads to a night of passion with the chief judge. But when Gregorian is found dead the next morning, an apparent suicide, Grace knows she must uncover the truth. Suddenly this working mother finds herself investigating a murder, unearthing a secret bank account, and following a trail of bribery and judicial corruption hidden even from the FBI. In no time at all, Grace under fire takes on a whole new meaning. With the help of an undercover federal agent, she will risk everything to see justice done.
Author: Zack O'Malley Greenburg
Publisher: Little, Brown
ISBN: 031648511X
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
How Hollywood cashed in on the latest tech boom-and changed the face of Silicon Valley. When Ashton Kutcher first heard about 50 Cent's nine-figure Vitaminwater windfall in 2007, the actor realized he'd been missing out. He soon followed the rapper's formula-seeking equity instead of cash for endorsement deals-but with a twist: as the first person to top 1 million Twitter followers, Kutcher leveraged his social reach to accumulate stakes in a vast range of user-hungry tech startups. A decade later, Kutcher is perhaps the brightest in a firmament of star investors from Beyoncé and Jay-Z to Jennifer Lopez and Alex Rodriguez. Bartering credibility and connections in exchange for early (and often discounted) access to the world's most coveted investment opportunities, this diverse group changed the face of venture capital while amassing portfolios packed with companies like Airbnb, Spotify, and Uber. But how did two once-dissonant universes-Silicon Valley and Hollywood-become intertwined? Forbes senior editor Zack O'Malley Greenburg told the first chapter of Kutcher's transformation for the magazine's cover story in 2016. Now he offers a lively, page-turning account of how this motley crew of talent managers, venture capitalists, and celebrities helped the creative class forge a brand-new blueprint for generational wealth. Through extensive reporting and exclusive interviews with more than 100 key players-including Shaq, Nas, Joe Montana, Sophia Bush, Steve Aoki, Tony Gonzalez, and dozens of behind-the-scenes power brokers-Greenburg sheds light on the unlikely group that fundamentally transformed the value of fame.
