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Author: Sabrina Barlow
Publisher: Texas Review Press
ISBN:
Category : Education
Languages : en
Pages : 172
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Book Description
This book takes a look at the Spirit behind the high schools of Texas - the Mascot that represents each school's "religion."
Author: Sabrina Barlow
Publisher: Texas Review Press
ISBN:
Category : Education
Languages : en
Pages : 172
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Book Description
This book takes a look at the Spirit behind the high schools of Texas - the Mascot that represents each school's "religion."
Author: Stephen Brown
Publisher: Routledge
ISBN: 1134053908
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
Author: David Carson
Publisher: Capstone
ISBN: 1666353183
Category : Juvenile Nonfiction
Languages : en
Pages : 33
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Book Description
"In the Dallas Cowboys' stadium, the crowd cheers a cowboy with a huge hat who roars onto the field on a four-wheeler. In Kansas City, a big, furry wolf breaks into a rowdy dance the Chiefs' stadium. In the Tampa Bay Buccaneers' stadium, a fearsome pirate stalks the sidelines as if he's protecting the home team's turf. Football fans enjoy the goofy antics of these and many other colorful mascots. Have a good laugh while learning about the funniest football mascots!"--
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 756
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Book Description
Author: Clive Gifford
Publisher: Crabtree Publishing Company
ISBN: 9780778737780
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
Take to the field as Soccer World Cup plunges readers into the excitement of professional soccer in stadiums across the globe. Young soccer fans will love this absorbing look into the highest level of competitive soccer in the world.
Author: Russell W. Belk
Publisher: Emerald Group Publishing
ISBN: 1780521162
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 256
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Book Description
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
Author: Christopher Hart
Publisher: Watson-Guptill
ISBN: 0770434878
Category : Art
Languages : en
Pages : 150
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Book Description
Sailor Moon. Card Captor Sakura. Magical Girl Rayearth. They’re magical girls, and they’re some of the biggest names in manga. Magical girls, ordinary schoolgirls given superpowers, are hugely popular in Japan and the United States. Now Christopher Hart shows fans everywhere how to draw these manga shoujo faves. Faces and body proportions, action poses, costumes, expressions, transformations, special effects—they’re all here, all in Hart’s distinctive step-by-step approach. So are magical fighting boys and everybody’s favorite, the cute, furry manga mascots. Hart demonstrates how to create funny mascots, magical boys, fighting teams, and supporting characters, plus how to design layouts. Magical girls show us that we all have special powers deep inside—now Manga Mania: Magical Girls and Friends let those special drawing powers reveal themselves at last!
Author: Jon Hart
Publisher: Potomac Books, Inc.
ISBN: 1612344143
Category : Sports & Recreation
Languages : en
Pages : 183
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Book Description
Jon Hart is not a professional athlete. His one major sports victory is a world championship in roller basketball, which is basketball on in-line skates. More than ten years ago, he started pursuing his own bucket list and embarked on a hilarious and insightful journey into the furthest reaches of the sports world.
Author: Arthur P. Solomon
Publisher: McFarland
ISBN: 078646867X
Category : Sports & Recreation
Languages : en
Pages : 209
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Book Description
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.