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Author: Don Peppers
Publisher: John Wiley & Sons
ISBN: 1119815347
Category : Business & Economics
Languages : en
Pages : 517
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Book Description
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Author: Don Peppers
Publisher: John Wiley & Sons
ISBN: 1119815347
Category : Business & Economics
Languages : en
Pages : 517
Get Book Here
Book Description
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Author: Martha E. Rogers
Publisher:
ISBN:
Category : Medical
Languages : en
Pages : 164
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Book Description
An Introduction to the Theoretical Basis of Nursing marked the advent of a new era in nursing science. With a view of nursing as a "learned profession," this landmark work staked out a substantive knowledge base for the discipline. The science of unitary human beings proposed by Rogers was a radical departure from all that had come before and is seen by many as pioneering the beginning of a paradigmatic shift within the profession.--PubMed.
Author: Violet M. Malinski
Publisher: Prentice Hall
ISBN:
Category : Medical
Languages : en
Pages : 248
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Book Description
Aufsatzsammlung zur Entwicklung der Idee und Theorie "Science of Unitary Human Beings" von Martha Rogers und zur Weiterentwicklung und praktischen Anwendung dieser Theorie in der Krankenpflege und in Studien.
Author: Martha Rogers
Publisher: Charisma Media
ISBN: 1616384379
Category : Fiction
Languages : en
Pages : 305
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Book Description
The first book in the Seasons of the Heart series is set in Connecticut in 1888, the year of what historians call “The White Hurricane.” The story reveals the power of God’s love to change lives and heal hearts. Summer Dream tells of a young couple’s love for each other and the obstacles that stand in their path of happiness. Until Nathan Reed resolves his anger with God and his family, he has no hopes of courting Rachel Winston, the minister’s daughter. As the daughter of a small-town minister in Connecticut, Rachel Winston believes the only way she’ll ever have a husband is to visit her aunt in Boston for the social season until Nathan Reed arrives in town. Although attracted to Rachel, Nathan avoids her because he has no desire to become involved with a Christian after experiences with his own family. When a devastating blizzard paralyzes New England, Nathan is caught in it and lies near death in the Winston home. Through the ministrations and tender care of Rachel and her mother, Nathan learns a lesson in love and forgiveness that leads him back to his home in the South. Before he can declare his love for Rachel, he must make amends with his own family. Will he return to Connecticut before Rachel leaves her home to head west as a missionary in Oklahoma Territory?
Author: Martha E. Rogers
Publisher: F. A. Davis Company
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 392
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Book Description
A towering figure in modern nursing, Rogers (1914-94) died during the final preparation of this collection of writings by and about her. They cover her role in the development of nursing science, the influences that shaped her life, education and research, professional and political issues, her Science of Unitary Human Beings, her ideas about nursing in space, and salutes to her on her 75th birthday. Annotation copyright by Book News, Inc., Portland, OR
Author: Martha Rogers
Publisher: Charisma Media
ISBN: 159979912X
Category : Fiction
Languages : en
Pages : 306
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Book Description
After her parents' deaths, 17-year-old heiress Lucinda Bishop flees to Barton Creek, Oklahoma, in 1896 as the ward of her mother's sister and brother-in-law. Life on a ranch is nothing like she had imagined, especially when she encounters Jake Starnes. Can he get his life together before someone else claims her hand or her life?
Author: Don Peppers
Publisher: Portfolio
ISBN: 9781591844679
Category : Business ethics
Languages : en
Pages : 0
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Book Description
Shares strategies for maintaining business competitiveness in an increasingly transparent world, revealing the importance of professional honesty, solution-driven practices, and integrity-based customer support.
Author: Martha Rogers
Publisher: Charisma Media
ISBN: 1616382511
Category : Fiction
Languages : en
Pages : 303
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Book Description
When Luke Anderson falls in love with Dove Morris, he is aware of her Native American heritage. What he is not prepared for is the prejudice suddenly exhibited by his parents against Dove.
Author: Martha Rogers
Publisher: Charisma Media
ISBN: 1616380241
Category : Fiction
Languages : en
Pages : 304
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Book Description
Becky Haynes returns to Barton Creek after college with a new independent spirit that baffles her longtime friend Rob Frankston. Her new attitude toward her faith, family, and friends confuses her family. Will Rob convince Becky to return to the faith of her childhood before the town of Barton Creek is destroyed?
Author: Martha Rogers
Publisher: Charisma Media
ISBN: 1616386673
Category : Fiction
Languages : en
Pages : 307
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Book Description
DIVFor Ben Haynes it is love at first sight, but can a Boston socialite find true happiness with a cowboy from Kansas? Once childhood friends, Ben Haynes is taken with Amelia Carlyle when he runs into her at her sister’s wedding. Although he will be returning to Kansas and life on his father’s ranch, Ben calls on Amelia several times, and they find they have more in common than they first realized. As he leaves for Kansas, they promise to write. Back in Kansas, Ben begins to save money toward a home for Amelia even though he has not made his intentions known. He’s relying on God to make a way. Meanwhile, Amelia is presented to society and has several young men vying for her attention. Although Ben has captured Amelia’s heart, her parents make every effort to discourage the relationship, even forbidding Amelia to correspond with him. Amelia tells Ben that she will wait for him as long as it takes, but will the love and loss they experience along the way bring them closer or drive them apart forever? /divDIV /divDIVSERIES DESCRIPTION/div Set in Oklahoma Territory before the days of statehood, Winds Across the Prairie is a series of stories of how love and forgiveness can overcome even the most difficult obstacles when God is in control. When one’s heart is attuned to God’s leading, the greatest of sins can be forgiven and a new life begun. These love stories will appeal to women as well as young adults as a story of how God helps His children overcome circumstances when they put their trust in Him.
