Marketing-Wörterbuch / Marketing Dictionary PDF Download
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Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter
ISBN: 3110815648
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter
ISBN: 3110815648
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.
Author: Gerhard Raab
Publisher: CRC Press
ISBN: 1317018702
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Author: Michael-Burkhard Piorkowsky
Publisher: Springer Nature
ISBN: 3658420502
Category : Social Science
Languages : en
Pages : 177
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Book Description
This volume offers contributions on the fundamentals of current consumption theory and consumption research, which have developed almost entirely from originally unorthodox approaches against traditional micro- and macroeconomic theory. The inspiration came mainly from social economic behavioural research and ecological economics. But the reception is very patchy and the history is largely forgotten. With reference to the work of earlier authors, new arguments are offered to the current discussion about delimitations and paradoxes in consumption and the still narrowly understood consumer role. It is as much about rework in sharpening the understanding of consumption and consumers in their lifeworlds as it is about indications of fruitfulness for the analysis of open questions. It is about arguments for a paradigmatic reorientation of consumer research and policy. The contributions address in particular ambivalences, options and future modes in consumption in the search for individual satisfaction and ecological sustainability. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Author:
Publisher: PediaPress
ISBN:
Category :
Languages : en
Pages : 289
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Book Description
Author: Philip Gross
Publisher: Springer
ISBN: 3658072504
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co‐sponsor of the same event. The results provide evidence for direct image transfer between two sponsor brands. Hence, pairing with a co‐sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.
Author:
Publisher: PediaPress
ISBN:
Category :
Languages : en
Pages : 351
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Book Description
Author:
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 436
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Book Description
Author: Erich Kirchler
Publisher: Cambridge University Press
ISBN: 1107040507
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
Written by two leading psychologists, this timely publication is the only up-to-date, English-language textbook on economic psychology. Focused on application, it is an essential resource for advanced undergraduate and postgraduate courses on economic psychology, behavioural economics and social psychology, in both business and psychology departments.
Author: Martin Irle
Publisher: de Gruyter
ISBN:
Category : Business & Economics
Languages : en
Pages : 944
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Book Description
No detailed description available for "Studies in Decision Making".
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110827832
Category : Business & Economics
Languages : en
Pages : 868
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Book Description
No detailed description available for "Management and Marketing / Management und Marketing".
