Marketing to the Mindset of Boomers and Their Elders PDF Download

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Marketing to the Mindset of Boomers and Their Elders

Marketing to the Mindset of Boomers and Their Elders PDF Author: Carol M. Morgan
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 408

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Book Description
Based on massive, innovative, original and on-going research. Conducted since 1989 on 20,000 respondents to date, this research has gathered more than 50 million pieces of data and created nine separate psychographic segmentation strategies. These strategies offer a unique and deeper perspective on this highly diverse market, now our largest and most lucrative. The book's insights can be used by anyone attempting to identify, target, or influence persons 40 and older.