Marketing to Libraries for the New Millennium PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing to Libraries for the New Millennium PDF full book. Access full book title Marketing to Libraries for the New Millennium by Hendrik Edelman. Download full books in PDF and EPUB format.
Author: Hendrik Edelman
Publisher: ALCTS Papers on Library Technical Services and Collections
ISBN:
Category : Business & Economics
Languages : en
Pages : 220
Get Book Here
Book Description
Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.
Author: Hendrik Edelman
Publisher: ALCTS Papers on Library Technical Services and Collections
ISBN:
Category : Business & Economics
Languages : en
Pages : 220
Get Book Here
Book Description
Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.
Author: Valerie S. Gordon
Publisher: Rowman & Littlefield
ISBN: 1442262710
Category : Language Arts & Disciplines
Languages : en
Pages : 179
Get Book Here
Book Description
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Author: Bradford Lee Eden
Publisher: Rowman & Littlefield
ISBN: 1442262559
Category : Language Arts & Disciplines
Languages : en
Pages : 165
Get Book Here
Book Description
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.
Author: Dr. Dinesh Kumar Kaushik
Publisher: K.K. Publications
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 240
Get Book Here
Book Description
Management of Libraries in the New Millennium Due to rising costs and insufficient funds, expending and increasing complexity of information forced the librarians to seek better and more cost-efficient systems for providing information services. Computer and I.T. now have very common in many institutes and organizations. The execution of I.T. and applications of computers are taking place in libraries. Since the author has sufficient experience of the modernization of libraries, has dealt the subjects concerning automation in details. The author has highlighted the subject modernization of libraries in the following chapters. CONTENTS • Development of Modern Library • Library Automation and Networking • Role of Library and Information Professionals in an Electronic Age • Knowing Internet for Library Management • Internet and Its Application in Library Services • Training of Library Professionals • Digital Libraries • E-Journals
Author: Jay W. Tolman
Publisher:
ISBN: 9781555714321
Category : Communication in marketing
Languages : en
Pages : 0
Get Book Here
Book Description
A hands-on guide that not only defines methods by which you can reach your marketing goals, but also presents real world examples to learn from. The book shows how other businesses have utilized the techniques presented and built strong company and brand images--as well as reaped the rewards of an increased understanding of their customer base.
Author: Debra Lucas-Alfieri
Publisher: Chandos Publishing
ISBN: 1780634544
Category : Language Arts & Disciplines
Languages : en
Pages : 120
Get Book Here
Book Description
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans
Author:
Publisher: Allied Publishers
ISBN: 9788177641707
Category : Computer network resources
Languages : en
Pages : 704
Get Book Here
Book Description
Papers presented at the Nineteenth Annual Convention of the Society for Information Science and Conference on Information Management in the New Millennium, held at New Delhi during 27-29 January 2000; with special reference to India.
Author: Brian Mathews
Publisher: American Library Association
ISBN: 0838909841
Category : Business & Economics
Languages : en
Pages : 193
Get Book Here
Book Description
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Author: International Development Research Centre (Canada)
Publisher: IDRC
ISBN: 0889368171
Category : Business & Economics
Languages : en
Pages : 483
Get Book Here
Book Description
Contributed articles presented at a workshop held in 1994.
Author: Nancy Dowd
Publisher: American Library Association
ISBN: 0838910009
Category : Language Arts & Disciplines
Languages : en
Pages : 153
Get Book Here
Book Description
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
