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Author: Douglas D. Webster
Publisher: Wipf and Stock Publishers
ISBN: 1725226405
Category : Religion
Languages : en
Pages : 164
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Book Description
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
Author: Richard L. Reising
Publisher: Baker Books
ISBN: 9781441200310
Category : Religion
Languages : en
Pages : 208
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Book Description
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Author: Douglas D. Webster
Publisher: Wipf and Stock Publishers
ISBN: 1725226405
Category : Religion
Languages : en
Pages : 164
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Book Description
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
Author: Bob Hutchins
Publisher: John Wiley and Sons
ISBN: 0470483067
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Author: Michael Daehn
Publisher: Lulu.com
ISBN: 141167071X
Category : Religion
Languages : en
Pages : 206
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Book Description
This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.
Author: Philip D. Kenneson
Publisher: Wipf and Stock Publishers
ISBN: 159244296X
Category : Religion
Languages : en
Pages : 176
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Book Description
Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.
Author: Ewan Denny
Publisher: Ministry in Art
ISBN: 9780955149627
Category : Religion
Languages : en
Pages : 100
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Book Description
Written by renowned marketing and communications expert, this is a guide of strategies and tactics that can turn Christians into successful soul winners, and their churches into effective vehicles for evangelism. (Christian)
Author: Robert Wachter
Publisher: Wipf and Stock Publishers
ISBN: 1725281694
Category : Religion
Languages : en
Pages : 154
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Book Description
Jesus is the most attractive person in human history. Professional fishermen dropped everything to follow him. Social outcasts were transformed into outspoken ambassadors; sinners, repulsed by their religious leaders, were drawn to Jesus by the scores. Today, everyday believers are called to attract people to Jesus. But how do we do that? God’s plan to reach the world is not through commercialism or trendy marketing gimmicks—it’s through you. However, some are caught in the performance trap of doing more and trying harder to please God, which produces the unintended consequences of spiritual brokenness and judgmental attitudes that render the believer ineffective at reflecting the heart of God. The Art of Marketing Jesus is an easy-to-understand spiritual growth process that has helped many believers internalize the life-giving promises of the new covenant and produce an abundance of love, joy, and peace in their lives—which is precisely the attitudes and characteristics required to attract people to Jesus. If you want to live free and attract more people to Jesus, perhaps it’s time to become a new wineskin. It’s time to say goodbye to old thoughts that keep you in bondage and place your light on the lampstand of spiritual freedom.
Author: George Barna
Publisher: NavPress Publishing Group
ISBN: 9780891092506
Category : Religion
Languages : en
Pages : 184
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Book Description
Author: John Squiric
Publisher:
ISBN:
Category :
Languages : en
Pages : 174
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Book Description
Do you have a biblical worldview? A biblical worldview simply means we as Christians view life through the lens of God's inspired Word. The Bible is (or should be) the basis and foundation for all decisions made by pastors, church leaders, and everyone seeking to follow Jesus. Marketing Like God is NOT about lofty ideas, elaborate marketing plans, overpriced branding packages, or the "next new thing" in church marketing. Marketing Like God IS about how to use PROVEN biblical principles and strategies to be real as a church and how to contact people right where they are to show them the value the local church can have in their lives and in their families. The Bible Can and Should Inform Our Marketing Decisions. If you are LEADING a church, WORKING in a church, or GO to church, you ARE a marketer... whether you think so or not is irrelevant. The only questions to ask yourself are: Do my methods honor God? Am I accomplishing through my marketing what I desire? Are my actions bringing people closer to God or pushing them away? Successful Church Marketing is not about products. Successful Church Marketing is about people and how to use biblical principles to attract them and ultimately bring them into a relationship with Jesus. "Church marketing is the action of spreading or promoting the Gospel of Jesus Christ through the use of various types of communication, media, or strategies to capture attention, engage, educate, and finally persuade people to take action." John Squiric COO Truth Advertising
Author: Yvon Prehn
Publisher: Wipf and Stock Publishers
ISBN: 1620325713
Category : Religion
Languages : en
Pages : 176
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Book Description
Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed, plus whatever flyers people need for youth group meetings or the church potluck. This book gives a simple how-to explanation of how to implement a church marketing plan. Using church growth paradigms combined with proven marketing strategies and specific publication techniques, this book shows pastors, church leaders, and administration staff how to produce publications that will grow their churches and change the lives of people in congregations. This book assists pastors and other church leaders intentionally move people from one stage of church growth to the next.
