Marketing the Church PDF Download
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Author: George Barna
Publisher: NavPress Publishing Group
ISBN: 9780891092506
Category : Religion
Languages : en
Pages : 184
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Book Description
Author: George Barna
Publisher: NavPress Publishing Group
ISBN: 9780891092506
Category : Religion
Languages : en
Pages : 184
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Book Description
Author: Philip D. Kenneson
Publisher: Wipf and Stock Publishers
ISBN: 159244296X
Category : Religion
Languages : en
Pages : 177
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Book Description
Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.
Author: Douglas D. Webster
Publisher: Wipf and Stock Publishers
ISBN: 1725226405
Category : Religion
Languages : en
Pages : 164
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Book Description
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
Author: Gary E. Gilley
Publisher: Allegiance Press, Incorporated
ISBN: 9781591600497
Category : Church
Languages : en
Pages : 0
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Book Description
With many evangelical churches being subscribed to pragmatic rather than scriptural patterns for worship this book calls for the Church to return to its scriptural roots.
Author: Thomas E. Woods
Publisher: Lexington Books
ISBN: 0739188011
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
The Church and the Market is a vigorous and lively defense of the market economy and a withering attack on all forms of state intervention. It covers labor unions, monopoly, money and banking, business cycles, interest, usury, and much more. Although it makes a particular point of noting the moral arguments of the market economy and that Catholics are of course perfectly at liberty to support it, its audience is much broader than Catholics alone. Readers of all religious traditions and none at all have praised The Church and the Market, first-place winner in the 2006 Templeton Enterprise Awards, as one of the most compelling and persuasive defenses of capitalism against its critics ever written.
Author: Phil Bowdle
Publisher: Independently Published
ISBN: 9781792064562
Category :
Languages : en
Pages : 265
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Book Description
"I read Phil's book, Rethink Communication, and it's excellent. I picked up several nuggets of wisdom for myself, and highly recommend it to anyone looking for practical ways to improve their communication. "-John Maxwell The church doesn't have a message problem. The church is facing a message delivery problem. The old communication playbook no longer works. What worked before isn't working anymore. It's time to rethink communication and leverage the greatest opportunities we've ever had to communicate in the church. In Rethink Communication, Phil Bowdle walks through the new reality for what attendance, engagement, and attention look like for the church. Then he offers a practical communication playbook you can use to communicate anything in your church-and actually connect. These practical tips and proven strategies will work regardless of size, staff, or budget. Communication has been overlooked for far too long in the church. It's time for that to change. It's time to rethink communication for the church.
Author: Robert E Stevens
Publisher: Routledge
ISBN: 1135792526
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.
Author: Zondervan,
Publisher: Zondervan
ISBN: 0310872154
Category : Religion
Languages : en
Pages : 308
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Book Description
What exactly is the Church Growth movement? This timely volume in the Counterpoints series addresses the history of the movement that has become such an enormous shaping force on the Western church today, and it explores--in a roundtable forum of leading voices--five main perspectives on the classic Church Growth movement: Effective Evangelism View - presented by Elmer Towns Gospel in Our Culture View - presented by Craig Van Gelder Centrist View - presented by Charles Van Engen Reformist View - presented by Gailyn Van Rheenan Renewal View - presented by Howard Snyder Each view is first presented by its proponent, then critiqued by the co-contributors. The interactive and fair-minded format allows the reader to consider the strengths and weaknesses of each view and draw informed, personal conclusions. Evaluating the Church Growth Movement concludes with reflections by three seasoned pastors who have grappled with the practical implications of Church Growth. The Counterpoints series presents a comparison and critique of scholarly views on topics important to Christians that are both fair-minded and respectful of the biblical text. Each volume is a one-stop reference that allows readers to evaluate the different positions on a specific issue and form their own, educated opinion.
Author: Glenda Boone
Publisher: Createspace Independent Publishing Platform
ISBN: 9781976332227
Category :
Languages : en
Pages : 48
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Book Description
The Church Social Media Marketing Guide is for every Pastor, Media Ministry Leader that needs to introduce and engage its congregation and ministry online using social media. Here are a few problems many pastors and ministry leaders face right now regarding engaging online audiences: Unfamiliarity of online marketing strategies and tools; lack of understanding who their target audiences might be; Posting the right messages at the most ideal times. One important fact is that many potential church members all have one thing in common, they all engage in social media at least 40% of their time. Thus, without your congregation's presence and engagement on these platforms, your church will begin to decline in the area of recruiting new members, which means less opportunity for your church to grow. And, worst of all, many Pastors, Media Ministry Leaders, Church Communications Directors can't get past the idea that even though it's not true, they believe that posting a few fliers of church events and live streaming is all that is needed to actively grow their congregations online. Solutions to these problems are answered in a concise and easy to read manner in this book. You will FINALLY learn how to introduce you ministry to the online space, engage and create appropriate messages to target potential members! So, if you're a Pastor or Media Ministry Leader whose ministry really needs to engage more with social media but don't know how or where to begin, . "The Church Social Media Marketing Guide" answers questions you've been searching for!
Author: Dan Kimball
Publisher: Zondervan
ISBN: 0310298547
Category : Religion
Languages : en
Pages : 274
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Book Description
Many people today, especially among emerging generations, don’t resonate with the church and organized Christianity. Some are leaving the church and others were never part of the church in the first place. Sometimes it’s because of misperceptions about the church. Yet often they are still spiritually open and fascinated with Jesus. This is a ministry resource book exploring six of the most common objects and misunderstandings emerging generations have about the church and Christianity. The objections come from conversations and interviews the church has had with unchurched twenty and thirty-somethings at coffee houses. Each chapter raises the objection using a conversational approach, provides the biblical answers to that objection, gives examples of how churches are addressing this objection, and concludes with follow-through projection suggestions, discussion questions, and resource listings.
