Author: National Urban League
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 126
Book Description
Marketing Techniques and the Mass Transit System
Author: National Urban League
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 126
Book Description
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 126
Book Description
Marketing Techniques & the Mass Transit System
Author: National Urban League
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 0
Book Description
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 0
Book Description
Marketing techniques and the mass transit system
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Mass Transit Management: Marketing
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 136
Book Description
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 136
Book Description
Marketing Techniques & the Mass Transit System
Author: National Urban League
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Marketing Public Transit
Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Transit Marketing Management Handbook
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
Book Description
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
Book Description
A Handbook of Proven Marketing Strategies for Public Transit
Author:
Publisher: Transportation Research Board National Academy of Sciences
ISBN: 9780309066020
Category : Local transit
Languages : en
Pages : 182
Book Description
Publisher: Transportation Research Board National Academy of Sciences
ISBN: 9780309066020
Category : Local transit
Languages : en
Pages : 182
Book Description
A Guidebook for Marketing Transit Services to Business
Author: Multisystems, inc
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 976
Book Description
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 976
Book Description
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Marketing the New Mass Transit
Author: Ben Morris
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 202
Book Description
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 202
Book Description