Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices PDF Download
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Author: Tripathi, Purnendu
Publisher: IGI Global
ISBN: 1466640154
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Author: Tripathi, Purnendu
Publisher: IGI Global
ISBN: 1466640154
Category : Business & Economics
Languages : en
Pages : 388
Get Book Here
Book Description
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Author: Purnendu Tripathi
Publisher:
ISBN: 9781466640160
Category : Education, Higher
Languages : en
Pages : 366
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Book Description
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Author: Mukerji, Siran
Publisher: IGI Global
ISBN: 152250673X
Category : Education
Languages : en
Pages : 707
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Book Description
The creation of a sustainable and accessible higher education systems is a pivotal goal in modern society. Adopting strategic frameworks and innovative techniques allows institutions to achieve this objective. The Handbook of Research on Administration, Policy, and Leadership in Higher Education is an authoritative reference source for the latest scholarly research on contemporary management issues in educational institutions and presents best practices to improve policies and retain effective governance. Addressing the current state of higher education at an international level, this book is ideally designed for academicians, educational administrators, researchers, and professionals.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522516255
Category : Education
Languages : en
Pages : 2224
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Book Description
The delivery of quality education to students relies heavily on the actions of an institution’s administrative staff. Effective leadership strategies allow for the continued progress of modern educational initiatives. Educational Leadership and Administration: Concepts, Methodologies, Tools, and Applications provides comprehensive research perspectives on the multi-faceted issues of leadership and administration considerations within the education sector. Emphasizing theoretical frameworks, emerging strategic initiatives, and future outlooks, this publication is an ideal reference source for educators, professionals, school administrators, researchers, and practitioners in the field of education.
Author: Zhou, Molly Y.
Publisher: IGI Global
ISBN: 1466683228
Category : Education
Languages : en
Pages : 361
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Book Description
Despite modern technology and the focus on international business striving to make the world a smaller place, many organizations still struggle with the need for diversity and multiculturalism. This issue is also present in academia, as women of color and those previously perceived to be in the ethnic minority continue the journey to become the educators and leaders that universities need. Supporting Multiculturalism and Gender Diversity in University Settings examines the experiences of some of these female leaders and what they learned in their rise through education and academia. Highlighting stories of feminism, race, and what it means to use these life lessons in the classroom, this book is a valuable resource for higher education administrators, policymakers, and women professionals everywhere.
Author: Lytras, Miltiadis D.
Publisher: IGI Global
ISBN: 1522590323
Category : Education
Languages : en
Pages : 373
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Book Description
Various technologies and applications such as cognitive computing, artificial intelligence, and learning analytics have received increased attention in recent years. The growing demand behind their adoption and exploitation in different application contexts has captured the attention of learning technology specialists, computer engineers, and business researchers who are attempting to decipher the phenomenon of personalized e-learning, its relation to already conducted research, and its implications for new research opportunities that effect innovations in teaching. Cognitive Computing in Technology-Enhanced Learning is a critical resource publication that aims to demonstrate state-of-the-art approaches of advanced data mining systems in e-learning, such as MOOCs and other innovative technologies, to improve learning analytics, as well as to show how new and advanced user interaction designs, educational models, and adoptive strategies can expand sustainability in applied learning technologies. Highlighting a range of topics such as augmented reality, ethics, and online learning environments, this book is ideal for educators, instructional designers, higher education faculty, school administrators, academicians, researchers, and students.
Author: Khadimally, Seda
Publisher: IGI Global
ISBN: 1522532242
Category : Education
Languages : en
Pages : 324
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Book Description
Creating technology-integrated learning environments for adolescent and adult language learners remains a challenge to educators in the field. Thoroughly examining and optimizing the experience of these students is imperative to the success of language learning classrooms. Technology-Assisted ESL Acquisition and Development for Nontraditional Learners provides innovative insights into the advancements in communication technologies and their applications in language learning. The content within this publication covers emerging research on instructional design, teacher cognition, and professional development. It is a vital reference source for educators, academics, administrators, and researchers seeking coverage centered on the implementation of technology-based language learning systems.
Author: Zhu, Zhiliang
Publisher: IGI Global
ISBN: 1522599630
Category : Education
Languages : en
Pages : 370
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Book Description
Future generations are being faced with the potential challenge of having to solve professional problems in a hybrid world in which there is no clear boundary between autonomous, non-human nature, and human-generated processes. This requires young students to effectively prepare themselves for managing issues of complexity, uncertainty, and ambiguity in their professional practice. Global Perspectives on Fostering Problem-Based Learning in Chinese Universities is a comprehensive reference source that provides insight into the growing need for problem-based learning within higher education environments. Featuring a wide range of topics such as curriculum design, STEM education, and cross-cultural communication, this reference source is ideal for educators, instructional designers, academicians, administrators, and researchers.
Author: Darinskaia, Larisa Alexandrovna
Publisher: IGI Global
ISBN: 1522578420
Category : Education
Languages : en
Pages : 322
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Book Description
Despite the modernization of the educational process both in colleges and universities, the main way of transferring information from teacher to learner remains their personal contact in classrooms and educational literature. One of the effective ways to optimize teaching and learning is the technological approach to the organization of the educational process. Modern Technologies for Teaching and Learning in Socio-Humanitarian Disciplines aims to systematize technologies for teaching social and humanitarian disciplines and discuss educational technologies that the modern teacher can and should possess including tools for person-oriented learning and for setting and achieving learning goals. The content within this publication examines interactive technologies, social educators, and visual storytelling and is designed for educators, researchers, academicians, administrators, and students.
Author: Winter, Kim K.
Publisher: IGI Global
ISBN: 1522583548
Category : Education
Languages : en
Pages : 317
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Book Description
Performance-based assessments can provide an adequate and more direct evaluation of teaching ability. As performance-based assessments become more prevalent in institutions across the United States, there is an opportunity to begin more closely analyzing the impact of standardized performance assessments and the relationship to variables such as success entering the workforce, program re-visioning for participating institutions, and the perceptions and efficacy of teacher candidates themselves. Performance-Based Assessment in 21st Century Teacher Education is a collection of innovative research that explores meaningful and engaging performance-based assessments and its applications and addresses larger issues of assessment including the importance of a balanced approach of assessing knowledge and skills. The book also offers tangible structures for making strong connections between theory and practice and offers advice on how these assessments are utilized as data sources related to preservice teacher performance. While highlighting topics including faculty engagement, online programs, and curriculum mapping, this book is ideally designed for educators, administrators, principals, school boards, professionals, researchers, faculty, and students.
