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Author: William R. Dillon
Publisher: McGraw-Hill/Irwin
ISBN: 9780256105179
Category : Lærebøger
Languages : en
Pages : 792
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Book Description
Author: William R. Dillon
Publisher: McGraw-Hill/Irwin
ISBN: 9780256105179
Category : Lærebøger
Languages : en
Pages : 792
Get Book Here
Book Description
Author: William R. Dillon
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 674
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Book Description
Author: William R. Dillon
Publisher:
ISBN: 9780071141550
Category :
Languages : en
Pages : 848
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Book Description
Author: Mandava
Publisher: Irwin Professional Publishing
ISBN: 9780256122398
Category :
Languages : en
Pages :
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Book Description
Author: John A. Dawson
Publisher: Routledge
ISBN: 1317647297
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Author: Joseph F. Hair
Publisher: Irwin/McGraw-Hill
ISBN: 9780072467574
Category : Business & Economics
Languages : en
Pages : 750
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Book Description
Author: William Winston
Publisher: Routledge
ISBN: 1136590331
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
Author: David Mercer
Publisher: SAGE
ISBN: 9780761958765
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b
Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Jerry Olson
Publisher: McGraw-Hill/Irwin
ISBN: 9780256189926
Category :
Languages : en
Pages :
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Book Description
