Author: Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 438
Book Description
Author: Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 438
Book Description
Marketing cinematográfico
Author: Elena NeiraPublisher: Editorial UOC
ISBN: 8491160477
Category : Business & Economics
Languages : en
Pages : 111
Book Description
Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.
Business
Author: Ricky W. GriffinPublisher: Pearson Educación
ISBN: 9789702605973
Category : Business & Economics
Languages : en
Pages : 722
Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Marketing
Author: Gary ArmstrongPublisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
The Business of Professional Sports
Author: Paul D. StaudoharPublisher: University of Illinois Press
ISBN: 9780252061615
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Beyond the highly publicized heroics and foibles of players and teams, when the grandstands are empty and the scoreboards dark, there is a world of sport about which little is known by even the most ardent fan. It is the business world of sport; it is characterized by a thirst for power and money, and its players are just as active as those on the professional teams they oversee. In this collection, some of the best scholars in the field use examples from baseball, football, basketball, and hockey to illuminate the significant economic, legal, social, and historic aspects of the business of professional sports. Contributors: Dennis A. Ahlburg, Rob B. Beamish, Joan M. Chandler, James B. Dworkin, Lawrence M. Kahn, Charles P. Korr, John J. MacAloon, David Mills, Roger G. Noll, Steven A. Reiss, Gary R. Roberts, Stephen F. Ross, Peter D. Sherer, Leigh Steinberg, and David G. Voigt,
Managing Knowledge for Sustained Competitive Advantage
Author: Susan E. JacksonPublisher: John Wiley & Sons
ISBN: 0787971308
Category : Business & Economics
Languages : en
Pages : 480
Book Description
This eighteenth volume in the Jossey-Bass Organizational Frontiers Series provides an in-depth examination of how I/O psychologists can help find, recruit, and manage knowledge. The authors explain the nature of different types of knowledge, how knowledge-based competition is affecting organizations, and how these ideas relate to innovation and learning in organizations. They describe the strategies and organizational structures and designs that facilitate the acquisition and development of knowledge. And they discuss how continuous knowledge acquisition and innovation is promoted among individuals and teams and how to foster the creation of new knowledge. In addition, they explain how to assess the climate and culture for organizational learning, measure and monitor knowledge resources at the organizational level, and more.
How Humans Judge Machines
Author: Cesar A. HidalgoPublisher: MIT Press
ISBN: 026236252X
Category : Computers
Languages : en
Pages : 257
Book Description
How people judge humans and machines differently, in scenarios involving natural disasters, labor displacement, policing, privacy, algorithmic bias, and more. How would you feel about losing your job to a machine? How about a tsunami alert system that fails? Would you react differently to acts of discrimination depending on whether they were carried out by a machine or by a human? What about public surveillance? How Humans Judge Machines compares people's reactions to actions performed by humans and machines. Using data collected in dozens of experiments, this book reveals the biases that permeate human-machine interactions. Are there conditions in which we judge machines unfairly? Is our judgment of machines affected by the moral dimensions of a scenario? Is our judgment of machine correlated with demographic factors such as education or gender? César Hidalgo and colleagues use hard science to take on these pressing technological questions. Using randomized experiments, they create revealing counterfactuals and build statistical models to explain how people judge artificial intelligence and whether they do it fairly. Through original research, How Humans Judge Machines bring us one step closer tounderstanding the ethical consequences of AI.
Management Information Systems
Author: Kenneth C. LaudonPublisher: Pearson Educación
ISBN: 9789702605287
Category : Business & Economics
Languages : en
Pages : 618
Book Description
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Relaciones públicas y organización de eventos de marketing
Author: CÓRDOBA JARILLO, Mª DEL CARMENPublisher: Ediciones Paraninfo, S.A.
ISBN: 842834454X
Category : Business & Economics
Languages : es
Pages : 202
Book Description
En la actualidad, los profesionales de las relaciones públicas desarrollan su trabajo en diversas actividades interconectadas para conseguir alcanzar sus objetivos. Este libro desarrolla los contenidos del módulo profesional de Relaciones Públicas y Organización de Eventos de Marketing, del Ciclo Formativo de grado superior en Marketing y Publicidad, de la familia profesional de Comercio y Marketing. Relaciones públicas y organización de eventos de marketing está dividido en 6 unidades que desarrollan temas como la comunicación, las relaciones públicas, los distintos tipos de eventos, las negociaciones con los proveedores, la selección de ofertas, la coordinación en el desarrollo de los eventos, los actos protocolarios, el código de ética y deontología profesional, y el control y la evaluación de todo lo desarrollado en un evento. En las unidades se aborda la utilización de aplicaciones informáticas que ayudan a la gestión, el seguimiento y el control de todo lo relacionado con los contenidos incluidos. Un/a relaciones públicas se especializa en diferentes actividades, como son crear y preservar las relaciones institucionales; diseñar, gestionar y realizar eventos; desarrollar estrategias y campañas de comunicación, y relacionarse con los medios de comunicación. Se trata de un manual actual, completo y de gran utilidad. Cuenta con numerosas curiosidades, fotografías reales, casos prácticos (resueltos y propuestos) y ejercicios, de modo que el aprendizaje se adquiere de manera práctica. La autora, María del Carmen Córdoba Jarillo, licenciada en Administración de Empresas por la Universidad de Castilla-La Mancha y Máster en Prevención de Riesgos Laborales, la Excelencia, el Medio Ambiente y la Responsabilidad Corporativa cursado en la Universidad Camilo José Cela, cuenta con más de 13 años de trayectoria profesional como docente. Es profesora titular de Ciclos Formativos de grado superior y de grado medio en la familia de Comercio y Marketing.
Sport Entrepreneurship and Innovation
Author: Vanessa RattenPublisher: Taylor & Francis
ISBN: 1315393379
Category : Business & Economics
Languages : en
Pages : 285
Book Description
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
