Marketing Problem Solver PDF Download
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Author: Cochrane Chase
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
Author: Ian Atkinson
Publisher: Pearson UK
ISBN: 1292016213
Category : Self-Help
Languages : en
Pages : 176
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Book Description
Problem solving tools to solve any business challenge. Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Charles Conn
Publisher: John Wiley & Sons
ISBN: 1119553032
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Complex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the list of essential skills for career progression in the modern world. But how problem solving is taught in our schools, universities, businesses and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything you’ll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after bulletproof problem solver who can tackle challenges that others balk at. The problem-solving technique outlined in this book is based on a highly visual, logic-tree method that can be applied to everything from everyday decisions to strategic issues in business to global social challenges. The authors, with decades of experience at McKinsey and Company, provide 30 detailed, real-world examples, so you can see exactly how the technique works in action. With this bulletproof approach to defining, unpacking, understanding, and ultimately solving problems, you’ll have a personal superpower for developing compelling solutions in your workplace. Discover the time-tested 7-step technique to problem solving that top consulting professionals employ Learn how a simple visual system can help you break down and understand the component parts of even the most complex problems Build team brainstorming techniques that fight cognitive bias, streamline workplanning, and speed solutions Know when and how to employ modern analytic tools and techniques from machine learning to game theory Learn how to structure and communicate your findings to convince audiences and compel action The secrets revealed in Bulletproof Problem Solving will transform the way you approach problems and take you to the next level of business and personal success.
Author: Haje Jan Kamps
Publisher: Apress
ISBN: 9781484260647
Category : Business & Economics
Languages : en
Pages : 103
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Book Description
You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Author: William A. Cohen
Publisher: John Wiley & Sons
ISBN: 047176356X
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
A new, revised edition of the classic guide forentrepreneurs For more than a decade, The Entrepreneur and SmallBusiness Problem Solver has been the go-to resource forbudding entrepreneurs and small business owners alike. Now in itsThird Edition, this classic has been revised and updated to meetthe needs of the modern reader in today's fast-paced businessenvironment. Covering everything from getting a start-up loan tointroducing a new product, this comprehensive guide shows you howto deal with the common problems every small business faces-withouthiring expensive outside help. This handy guide is packed with the kind of essential,down-to-earth advice everyone running a small businessneeds-whether you need help with your business plan or collecting asmall debt. This new Third Edition features new information on taxlaw changes, technological advances, and changes in governmentservices, and includes an entirely new chapter on Internetmarketing and e-commerce. Focused on practicality, the book alsofeatures downloadable, chapter-ending worksheets that will help youretain what you learned and implement it correctly. A truly uniquesource for sound business guidance, The Entrepreneur andSmall Business Problem Solver, Third Edition is aninvaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics andmore: How and where to find start-up capital Insuring your business Extending credit and collecting debts Financial record-keeping Carrying out marketing research Pricing products and services Marketing and advertising your business Doing business and marketing online Recruiting and managing employees Protecting your business and avoiding rip-offs
Author: Nat Greene
Publisher: Berrett-Koehler Publishers
ISBN: 1626569878
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Illustrated with examples ranging from everyday issues to serious problems, this book will help you understand the behaviors that great problem-solvers use to tackle the hardest problems with skill and panache, regardless of the industry or nature of the problem. --
Author: Ian Atkinson
Publisher: Pearson UK
ISBN: 1292016205
Category : Self-Help
Languages : en
Pages : 179
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Book Description
Author: Mihnea Moldoveanu
Publisher: Stanford University Press
ISBN: 0804795797
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
Familiar modes of problem solving may be efficient, but they often prevent us from discovering innovative solutions to more complex problems. To create meaningful change, we must train ourselves to discover previously unseen variables in day-to-day challenges. The Design of Insight is intended to be a personal problem-solving platform for decision makers and advisors who seek answers to critical business questions. It introduces an approach that uses multiple "problem-solving languages" to systematically expand our understanding of problem framing and high quality problem solving. Useful as a critical thinking approach or a think-out-loud document for strategic teams, this brief is a resource for enriching and implementing thoughtful management practices.
Author: James Desena
Publisher: McGraw Hill Professional
ISBN: 0071436200
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Reveals the secrets behind the phenomenal success of today's top sales professionals In The 10 Immutable Laws of Power Selling, leading sales consultant and trainer James DeSena reveals the secret behind the uncanny success of an elite group of sales professionals who consistently break all records, in every selling environment. DeSena shows how the most exceptional performers in the sales arena are those who act like leaders--they take the lead in meeting new challenges, and they adapt to those challenges with innovative solutions and added value for grateful customers. With the help of stories from American Express, Honeywell, The Gap, and other top companies, DeSena teaches readers: The 10 key imperatives for becoming an exceptional performer in today's selling environment How to apply the principles of leadership to win and keep loyal customers, make more sales, and earn higher commissions-- even in a recession How to identify clients' needs and create solutions to fit those needs How to build strong relationships with customers and manage those relationships for long-term success
Author: Steve Goldhaber
Publisher:
ISBN: 9781079683240
Category :
Languages : en
Pages : 274
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Book Description
Why did I write this book? Surely there are several books about B2B content marketing. This book is different, however, because it doesn't jump right into the "how" of content marketing. Instead, it starts with how to understand the core business problems content marketing can solve. Why is this important? Many people fail because they start with tactics.For the most impact from content marketing, you must start by defining the problem. I'll help you define the problem and understand where content marketing can add the most value. By taking this approach, you won't find yourself wasting time responding to one- off tactical requests that aren't valuable to your company.The second reason I wrote this book is because creating content is hard. On the surface, it seems simple. You just need a writer and a designer, right? That's just one part, albeit an important part, and even that part can be challenging without the right approach. But content marketing is about much more than creating content. You need to understand the challenges facing your audience as well as how to distribute, measure, and optimize the content. This book will help you understand how to do it right.I've been in marketing for more than twenty years. I've seen companies' content marketing, and not coincidentally the companies themselves, fail. When they fail, it's not pretty--employees, owners, and vendors struggle and experience a lot of stress. I've been there, so think of me as someone who knows what you could be facing. I've also seen companies do amazing things and flourish impressively while using content marketing. That's when it's really exciting! When done right, content marketing is incredibly powerful.After reading the book, you will be able to answer questions like:· What are six effective techniques for discovering the real problem I'm facing?· How can I avoid the five common barriers to solving problems?· What are the five different visions for a content marketing program?· What are the six core business problems, and how do I solve them?· Once my marketing campaign has been created, how can I measure its effectiveness?· What are the different ways to plan and execute different types of content?For this book, I've interviewed dozens of marketing experts, ranging from CMOs of Fortune 500 companies to owners of technology startups to longtime content marketing professionals. I'm excited to share their wisdom, along with what I've learned during my career, and to help you advance your own career.Content marketing can seem too scary and overwhelming to tackle. But the right knowledge, which I've aimed to provide here, is a powerful tool. "What's Your Problem?" provides concrete strategies for pushing your problem solving skills into high gear. The book guides you through every step of the problem solving process, giving you the skills you need to address the big picture with a detailed plan of action.No matter the size or difficulty of your problem, "What's Your Problem?" contains the wisdom you need to effectively tackle it. Pulling from psychological research, historical examples, and personal experience, "What's Your Problem?" provides you with the strategies you need to be a successful problem solver. These problem solving skills will help your company, save you time, and help you become the effective leader you know you can be.If you are interested in enhancing your problem solving skills and becoming a better marketer, then "What's Your Problem?" is for you.
Author: Arnaud Chevallier
Publisher: Oxford University Press
ISBN: 0190463929
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
Whether you are a student or a working professional, you can benefit from being better at solving the complex problems that come up in your life. Strategic Thinking in Complex Problem Solving provides a general framework and the necessary tools to help you do so. Based on his groundbreaking course at Rice University, engineer and former strategy consultant Arnaud Chevallier provides practical ways to develop problem solving skills, such as investigating complex questions with issue maps, using logic to promote creativity, leveraging analogical thinking to approach unfamiliar problems, and managing diverse groups to foster innovation. This book breaks down the resolution process into four steps: 1) frame the problem (identifying what needs to be done), 2) diagnose it (identifying why there is a problem, or why it hasn't been solved yet), 3) identify and select potential solutions (identifying how to solve the problem), and 4) implement and monitor the solution (resolving the problem, the 'do'). For each of these four steps - the what, why, how, and do - this book explains techniques that promotes success and demonstrates how to apply them on a case study and in additional examples. The featured case study guides you through the resolution process, illustrates how these concepts apply, and creates a concrete image to facilitate recollection. Strategic Thinking in Complex Problem Solving is a tool kit that integrates knowledge based on both theoretical and empirical evidence from many disciplines, and explains it in accessible terms. As the book guides you through the various stages of solving complex problems, it also provides useful templates so that you can easily apply these approaches to your own personal projects. With this book, you don't just learn about problem solving, but how to actually do it.
