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Author:
Publisher: Harvard Business Review Press
ISBN: 142212892X
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: Grasp and navigate the basic elements of a marketing strategy and plan Understand your markets Plan effective marketing programs, advertising campaigns, and sales promotions
Author:
Publisher: Harvard Business Review Press
ISBN: 142212892X
Category : Business & Economics
Languages : en
Pages : 162
Get Book Here
Book Description
Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: Grasp and navigate the basic elements of a marketing strategy and plan Understand your markets Plan effective marketing programs, advertising campaigns, and sales promotions
Author: Brian Scott Sockin
Publisher: Hachette UK
ISBN: 0446566128
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.
Author: Rebecca Lieb
Publisher: Que Publishing
ISBN: 0789748371
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Author: Michael A. Kamins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: Chris Do
Publisher:
ISBN: 9780578657165
Category :
Languages : en
Pages : 175
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Book Description
Author: Karl Sakas
Publisher:
ISBN: 9781537639352
Category :
Languages : en
Pages : 66
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Book Description
Managing people is tough, but it doesn't have to be so hard! Leading and managing comes more easily to some than others, but anyone can improve-agency leaders are made, not born.In this book, you'll learn concrete tips to make your work easier when you lead marketing and creative teams.
Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284455
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
Author: Bernice Kanner
Publisher: McGraw Hill Professional
ISBN: 0071457178
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
Author: Robert Simmons
Publisher:
ISBN: 1583949089
Category : Nature
Languages : en
Pages : 593
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Book Description
Published in association with North Atlantic Books, Berkeley, California.
Author: Tisha Tejaya
Publisher: Tisha Tejaya
ISBN: 0645051853
Category : Art
Languages : en
Pages : 262
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Book Description
Filled to the brim with stories that are uniquely Darwin, this guide to tropical produce features over 100 illustrations, recipes, folklore and anecdotes from South East Asian migrants and former refugees who have found a home in Australia's Northern Territory.
