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Author: Thomas V. Bonoma
Publisher: Harvard Business Review Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Author: Thomas V. Bonoma
Publisher: Harvard Business Review Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 1118883438
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Author: Dean Spitzer
Publisher: AMACOM
ISBN: 0814430090
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Performance improvement thought leader Dean Spitzer explains why performance measurement should be less about calculations and analysis and more about the crucial social factors that determine how well the measurements get used. Transforming Performance Measurement presents a breakthrough approach that will not only significantly reduce those dysfunctions, but also promote alignment with business strategy, maximize cross-enterprise integration, and help everyone to work collaboratively to drive value throughout your organization. Spitzer’s "socialization of measurement" process focuses on learning and improvement from measurement, and on the importance of asking such questions as: How well do our measures reflect our business model? How successfully are they driving our strategy? What should we be measuring and not measuring? Are the right people having the right measurement discussions? Performance measurement is a dynamic process that calls for an awareness of the balance necessary between seemingly disparate ideas: the technical and the social aspects of performance measurement. This book gives you assessment tools to gauge where you are now and a roadmap for moving, with little or no disruption, to a more "transformational" and mature measurement system. The book also provides 34 TMAPs, Transformational Measurement Action Plans, which suggest both well-accepted and "emergent" measures (in areas such as marketing, human resources, customer service, knowledge management, productivity, information technology, research and development, costing, and more) that you can use right away. Transforming Performance Measurement tells you not only what to measure, but how to do it -- and in what context -- to make a truly transformational difference in your enterprise.
Author: V. Kumar
Publisher: Emerald Group Publishing
ISBN: 1838675655
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Author: Flora Kokkinaki
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 44
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Book Description
Author: Lorena Martin
Publisher: FT Press
ISBN: 0134193881
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
A PRACTICAL, REAL-WORLD GUIDE TO ANALYTICS FOR THE 5 MAJOR SPORTS: FOOTBALL, BASKETBALL, BASEBALL, SOCCER, AND TENNIS GAIN A COMPETITIVE EDGE! This is the first real-world guide to building and using analytical models for measuring and assessing performance in the five major sports: football, basketball, baseball, soccer, and tennis. Unlike books that focus strictly on theory, this book brings together sports measurement and statistical analyses, demonstrating how to examine differences across sports as well as between player positions. This book will provide you with the tools for cutting-edge approaches you can extend to the sport of your choice. Expert Northwestern University data scientist, UC San Diego researcher, and competitive athlete, Lorena Martin shows how to use measures and apply statistical models to evaluate players, reduce injuries, and improve sports performance. You’ll learn how to leverage a deep understanding of each sport’s principles, rules, attributes, measures, and performance outcomes. Sports Performance Measurement and Analytics will be an indispensable resource for anyone who wants to bring analytical rigor to athletic competition: students, professors, analysts, fans, physiologists, coaches, managers, and sports executives alike. All data sets, extensive code, and additional examples are available for download at http://www.ftpress.com/martin/ What are the qualities a person must have to become a world-class athlete? This question and many more can be answered through research, measurement, statistics, and analytics. This book gives athletes, trainers, coaches, and managers a better understanding of measurement and analytics as they relate to sports performance. To develop accurate measures, we need to know what we want to measure and why. There is great power in accurate measures and statistics. Research findings can show us how to prevent injuries, evaluate strengths and weaknesses, improve team cohesion, and optimize sports performance. This book serves many readers. People involved with sports will gain an appreciation for performance measures and analytics. People involved with analytics will gain new insights into quantified values representing physical, physiological, and psychological components of sports performance. And students eager to learn about sports analytics will have a practical introduction to the field. This is a thorough introduction to performance measurement and analytics for five of the world’s leading sports. The only book of its kind, it offers a complete overview of the most important concepts, rules, measurements, and statistics for each sport, while demonstrating applications of real-world analytics. You’ll find practical, state-of-the-art guidance on predicting future outcomes, evaluating an athlete’s market value, and more.
Author: Andy Neely
Publisher: Cambridge University Press
ISBN: 9780521803427
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
A multidisciplinary book on performance measurement that will appeal to students, researchers and managers.
Author: Tim Ambler
Publisher: Addison Wesley Longman
ISBN: 9780273642480
Category : Corporate profits
Languages : en
Pages : 0
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Book Description
This is a marketing book unlike any other marketing book. It is really written for financial officers. In fact, at one point, author Tim Ambler actually recommends turning responsibility for marketing metrics over to the finance department. That emphasis on a hard-nosed, bottom line orientation is novel and refreshing. Ambler recognizes that one of the biggest problems marketers inflict on themselves is their failure to establish and demonstrate that money spent on marketing really does matter to the financial performance of a business. With comprehensive attention to detail, he is careful to present most of the current thinking on how to measure the value of investments in marketing. Unfortunately, his style is dense, so much of what he says may take non-experts several readings to clarify. getAbstract.com is grateful that his helpful executive summary goes some way toward mitigating this problem and highly recommends his comprehensive and informative material - however, an editor as ruthless as a CFO might benefit the book's own bottom line.
Author: James Lenskold
Publisher: McGraw Hill Professional
ISBN: 0071436103
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
Author: Per Lind
Publisher: Routledge
ISBN: 113504497X
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
The idea of using models to inform business practice seems appealing, as it suggests the abstraction and control of a large, complex subject by means of a smaller, easily manipulated mechanism. In reality, however, many models prove inadequate when translated into business methods. Monitoring Business Performance – Models, Methods and Tools elucidates how the assumptions and perceptions that guide performance assessment are often based on models that are poor interpretations and descriptions of reality. In this book, the author scrutinizes the models underlying a number of well-known business methods and tools, and sheds light on the assumptions and subjective perceptions that undermine their effectiveness. In doing so, he offers a unique criticism of accepting business models without questioning their relevance and applicability, and highlights the need to treat models as hypotheses, rather than as certainties.
