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Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: R. Andrew Chesnut
Publisher: Oxford University Press
ISBN: 0190289856
Category : Religion
Languages : en
Pages : 200
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Book Description
For over four centuries the Catholic Church enjoyed a religious monopoly in Latin America in which potential rivals were repressed or outlawed. Latin Americans were born Catholic and the only real choice they had was whether to actively practice the faith. Taking advantage of the legal disestablishment of the Catholic Church between the late 1800s and the early 1900s, Pentecostals almost single-handedly built a new pluralist religious economy. By the 1950s, many Latin Americans were free to choose from among the hundreds of available religious "products," a dizzying array of religious options that range from the African-Brazilian religion of Umbanda to the New Age group known as the Vegetable Union. R. Andrew Chesnut shows how the development of religious pluralism over the past half-century has radically transformed the "spiritual economy" of Latin America. In order to thrive in this new religious economy, says Chesnut, Latin American spiritual "firms" must develop an attractive product and know how to market it to popular consumers. Three religious groups, he demonstrates, have proven to be the most skilled competitors in the new unregulated religious economy. Protestant Pentecostalism, the Catholic Charismatic Renewal, and African diaspora religions such as Brazilian Candomble and Haitian Vodou have emerged as the most profitable religious producers. Chesnut explores the general effects of a free market, such as introduction of consumer taste and product specialization, and shows how they have played out in the Latin American context. He notes, for example, that women make up the majority of the religious consumer market, and explores how the three groups have developed to satisfy women's tastes and preferences. Moving beyond the Pentecostal boom and the rise and fall of liberation theology, Chesnut provides a fascinating portrait of the Latin American religious landscape.
Author: Robert A. Giacalone
Publisher: M.E. Sharpe
ISBN: 9780765608444
Category : Business & Economics
Languages : en
Pages : 582
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Book Description
A comprehensive, research-based, interdisciplinary, and action-oriented approach to spirituality in organizational life. It defines workplace spirituality as all aspects of the workplace that promote individual feelings of satisfaction through a sense of connection to a larger force.
Author: Mara Einstein
Publisher: Taylor & Francis
ISBN: 1003837719
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society? Social and technological changes rapidly and continuously reframe religious and marketing landscapes. Crossfit is a “cult.” Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection, which engages themes related to capitalist narratives, issues related to gender and race, and the intersection of religion, politics, and marketing, among other key issues. The innovative contributors examine the phenomenon of selling the sacred, providing a better understanding of how marketing tactics, married with religious content, influence our thinking and everyday lives. These scholars bring to light how political, economic, and ideological agendas infuse the construction and presentation of the “sacred,” via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly, this book offers engaging tools to recognize and unpack what gets sold as “sacred,” what’s at stake, and the consequences. A go-to resource for those working in marketing studies, religious studies, and media studies, Selling the Sacred is also a must-read for religious and marketing professionals.
Author: Uta Ihrke-Buchroth
Publisher: LIT Verlag Münster
ISBN: 3643905564
Category : History
Languages : en
Pages : 230
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Book Description
This book investigates the religious and social background of members of neo-pentecostal mega-churches in Lima, Peru. From a sociological perspective, it examines the social factors of religious mobility of neo-pentecostals to and between these churches. The book's findings address the question of whether religious mobility of neo-pentecostals serves as a springboard for upward social mobility. (Series: Beitrage zur Missionswissenschaft und Interkulturellen Theologie - Vol. 31) [Subject: Sociology, Religious Studies, Christianity, Pentecostalism, Latin America Studies]
Author: Jean-Claude Usunier
Publisher: Routledge
ISBN: 1317067088
Category : Religion
Languages : en
Pages : 287
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Book Description
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Author: Joe Vitale
Publisher:
ISBN: 9781403347084
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
By reading and applying the simple principles in this book, How To Marry Up, which are all based on the Word of God, you will not only learn how to prepare for a successful and glorious marriage, but you will also learn how to prepare and teach generations to come! You can be happy and live together forever! Powerful, thought provoking, and life changing!
Author: Joanna Crossman
Publisher: Springer Nature
ISBN: 3031590201
Category :
Languages : en
Pages : 271
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Book Description
Author: Samuel D. Rima
Publisher: CRC Press
ISBN: 131705122X
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Presenting a thorough, comprehensive theory of spiritual capital based on solid academic research, 'Spiritual Capital' serves to reinforce and amplify the notion of a moral economic core that is beginning to feature in contemporary economic arguments. In this rare major work wholly dedicated to the subject of spiritual capital, Sam Rima explains the desperate need for revolutionary and transformational thinking in the area of economic policy and practice and makes the case for a new moral foundation to business and economics that directly addresses today's financial and business crisis. Writing in an accessible style, and drawing on examples from several continents, Rima explains spiritual capital theory in terms of the resources needed for its creation, how it is formed, how it can be invested and what the return on investment can be. The book provides practical tools for measuring a personal or organizational store of spiritual capital, along with clear guidelines on how to engage in spiritual capital formation. These will benefit business leaders interested in developing viable and sustainable enterprises capable of avoiding the disconnection between economic policy and social reality. There are also recommendations here for policy makers regarding the macro application of spiritual capital theory. This important contribution to Gower's Transformation and Innovation Series will appeal to business leaders and policy makers, academicians and students in the fields of sociology, theology, and economics, and anyone interested in social and economic justice issues, social innovation, and corporate social responsibility.
Author: Jianlin Chen
Publisher: Cambridge University Press
ISBN: 1316762009
Category : Law
Languages : en
Pages : 249
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Book Description
With comparative case studies from China, Taiwan and Hong Kong, Jianlin Chen's new work offers a fresh, descriptive and normative perspective on law and religion. This presentation of the original law and religious market theory employs an interdisciplinary approach that sheds light on this subject for scholars in legal and sociological disciplines. It sets out the precise nature of religious competition envisaged by the current legal regimes in the three jurisdictions and analyses how certain restrictions on religious practices may facilitate normatively desirable market dynamics. This updated and invaluable resource provides a new and insightful investigation into this fascinating area of law and religion in Greater China today.
