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Author: Dr. Aarti T More
Publisher: JEC PUBLICATION
ISBN: 9358506318
Category : Juvenile Fiction
Languages : en
Pages : 162
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Book Description
Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs)" : A Comprehensive Guide to Marketing Alcoholic Beverages.' This illuminating book provides a deep dive into the intricacies of promoting wines, beers, spirits, and liquors in a dynamic and competitive market. From branding to digital campaigns, discover the innovative tactics that shape the success stories of renowned beverage brands. Whether you're a seasoned marketer seeking fresh insights or a curious enthusiast exploring the business behind the bottle, this book offers a spirited exploration of the marketing landscape, blending industry expertise with captivating narratives.
Author: Dr. Aarti T More
Publisher: JEC PUBLICATION
ISBN: 9358506318
Category : Juvenile Fiction
Languages : en
Pages : 162
Get Book Here
Book Description
Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs)" : A Comprehensive Guide to Marketing Alcoholic Beverages.' This illuminating book provides a deep dive into the intricacies of promoting wines, beers, spirits, and liquors in a dynamic and competitive market. From branding to digital campaigns, discover the innovative tactics that shape the success stories of renowned beverage brands. Whether you're a seasoned marketer seeking fresh insights or a curious enthusiast exploring the business behind the bottle, this book offers a spirited exploration of the marketing landscape, blending industry expertise with captivating narratives.
Author: World Health Organization
Publisher:
ISBN: 9789241599931
Category : Health & Fitness
Languages : en
Pages : 38
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Book Description
Every year, the harmful use of alcohol kills 2.5 million people, including 320,000 young people between 15 and 29 years of age. It is the eighth leading risk factor for deaths globally, and harmful use of alcohol was responsible for almost 4% of all deaths in the world, according to the estimates for 2004. In addition to the resolution, a global strategy developed by WHO in close collaboration with Member States provides a portfolio of policy options and interventions for implementation at the national level with the goal to reduce the harmful use of alcohol worldwide. Ten recommended target areas for policy options include health services' responses, community action, pricing policies and reducing the public health impact of illicit alcohol and informally produced alcohol. WHO was also requested to support countries in implementing the strategy and monitor progress at global, regional and national levels.
Author: Thomas F. Babor
Publisher: Oxford University Press
ISBN: 0199551146
Category : Law
Languages : en
Pages : 377
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Book Description
From a public health perspective, alcohol is a major contributor to morbidity and mortality, and impacts on many aspects of social life. This text describes advances in alcohol research with direct relevance to the development of effective policies at local, national and international level.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309089352
Category : Medical
Languages : en
Pages : 761
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Book Description
Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309031494
Category : Social Science
Languages : en
Pages : 478
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Book Description
Author:
Publisher:
ISBN:
Category : Alcoholic beverages
Languages : en
Pages : 20
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Book Description
Author: Graham Stewart
Publisher: Elsevier
ISBN: 0124046037
Category : Science
Languages : en
Pages : 444
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Book Description
Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. - Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner - Includes a chapter on marketing and selling whisky - Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.
Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 1614488320
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Author: United States. Bureau of Alcohol, Tobacco, and Firearms
Publisher:
ISBN:
Category : Alcoholic beverages
Languages : en
Pages : 16
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Book Description
Author: Victor R Preedy
Publisher: Academic Press
ISBN: 0080920497
Category : Technology & Engineering
Languages : en
Pages : 1128
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Book Description
Beer in Health and Disease Prevention is the single comprehensive volume needed to understand beer and beer-related science. Presenting both the concerns and problems of beer consumption as well as the emerging evidence of benefit, this book offers a balanced view of today's findings and the potential of tomorrow's research. Just as wine in moderation has been proposed to promote health, research is showing that beer – and the ingredients in beer – can have similar impact on improving health, and in some instances preventing disease. This book addresses the impact of beer and beer ingredients on cancers, cardiovascular disease, anti-oxidant benefits, and other health related concerns. It offers a holistic view from beer brewing to the isolation of beer-related compounds. It contains self-contained chapters written by subject matter experts. This book is recommended for scientists and researchers from a variety of fields and industries from beer production to health-care professionals. - Winner of the 2009 Best Drinks and Health Book in the World - Gourmand World Cookbook Awards - The most comprehensive coverage of the broad range of topics related to the role of beer and beer ingredients in health - Addresses the impact of beer and beer ingredients on cancers, cardiovascular disease, anti-oxidant benefits, and other health related concerns - Presents a holistic view from beer brewing to the isolation of beer-related compounds - Appropriate for scientists and researchers from a variety of fields and industries from beer production to health-care professionals - Consistent organization of each chapter provides easy-access to key points and summaries - Self-contained chapters written by subject matter experts
