Marketing Manipulation: A Consumer's Survival Manual PDF Download
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Author: Michael Kamins
Publisher: World Scientific
ISBN: 9813234725
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Author: Michael Kamins
Publisher: World Scientific
ISBN: 9813234725
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Author: Michael A. Kamins
Publisher: Wspc/Now
ISBN: 9789813234703
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you ) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Author: Jar Tiautrakul
Publisher: GRIN Verlag
ISBN: 3668977453
Category : Business & Economics
Languages : en
Pages : 16
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Book Description
Essay from the year 2019 in the subject Business economics - Miscellaneous, grade: A, Atlantic International University, language: English, abstract: A desire to purchase goods and services is fostered by marketers. Marketers can incorporate manipulation tactics into their efforts to create mass product appeal, effectively controlling consumer behavior. This practice, however, is not permitted as per the American Marketing Association’s Statement of Ethics. This ethics statement incorporates the principles of maleficence and honesty as core components of ethical norms and values, respectively. These ethical principles are congruent with the technological capabilities that serve as the foundation of the digital era, as the digital era results in increased transparency. This transparency ultimately leads some corporations to adjust their marketing approaches, which others may or may not implement different forms of consumer manipulation.
Author: Martin Lindstrom
Publisher: Kogan Page Publishers
ISBN: 0749465255
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Author: Miss Chloe Thomas
Publisher:
ISBN: 9780992661243
Category :
Languages : en
Pages : 252
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Book Description
From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloe Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Manipulation: Why it's essential to embrace manipulation in marketing Why unethical manipulation will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy! Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers Additional resources included in Customer Manipulation to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Manipulation workbook A checklist for each Stage of the model "
Author: Ryan Mace
Publisher: Ryan Mace
ISBN:
Category : Self-Help
Languages : en
Pages : 281
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Book Description
What if all the things you wanted in life could actually be yours? It sounds too good to be true, but you can get what you want in life. How easily we are misled by others is a major hurdle to realizing our maximum potential. This book shows you how to put yourself first and live your ideal life. How? Through Dark Psychology. Are you constantly burdened by others controlling you? Do you feel you are being forced to do things or be versions of yourself you don't like? Or, have you wanted to go out with someone and wondered, "I have no idea how to talk to her!" We are taught to be afraid of things we do not understand. Most of us feel that if everyone else says it is terrible, it must be so. But dark psychology is not bad. It is your roadmap to success. So many of us even believe that some organizations are terrible because they dabble in dark psychology. When you learn the truths, you'll know that all of us can wield the powers therein. Not just the Freemasons. Of course, we'll learn all about them in this book too. Plus, this book will equip you with the magicking power to read, understand, and control how others think. In the same breath, you will also learn to defend yourself. Here's just a taste of what is waiting for you inside this book: What is dark psychology, and is there any history to it? An introduction to Freemasonry. Who comprises the mythical dark triad? How do you identify dark triad personalities? What is persuasion, and how is it used the world over? Is hypnotism legitimate? And so much more! As you learn, you will find that dark psychology can put the reigns of your life entirely in your hands. So, what are you waiting for? Click "Buy," and begin the journey into owning your life, one secret persuasive tactic at a time!
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Propaganda
Languages : en
Pages : 174
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Book Description
Author: Michael A. Kamins
Publisher:
ISBN: 9789813234710
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 252
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Book Description
Author: Andrew D. Chapman
Publisher: The Autodidact’s Toolkit
ISBN:
Category : Psychology
Languages : en
Pages : 428
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Book Description
In the shadows of human interaction lies a realm where manipulation, influence, and control reign. Manipulation is a groundbreaking exploration into this often unseen world, revealing the intricate mechanisms and tactics that underpin manipulative behavior. This book offers a deep dive into the complex and sometimes disturbing aspects of human psychology. It's not just a text; it's a mirror reflecting the darker sides of human interactions that we often overlook or fail to recognize. From the subtle manipulations in everyday relationships to the more overt machinations of political and economic scams, this book covers the entire spectrum of dark psychology. Each chapter unfolds another layer of understanding, providing insights into how manipulation operates in various contexts - personal relationships, digital interactions, workplace dynamics, and even global propaganda. The book does not just describe these phenomena; it dissects them, offering an analytical perspective that is both comprehensive and accessible. Manipulation also serves as a guide for resilience and empowerment. It equips the reader with knowledge and strategies to recognize, resist, and protect against manipulative tactics. This is not a handbook for the manipulator but a shield for the manipulated. Whether you're a psychology enthusiast, a professional in the field, or just someone curious about the darker aspects of human behavior, this book is an essential addition to your library. It invites you to embark on a journey of discovery, awareness, and self-empowerment in a world where understanding dark psychology is not just useful but necessary. Prepare to be enlightened, disturbed, and ultimately empowered as you turn the pages of Manipulation. Your perception of influence, control, and human interaction will never be the same.
Author: Wilson Bryan Key
Publisher: Rowman & Littlefield
ISBN: 0819186538
Category : Advertising
Languages : en
Pages : 353
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Book Description
Dr. Key exposes the devious and sophisticated strategies that advertisers use in newspapers, magazines, and television to manipulate and seduce our thoughts and senses. He explores why Americans are the most manipulated people in the world. *Lightning Print On Demand Title
