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Author: Morgen Witzel
Publisher: Routledge
ISBN: 1134361726
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works * how organizations are structured and function * how to understand corporate finance * what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.
Author: Rudani R.B.
Publisher: S. Chand Publishing
ISBN: 8121931681
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Author: Morgen Witzel
Publisher: Routledge
ISBN: 1134361726
Category : Business & Economics
Languages : en
Pages : 282
Get Book Here
Book Description
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works * how organizations are structured and function * how to understand corporate finance * what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.
Author: Karl Moore
Publisher: Routledge
ISBN: 1135225907
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Author: Bhavesh Vanpariya
Publisher: Archers & Elevators Publishing House
ISBN: 938564047X
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Pooja Deshmukh
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 256
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Book Description
In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
Author: Gwyneth Moore
Publisher: A&C Black
ISBN: 2940411875
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Author: Mccarthy E. Jerome
Publisher: McGraw-Hill/Irwin
ISBN: 9780256060485
Category :
Languages : en
Pages :
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Book Description
Author: Dr. Nilesh Rameshchandra Berad
Publisher: Thakur Publication Private Limited
ISBN: 9357550186
Category : Education
Languages : en
Pages : 176
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Book Description
Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author: Brian Sheehan
Publisher: Bloomsbury Publishing
ISBN: 1350034207
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
Author: David A. Aaker
Publisher: Wiley Global Education
ISBN: 1119392217
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
