Author: Charles F. Stanley
Publisher: Thomas Nelson Inc
ISBN: 9781400280315
Category : Religion
Languages : en
Pages : 0
Book Description
Dr. Stanley identifies seven destructive temptations and gives Christians the hope and skills they need to live an abundant and obedient life. He shows readers how to identify, avoid, or defuse landmines of pride, jealousy and envy, insecurity, compromise, unforgiveness, sexual sin, and laziness.
Marketing Landmines
Author: Karen Tibbals
Publisher:
ISBN: 9781733574907
Category :
Languages : en
Pages :
Book Description
What is a marketing landmine? What are Ethical Frames? What are the six Ethical Zones? The answers to these questions provide a groundbreaking new way to use emotional branding to reach your target and increase sales.It has long been accepted that brands should be politically neutral. But with political polarization at an all-time high, everything is changing. The current wisdom is that brands must pick a side or risk irrelevance. Take Nike for example. They chose Colin Kaepernick's side, and the brand gained consumers in its chosen market. These days, brands are being encouraged to choose a side. But this is also a potential minefield. Over the past two decades, the Conservative and Liberal armies have sprinkled the marketing landscape with marketing landmines. If you know how to plot a successful course through these landmines, you can propel your brand forward. If you don't, you can kill it. This explosive book will show you how to use these landmines to your brand's benefit.Drawing on academic research, Karen Tibbals explains how to use a methodology called Ethical Frames to find your way around these potential explosions. You'll learn how people operate in Ethical Zones and how to understand which Ethical Zones influence your customers. This bombshell knowledge gives you the keys to emotionally brand your products or services in the way that works for your particular customer base. Understanding the nuances of the cultural landscape and the emotional factors that comprise it can be the difference between victory and defeat. About the AuthorDrawing on her three-decade career in Strategy and Research, working with more than 20 brands, and launching two billion-dollar brands, Karen Tibbals has been studying political polarization and its relationship to branding for years. Karen has developed tools to diagnose the problem in markets and created the concept of Ethical Frames-a technique for uncovering a way forward for your brand, so you can use that energy to take emotional branding to the next level.
Publisher:
ISBN: 9781733574907
Category :
Languages : en
Pages :
Book Description
What is a marketing landmine? What are Ethical Frames? What are the six Ethical Zones? The answers to these questions provide a groundbreaking new way to use emotional branding to reach your target and increase sales.It has long been accepted that brands should be politically neutral. But with political polarization at an all-time high, everything is changing. The current wisdom is that brands must pick a side or risk irrelevance. Take Nike for example. They chose Colin Kaepernick's side, and the brand gained consumers in its chosen market. These days, brands are being encouraged to choose a side. But this is also a potential minefield. Over the past two decades, the Conservative and Liberal armies have sprinkled the marketing landscape with marketing landmines. If you know how to plot a successful course through these landmines, you can propel your brand forward. If you don't, you can kill it. This explosive book will show you how to use these landmines to your brand's benefit.Drawing on academic research, Karen Tibbals explains how to use a methodology called Ethical Frames to find your way around these potential explosions. You'll learn how people operate in Ethical Zones and how to understand which Ethical Zones influence your customers. This bombshell knowledge gives you the keys to emotionally brand your products or services in the way that works for your particular customer base. Understanding the nuances of the cultural landscape and the emotional factors that comprise it can be the difference between victory and defeat. About the AuthorDrawing on her three-decade career in Strategy and Research, working with more than 20 brands, and launching two billion-dollar brands, Karen Tibbals has been studying political polarization and its relationship to branding for years. Karen has developed tools to diagnose the problem in markets and created the concept of Ethical Frames-a technique for uncovering a way forward for your brand, so you can use that energy to take emotional branding to the next level.
Negotiating Minefields
Author: Leon V. Sigal
Publisher: Routledge
ISBN: 1135447918
Category : Political Science
Languages : en
Pages : 308
Book Description
Against all odds, the International Campaign to Ban Landmines helped to enact a global treaty banning antipersonnel mines in 1997. For that achievement it was awarded the Nobel Peace Prize. In this volume, Leon Sigal shows how a handful of NGOs with almost no mass base got more than 100 countries to outlaw a weapon that their armies had long used. It is a story of intrigue and misperception, of clashing norms and interests, of contentious bureaucratic and domestic politics. It is also a story of effective leadership, of sustained commitment to a cause, of alliances between campaigners and government officials, of a US senator who championed the ban, and of the skilful use of the news media. Despite this monumental effort, the campaign failed to get the United States to sign the treaty. Drawing on extensive internal documents and interviews with US officials and ban campaigners, Sigal tells the story of the in-fighting inside the Clinton administration, in the Pentagon, and within the ban campaign itself that led to this major setback for an otherwise unprecedented, successful global effort. Negotiating Minefields will be of interest to students and scholars of military and strategic studies and politics and international relations.
Publisher: Routledge
ISBN: 1135447918
Category : Political Science
Languages : en
Pages : 308
Book Description
Against all odds, the International Campaign to Ban Landmines helped to enact a global treaty banning antipersonnel mines in 1997. For that achievement it was awarded the Nobel Peace Prize. In this volume, Leon Sigal shows how a handful of NGOs with almost no mass base got more than 100 countries to outlaw a weapon that their armies had long used. It is a story of intrigue and misperception, of clashing norms and interests, of contentious bureaucratic and domestic politics. It is also a story of effective leadership, of sustained commitment to a cause, of alliances between campaigners and government officials, of a US senator who championed the ban, and of the skilful use of the news media. Despite this monumental effort, the campaign failed to get the United States to sign the treaty. Drawing on extensive internal documents and interviews with US officials and ban campaigners, Sigal tells the story of the in-fighting inside the Clinton administration, in the Pentagon, and within the ban campaign itself that led to this major setback for an otherwise unprecedented, successful global effort. Negotiating Minefields will be of interest to students and scholars of military and strategic studies and politics and international relations.
Landmines
Author: Physicians for Human Rights (U.S.)
Publisher: Human Rights Watch
ISBN: 9781564321138
Category : Political Science
Languages : en
Pages : 542
Book Description
10. The future of Landmines
Publisher: Human Rights Watch
ISBN: 9781564321138
Category : Political Science
Languages : en
Pages : 542
Book Description
10. The future of Landmines
The History of Landmines
Author: Mike Croll
Publisher: Leo Cooper Books
ISBN:
Category : History
Languages : en
Pages : 200
Book Description
"While public interest in landmines is recent, their use and that of their non-explosive predecessors has a history which spans 2,500 years. Mike Croll explains the development, employment and reactions to these weapons from the concealed spikes of antiquity to the electronically-fused systems of today." "The History of Landmines takes the reader from ancient Rome to the colonial wars and from the American Civil War to the Gulf War explaining why increasing numbers of these devices have been used and how they have become more sophisticated. The genesis of the present humanitarian crisis is fully described along with the problems of clearing landmines today."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Publisher: Leo Cooper Books
ISBN:
Category : History
Languages : en
Pages : 200
Book Description
"While public interest in landmines is recent, their use and that of their non-explosive predecessors has a history which spans 2,500 years. Mike Croll explains the development, employment and reactions to these weapons from the concealed spikes of antiquity to the electronically-fused systems of today." "The History of Landmines takes the reader from ancient Rome to the colonial wars and from the American Civil War to the Gulf War explaining why increasing numbers of these devices have been used and how they have become more sophisticated. The genesis of the present humanitarian crisis is fully described along with the problems of clearing landmines today."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
The Global Landmine Crisis
Author: United States. Congress. Senate. Committee on Appropriations. Subcommittee on Foreign Operations, Export Financing, and Related Programs
Publisher:
ISBN:
Category : History
Languages : en
Pages : 144
Book Description
Publisher:
ISBN:
Category : History
Languages : en
Pages : 144
Book Description
The Global Landmine Crisis
Author:
Publisher:
ISBN:
Category : Mines (Military explosives)
Languages : en
Pages : 132
Book Description
Publisher:
ISBN:
Category : Mines (Military explosives)
Languages : en
Pages : 132
Book Description
Banning Landmines
Author: Jody Williams
Publisher: Rowman & Littlefield
ISBN: 9780742562417
Category : History
Languages : en
Pages : 352
Book Description
Banning Landmines: Disarmament, Citizen Diplomacy, and Human Security looks at accomplishments and setbacks in the crucial first decade of the 1997 Mine Ban Treaty. The first half of the book considers the implementation of the prohibitions and humanitarian assistance provisions of the treaty, as well as efforts to promote universal acceptance of the treaty among governments and non-state armed groups. The second half of this book considers the impact of the landmine movement on other issues (such as cluster munitions and disability rights), as well as the extent to which it has contributed to the field of human security. Edited by Nobel Peace Laureate Jody Williams and two other long-time leaders of the mine ban movement, Stephen Goose and Mary Wareham, Banning Landmines features contributions by grassroots activists, diplomatic negotiators, mine survivors, arms experts, and human rights defenders. This diverse group of writers at the forefront of the landmine ban movement is well placed to provide insights into this remarkable process, its precedents, and implications for other work and issues.
Publisher: Rowman & Littlefield
ISBN: 9780742562417
Category : History
Languages : en
Pages : 352
Book Description
Banning Landmines: Disarmament, Citizen Diplomacy, and Human Security looks at accomplishments and setbacks in the crucial first decade of the 1997 Mine Ban Treaty. The first half of the book considers the implementation of the prohibitions and humanitarian assistance provisions of the treaty, as well as efforts to promote universal acceptance of the treaty among governments and non-state armed groups. The second half of this book considers the impact of the landmine movement on other issues (such as cluster munitions and disability rights), as well as the extent to which it has contributed to the field of human security. Edited by Nobel Peace Laureate Jody Williams and two other long-time leaders of the mine ban movement, Stephen Goose and Mary Wareham, Banning Landmines features contributions by grassroots activists, diplomatic negotiators, mine survivors, arms experts, and human rights defenders. This diverse group of writers at the forefront of the landmine ban movement is well placed to provide insights into this remarkable process, its precedents, and implications for other work and issues.
Landmines in the Path of the Believer
Author: Charles F. Stanley
Publisher: Thomas Nelson Inc
ISBN: 9781400280315
Category : Religion
Languages : en
Pages : 0
Book Description
Dr. Stanley identifies seven destructive temptations and gives Christians the hope and skills they need to live an abundant and obedient life. He shows readers how to identify, avoid, or defuse landmines of pride, jealousy and envy, insecurity, compromise, unforgiveness, sexual sin, and laziness.
Publisher: Thomas Nelson Inc
ISBN: 9781400280315
Category : Religion
Languages : en
Pages : 0
Book Description
Dr. Stanley identifies seven destructive temptations and gives Christians the hope and skills they need to live an abundant and obedient life. He shows readers how to identify, avoid, or defuse landmines of pride, jealousy and envy, insecurity, compromise, unforgiveness, sexual sin, and laziness.
Landmines and Human Security
Author: Richard A. Matthew
Publisher: State University of New York Press
ISBN: 0791483991
Category : Political Science
Languages : en
Pages : 319
Book Description
An impressive array of activists, scholars, government officials, journalists, and landmine victims themselves are gathered here to tell the dramatic and inspiring story of the International Campaign to Ban Landmines (ICBL). Organized in the early 1990s, the ICBL is a network of more than one thousand nongovernmental organizations worldwide, working for a global ban on landmines. It was an important force behind the treaty to ban antipersonnel landmines that was signed in Ottawa in 1997, and which led to its being awarded the 1997 Nobel Peace Prize, along with its coordinator.
Publisher: State University of New York Press
ISBN: 0791483991
Category : Political Science
Languages : en
Pages : 319
Book Description
An impressive array of activists, scholars, government officials, journalists, and landmine victims themselves are gathered here to tell the dramatic and inspiring story of the International Campaign to Ban Landmines (ICBL). Organized in the early 1990s, the ICBL is a network of more than one thousand nongovernmental organizations worldwide, working for a global ban on landmines. It was an important force behind the treaty to ban antipersonnel landmines that was signed in Ottawa in 1997, and which led to its being awarded the 1997 Nobel Peace Prize, along with its coordinator.
Persuade, Don’t Preach: Restoring Civility across the Political Divide
Author: Karen Tibbals
Publisher: Ethical Frames LLC
ISBN: 173357493X
Category : Political Science
Languages : en
Pages : 199
Book Description
Would you like to have Thanksgiving without yelling at your uncle about politics? How about spending the day with your in-laws on the opposite side of the aisle without walking on eggshells? Your best friend from high school? Your neighbor? The list goes on. Persuade, Don’t Preach gives you tools to have productive conversations with those you don’t agree with. Description As a society, we’ve become so polarized, we barely know how to talk to each other anymore. When we disagree, we often preach. And then the other person freezes or explodes. We wind up even more polarized than we were to begin with. What’s the key to get past this? It all comes down to persuading instead of preaching. Karen Tibbals distills the latest social science research to create a practical plan for talking to others in a respectful way — a way that enables people to get past their differences. Persuade, Don’t Preach explains why people differ, why particular groups of people focus on certain issues, and why what the typical tactics simply don’t work. This knowledge will foster empathy and help you develop a plan for approaching people you disagree with in a way that restores civility and allows them to listen.
Publisher: Ethical Frames LLC
ISBN: 173357493X
Category : Political Science
Languages : en
Pages : 199
Book Description
Would you like to have Thanksgiving without yelling at your uncle about politics? How about spending the day with your in-laws on the opposite side of the aisle without walking on eggshells? Your best friend from high school? Your neighbor? The list goes on. Persuade, Don’t Preach gives you tools to have productive conversations with those you don’t agree with. Description As a society, we’ve become so polarized, we barely know how to talk to each other anymore. When we disagree, we often preach. And then the other person freezes or explodes. We wind up even more polarized than we were to begin with. What’s the key to get past this? It all comes down to persuading instead of preaching. Karen Tibbals distills the latest social science research to create a practical plan for talking to others in a respectful way — a way that enables people to get past their differences. Persuade, Don’t Preach explains why people differ, why particular groups of people focus on certain issues, and why what the typical tactics simply don’t work. This knowledge will foster empathy and help you develop a plan for approaching people you disagree with in a way that restores civility and allows them to listen.