Marketing in Turbulent Times and Marketing, the Challenges and the Opportunities PDF Download
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Author: American Marketing Association
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 748
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Book Description
Author: American Marketing Association
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 748
Get Book Here
Book Description
Author: Valarie A. Zeithaml
Publisher: Marketing Classics Press
ISBN: 161311270X
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
Author: Tracy Murray
Publisher: John Wiley & Sons
ISBN: 9780471606741
Category : Business & Economics
Languages : en
Pages : 690
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Book Description
This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.
Author: Ronald F. Bush
Publisher: Marketing Classics Press
ISBN: 1613112289
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Author: Philip Kotler
Publisher: AMACOM
ISBN: 0814415245
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Author: Eddie M. Clark
Publisher: Psychology Press
ISBN: 1317783387
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author: Tim Calkins
Publisher: Springer
ISBN: 1137107618
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Author: American Academy of Advertising. Conference
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 360
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Book Description
Author: Jacob Udo-Udo Jacob
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110469774
Category : Political Science
Languages : en
Pages : 259
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Book Description
One of the key mission objectives of the UN Mission in the Democratic Republic of Congo (MONUC) was to disarm and repatriate foreign combatants in the eastern region of the country. To achieve this, MONUC adopted a „push and pull" strategy. This involved applying military pressure while at the same time offering opportunities for voluntary disarmament and repatriation for armed combatants of the elusive but deadly Democratic Forces for the Liberation of Rwanda (FDLR) – a predominantly Rwandan Hutu armed group in eastern DRC. As part of its "pull" strategy, MONUC embarked on one of the most sophisticated Information Operations (IO) campaigns in UN history with the core objective of convincing thousands of individual combatants and commanders of the FDLR to voluntarily disarm and join the UN’s Demobilization, Disarmament, Repatriation, Resettlement and Reintegration programme (DDRRR). This book is derived from studies of the narratives, coordination and effectiveness of the UN’s IO in support of DDRRR and how the UN has integrated IO as part of its Mission peace support operations. This book advances contemporary understanding of the relative importance of communication models and their interactions within conflict settings. It provides instruments with which conflict and communication analysts can compare predictions and rationalize Information impacts for future conflicts. About the author Dr. Jacob Udo-Udo Jacob teaches Communications & Media Studies at the American University of Nigeria. He earned his PhD in Communication Studies from the University of Leeds, United Kingdom
Author: Leon, Ramona-Diana
Publisher: IGI Global
ISBN: 1522527176
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
As the economy fluctuates, so does the need for resilient business practices. If organizations can remain strong and steady during difficult times, they will be more fruitful during successful periods as well. Managerial Strategies for Business Sustainability During Turbulent Times is a crucial resource that discusses successful methods and techniques for building sturdy company practices. Featuring pertinent topics such as sustainable supply chains, knowledge management, information sharing, and performance evaluations, this is an ideal scholarly reference source for CEOs, managers, business students, and researchers that would like to discover more unique and engaging ways to build a strong business foundation.
