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Author: Tim Hill
Publisher: Routledge
ISBN: 0429996055
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
Author: Tim Hill
Publisher: Routledge
ISBN: 0429996055
Category : Business & Economics
Languages : en
Pages : 135
Get Book Here
Book Description
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
Author: Jonathan Hill
Publisher: Partridge Publishing Singapore
ISBN: 1482882078
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
The communication techniques used by people and organisations have changed beyond recognition in barely two decades. For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers. This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world’s “media dark regions” with an emphasis on Unilever’s Project Shakti in India.
Author: Linda Brennan
Publisher: World Scientific
ISBN: 9811276072
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.
Author: Anukrati Sharma
Publisher: Emerald Group Publishing
ISBN: 1837973369
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Dark Tourism has seen a surge in popularity in the last decade as people seek a richer travel experience, choosing to meaningfully engage with humankind’s more troubling heritage, rather than opting for merely escapist vacations.
Author: Philip R. Stone
Publisher: Springer
ISBN: 1137475668
Category : Sports & Recreation
Languages : en
Pages : 782
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Book Description
This handbook is the definitive reference text for the study of ‘dark tourism’, the contemporary commodification of death within international visitor economies. Shining a light on dark tourism and visitor sites of death or disaster allows us to better understand issues of global tourism mobilities, tourist experiences, the co-creation of touristic meaning, and ‘difficult heritage’ processes and practices. Adopting multidisciplinary perspectives from authors representing every continent, the book combines ‘real-world’ viewpoints from both industry and the media with conceptual underpinning, and offers comprehensive and grounded perspectives of ‘heritage that hurts’. The handbook adopts a progressive and thematic approach, including critical accounts of dark tourism history, dark tourism philosophy and theory, dark tourism in society and culture, dark tourism and heritage landscapes, the ‘dark tourist’ experience, and the business of dark tourism. The Palgrave Handbook of Dark Tourism Studies will appeal to students and scholars with an interest in aspects of memorialisation and morality in sociology, death studies, history, geography, cultural studies, philosophy, psychology, business management, museology and heritage tourism studies, politics, religious studies, and anthropology.
Author: Rodrigues, Maria Antónia
Publisher: IGI Global
ISBN: 1668472449
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.
Author: H. B. Clark
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 82
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Book Description
Author: Herman Steen
Publisher: Garden City, N.Y. : Doubleday, Page
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 392
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Book Description
Author: Henry Ernest Erdman
Publisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 454
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Book Description
Author: Tim Waggoner
Publisher: Guide Dog Books
ISBN: 9781947879195
Category :
Languages : en
Pages : 236
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Book Description
In this comprehensive textbook devoted to the craft of writing horror fiction, award-winning author Tim Waggoner draws on thirty years' experience as a writer and teacher. Writing in the Dark offers advice, guidance, and insights on how to compose horror stories and novels that are original, frightening, entertaining, and well-written. Waggoner covers a wide range of topics, among them why horror matters, building viable monsters, generating ideas and plotlines, how to stylize narratives in compelling ways, the physiology of fear, the art of suspense, avoiding clichés, marketing your horror writing, and much more. Each chapter includes tips from some of the best horror professionals working today, such as Joe Hill, Ellen Datlow, Joe R. Lansdale, Maurice Broaddus, Yvette Tan, Thomas Ligotti, Jonathan Maberry, Edward Lee, and John Shirley. There are also appendices with critical reflections, pointers on the writing process, ideas for characters and story arcs, and material for further research. Writing in the Dark derives from Waggoner's longtime blog of the same name. Suitable for classroom use, intensive study, and bedside reading, this essential manual will appeal to new authors at the beginning of their career as well as veterans of the horror genre who want to brush up on their technique.
