Marketing in Sri Lanka PDF Download
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
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Book Description
Author: Information Resources Management Association
Publisher: Information Science Reference
ISBN: 9781522539292
Category : Social Science
Languages : en
Pages : 0
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Book Description
Law and politics -- Marketing, adverstising, and management -- Media literacy and ethics.
Author: Ramendra Singh
Publisher: Emerald Group Publishing
ISBN: 1787145557
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Author: DEVASHISH. DASGUPTA
Publisher: Pearson Education India
ISBN: 9788131731826
Category : Hospitality industry
Languages : en
Pages : 304
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Book Description
Author: United Nations Conference on Trade and Development. Secretariat
Publisher: New York : United Nations
ISBN:
Category : Tea trade
Languages : en
Pages : 68
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Book Description
Author: J. E. Rowley
Publisher: Facet Publishing
ISBN: 1856046710
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
Whilst there is no shortage of professional literature discussing the changing nature of libraries and information organizations in the digital age, words such as innovation, entrepreneurship and creativity make only occasional appearances. Considerable change and innovation has already been achieved, and a future in which all information resources, including books and archives, will be accessed in digital format poses even greater challenges for information professionals. The ability to move into uncharted territory, engage in and enjoy innovation, create radical new visions, and manage resources in risky environments will be essential. This groundbreaking book is the first to discuss and apply the rhetoric and theories of innovation and entrepreneurship in information organizations. It both celebrates existing examples of good practice, and promotes the development of innovative and entrepreneurial behaviour at all organizational levels. Key areas covered include: promoting innovation and entrepreneurship in information organizations the nature of innovation and entrepreneurship corporate and social entrepreneurship in public sector information services organizing for innovation: strategies, leadership and creative team-building innovation in practice and managing innovation projects collaborative and open innovation through networks and partnerships. The text makes plentiful use of features such as learning objectives, challenges, reflections, group discussion topics, review questions and summaries, making it suitable both for individual reflection and learning, and for group learning situations such as professional development and training courses. Readership: All information professionals and managers who wish to understand and engage creatively with innovation to achieve success, and to realise the professional and social benefits of entrepreneurial action in their organizations.
Author: Aric Rindfleisch
Publisher: Emerald Group Publishing
ISBN: 1787563413
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Author: Philip Kotler
Publisher: World Scientific
ISBN: 9813275480
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Author: Daromir Rudnyckyj
Publisher: Cambridge University Press
ISBN: 1107186056
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This book focuses on how neoliberal market practices engender new forms of religiosity, and how religiosity shapes economic actions.
Author: Farzana Quoquab
Publisher: Emerald Group Publishing
ISBN: 1800718454
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.
