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Author: Cheryl McQueen
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 72
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Book Description
Author: Cheryl McQueen
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 72
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Book Description
Author: Alam Mohamed Hammad
Publisher:
ISBN:
Category : Egypt
Languages : en
Pages : 416
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Book Description
Author: Cheryl McQueen
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 67
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Book Description
Author: Kenneth R. Button
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 65
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Book Description
Author: Nehme Azoury
Publisher: Springer Nature
ISBN: 3030459608
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Author: Amr Adly
Publisher: Stanford University Press
ISBN: 150361221X
Category : History
Languages : en
Pages : 377
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Book Description
Egypt has undergone significant economic liberalization under the auspices of the International Monetary Fund, the World Bank, USAID, and the European Commission. Yet after more than four decades of economic reform, the Egyptian economy still fails to meet popular expectations for inclusive growth, better standards of living, and high-quality employment. While many analysts point to cronyism and corruption, Amr Adly finds the root causes of this stagnation in the underlying social and political conditions of economic development. Cleft Capitalism offers a new explanation for why market-based development can fail to meet expectations: small businesses in Egypt are not growing into medium and larger businesses. The practical outcome of this missing middle syndrome is the continuous erosion of the economic and social privileges once enjoyed by the middle classes and unionized labor, without creating enough winners from market making. This in turn set the stage for alienation, discontent, and, finally, revolt. With this book, Adly uncovers both an institutional explanation for Egypt's failed market making, and sheds light on the key factors of arrested economic development across the Global South.
Author: Osman Mahmoud Nazim
Publisher:
ISBN:
Category :
Languages : en
Pages : 222
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Author: Mohamed Ads
Publisher:
ISBN: 9781613504161
Category :
Languages : en
Pages : 0
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Author: American Commission to Investigate and Study Agricultural Credit and Cooperation
Publisher:
ISBN:
Category : Cotton growing and manufacture
Languages : en
Pages : 16
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Author: Nessim Hanna
Publisher:
ISBN: 9780882474687
Category : Egypt
Languages : en
Pages : 112
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Book Description
