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Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317948874
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317948874
Category : Business & Economics
Languages : en
Pages : 116
Get Book Here
Book Description
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317948866
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Author: Stewart Arnold
Publisher: Routledge
ISBN: 1000160556
Category : Religion
Languages : en
Pages : 257
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Book Description
This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
Author: Phil Harris
Publisher: SAGE
ISBN: 9780761966050
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Author: David Stewart Mason
Publisher:
ISBN:
Category : History
Languages : en
Pages : 314
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Book Description
Using a rich set of data from public opinion surveys conducted in the European post-communist states, this book explores popular attitudes on social, economic, and political justice focusing ultimately on OwhatOs fair?O
Author: Roxana Codita
Publisher: Springer Science & Business Media
ISBN: 3834961698
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
Author: Tõnis Mets
Publisher:
ISBN: 9781138228511
Category : Entrepreneurship
Languages : en
Pages : 0
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Book Description
This text provides an overview of entrepreneurship in a range of important emerging markets. A team of expert contributors provide analysis of entrepreneurship practice. Empirical insight into how entrepreneurial firms in Central and Eastern Europe internationalize is supplemented with context provided by world-renowned editors.
Author: Jerome Witt
Publisher: Routledge
ISBN: 131793959X
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
Learn about the many economical and political changes in Central and Eastern Europe to stay on top of business! Western academics are being called upon to play a principle role in the redefinition of management education in Central and Eastern Europe and the former USSR. Among the countless ideological, political, and economic issues engendered by the demise of communism throughout the region, myriad challenges in business education have surfaced. Central and Eastern Europe and the CIS provides an insightful background for Western educators who wish to play a part in or simply bear witness to this historic development.This book reveals and documents some of the major educational efforts and issues which have emerged during the past few years and relates the experiences and viewpoints of some of the most active participants. It shares both insights and lessons that have already been learned with those who seek to contribute in the future. Each chapter will interest and challenge the reader as it frankly describes the struggle to establish modern business education in these dynamic societies.In this collection, distinguished contributors counsel readers that if Western educators are to make an effective contribution, they must first discover which western ideas and theories can be used immediately, which need to be adapted to fit the local environments, and which must be completely rethought. Each chapter enhances the understanding of business education in these emerging societies and affords a clearer understanding of the gulf between East and West.Topics in Central and Eastern Europe and the CIS include: international business education in Estoniafrom socialism to capitalism business education and management training in the old and new East Central Europe the International Center for Public Enterprises in Sloveniaimplications for teaching interpersonal skills and introducing international business concepts teaching organization behavior to Eastern European managersa process of adaptation to change Business education will most certainly have a significant impact on the restructuring of the political and social cultures in the region and is, in fact, critical to the ultimate success of democratic free market systems. Central and Eastern Europe and the CIS helps Western educators and practitioners alike to make a useful contribution toward meeting the opportunities and threats in this historic era.
Author: Stewart Arnold
Publisher: Routledge
ISBN: 9781138718241
Category :
Languages : en
Pages : 226
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Book Description
This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
Author: Péter Bajomi-Lázár
Publisher: Central European University Press
ISBN: 9633860423
Category : Social Science
Languages : en
Pages : 283
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Book Description
This book compares media and political systems in East-Central as well as in Western Europe in order to identify the reasons possibly responsible for the extensive and intensive party control over the media. This phenomenon is widely experienced in many of the former communist countries since the political transformation. The author argues that differences in media freedom and in the politicization of the news media are rooted in differences in party structures between old and new democracies, and, notably, the fact that young parties in the new members of the European Union are short of resources, which makes them more likely to take control of and to exploit media resources.
