Marketing in a Nutshell 2 PDF Download
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Author: Sheri Bridges
Publisher:
ISBN: 9780983415725
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Second edition
Author: Sheri Bridges
Publisher:
ISBN: 9780983415725
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Second edition
Author: Chris Ritchie
Publisher: Pearson UK
ISBN: 0273741969
Category : Education
Languages : en
Pages : 229
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Book Description
GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes: Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to marketing Advice on leading your team – how to decide your leadership style and build your team Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER
Author: Sarah White
Publisher: Penguin
ISBN: 0028614909
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
Author: Kevin Daum
Publisher: John Wiley & Sons
ISBN: 1118188764
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.
Author: Matt Johnson
Publisher: BenBella Books
ISBN: 1950665232
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Author: Mike Meldrum
Publisher: Elsevier
ISBN: 0080468551
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all. - Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice - Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques - Credible and expert marketing insights from leading marketing consultants especially for non-specialists
Author: Mark Hughlin Haller
Publisher:
ISBN:
Category : Peach
Languages : en
Pages : 702
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Book Description
Author: Robert W. Katz
Publisher: Jones & Bartlett Learning
ISBN: 9780834211520
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
This guidebook addresses the three major financial centers in every ph ysician's life--the medical practice, the pension plan, and personal f inances. Listing cases and examples, the author addresses these three interrelated financial centers in a two-phase process: how to conduct practice management review and then how to use this process to establi sh an ongoing system for successful total financial management. Plus, the second edition has new material on capitation, integrated delivery systems, mergers & acquisitions and practice valuation, pensions, and dealing with managed care companies.
Author: Philip Kotler
Publisher: Pearson Higher Education AU
ISBN: 1486001777
Category : Business & Economics
Languages : en
Pages : 743
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Book Description
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Author: Robert W. Katz
Publisher: Jones & Bartlett Learning
ISBN: 9780834205321
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
A guidebook addressing the three major financial centers in every physician's life: the medical practice, the pension plan and personal finances. Listing cases and examples, the author addresses these three interrelated financial centers in a two-phase process how to conduct practice management review and then how to use this process to establish an ongoing system for successful total financial management.
