Author: Jerónimo García-Fernández
Publisher: Emerald Group Publishing
ISBN: 1800438524
Category : Business & Economics
Languages : en
Pages : 218
Book Description
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
The Global Private Health & Fitness Business
Author: Jerónimo García-Fernández
Publisher: Emerald Group Publishing
ISBN: 1800438524
Category : Business & Economics
Languages : en
Pages : 218
Book Description
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
Publisher: Emerald Group Publishing
ISBN: 1800438524
Category : Business & Economics
Languages : en
Pages : 218
Book Description
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
Health Fitness Management
Author: Mike Bates
Publisher: Human Kinetics
ISBN: 1492582506
Category : Health & Fitness
Languages : en
Pages : 408
Book Description
Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success. Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Management to help them acquire and improve their management skills across all areas: Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation. Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services. Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club. Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment. Program evaluation: Determine the “fitness level” of the club and its programs, capitalize on strengths, and find solutions to improve weak areas. Industry perspective: Understand the history of health and fitness management, its present status, and future trends. Health Fitness Management, Second Edition, has been fully updated and organized for maximum retention and easy reference. Each chapter begins with "Tales From the Trenches," a real-life example that clearly illustrates the chapter’s theoretical focus. Special “The Bottom Line” segments sum up the key points of the chapters in an applied context so readers can see exactly how the information is applied on the job. Learning objectives, key terms, and a list of references and recommended reading round out each chapter to make the material even more comprehensive to students, and a new instructor guide and test package make the text ideal for instructors teaching a course. Practitioners will find the added bonus of many time-saving reproducible forms, including a sample membership agreement, an equipment maintenance form, and a guest registration and exercise waiver. Written by industry experts with more than 300 combined years of experience, Health Fitness Management, Second Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry and serves as an essential reference for professionals already enjoying the challenges and opportunities of club management. For information on system requirements or accessing an E-book after purchase, click here.
Publisher: Human Kinetics
ISBN: 1492582506
Category : Health & Fitness
Languages : en
Pages : 408
Book Description
Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success. Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Management to help them acquire and improve their management skills across all areas: Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation. Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services. Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club. Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment. Program evaluation: Determine the “fitness level” of the club and its programs, capitalize on strengths, and find solutions to improve weak areas. Industry perspective: Understand the history of health and fitness management, its present status, and future trends. Health Fitness Management, Second Edition, has been fully updated and organized for maximum retention and easy reference. Each chapter begins with "Tales From the Trenches," a real-life example that clearly illustrates the chapter’s theoretical focus. Special “The Bottom Line” segments sum up the key points of the chapters in an applied context so readers can see exactly how the information is applied on the job. Learning objectives, key terms, and a list of references and recommended reading round out each chapter to make the material even more comprehensive to students, and a new instructor guide and test package make the text ideal for instructors teaching a course. Practitioners will find the added bonus of many time-saving reproducible forms, including a sample membership agreement, an equipment maintenance form, and a guest registration and exercise waiver. Written by industry experts with more than 300 combined years of experience, Health Fitness Management, Second Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry and serves as an essential reference for professionals already enjoying the challenges and opportunities of club management. For information on system requirements or accessing an E-book after purchase, click here.
The Ultimate Guide to Marketing Your Gym
Author: Vince Gabriele
Publisher: Createspace Independent Publishing Platform
ISBN: 9781727638318
Category :
Languages : en
Pages : 132
Book Description
The Ultimate Guide to Marketing Your Gym is a book to help fitness business owners get a grasp on their target customer and how to market directly to them and drive qualified leads to the door. It's a well-rounded, systematic approach to producing effective, and efficient marketing.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781727638318
Category :
Languages : en
Pages : 132
Book Description
The Ultimate Guide to Marketing Your Gym is a book to help fitness business owners get a grasp on their target customer and how to market directly to them and drive qualified leads to the door. It's a well-rounded, systematic approach to producing effective, and efficient marketing.
ACSM's Resources for the Health Fitness Specialist
Author: American College of Sports Medicine
Publisher: Lippincott Williams & Wilkins
ISBN: 145111480X
Category : Medical
Languages : en
Pages : 436
Book Description
This valuable new resource is specifically designed for candidates for the ACSM’s Certified Health Fitness Specialist (HFS) and those personal trainers wanting to take their knowledge to the next level. It contains the latest material on health and fitness written by the entity setting the standard for scientifically based practice, The American College of Sports Medicine. The American College of sports Medicine is the largest sports medicine and exercise science organization in the world. More than 45,000 members are dedicated to advancing and integrating scientific research to provide educational and practical applications of exercise science and sports medicine.
Publisher: Lippincott Williams & Wilkins
ISBN: 145111480X
Category : Medical
Languages : en
Pages : 436
Book Description
This valuable new resource is specifically designed for candidates for the ACSM’s Certified Health Fitness Specialist (HFS) and those personal trainers wanting to take their knowledge to the next level. It contains the latest material on health and fitness written by the entity setting the standard for scientifically based practice, The American College of Sports Medicine. The American College of sports Medicine is the largest sports medicine and exercise science organization in the world. More than 45,000 members are dedicated to advancing and integrating scientific research to provide educational and practical applications of exercise science and sports medicine.
Maximum Aerobic Power
Author: James Breese
Publisher: Strength Matters
ISBN: 1916310303
Category : Health & Fitness
Languages : en
Pages : 152
Book Description
Maximum Aerobic Power is a program for everyday athletes over thirty who want to build a powerful aerobic engine and forge a heart of elastic steel - without sacrificing any strength, speed, or power. Enjoy a refreshingly alternative approach to cardiovascular fitness that will help you: - Go faster, for longer. - Get stronger and more resilient to injury. - Lose excess body fat - and keep it off. - Reduce stress, preserve health, and avoid burnout. - Fall in love with cardio training and have more fun. Inside you will find the actual plan we created after running thousands of tests and identifying what works. It will give you all the processes, resources, and methods that we use to build powerful and successful aerobic training plans. By the end of Maximum Aerobic Power, you’ll understand the what, why, and how of crafting the perfect aerobic training plan. Moreover, you'll leave with a 12-month blueprint that you can follow for lasting results.
Publisher: Strength Matters
ISBN: 1916310303
Category : Health & Fitness
Languages : en
Pages : 152
Book Description
Maximum Aerobic Power is a program for everyday athletes over thirty who want to build a powerful aerobic engine and forge a heart of elastic steel - without sacrificing any strength, speed, or power. Enjoy a refreshingly alternative approach to cardiovascular fitness that will help you: - Go faster, for longer. - Get stronger and more resilient to injury. - Lose excess body fat - and keep it off. - Reduce stress, preserve health, and avoid burnout. - Fall in love with cardio training and have more fun. Inside you will find the actual plan we created after running thousands of tests and identifying what works. It will give you all the processes, resources, and methods that we use to build powerful and successful aerobic training plans. By the end of Maximum Aerobic Power, you’ll understand the what, why, and how of crafting the perfect aerobic training plan. Moreover, you'll leave with a 12-month blueprint that you can follow for lasting results.
Essentials of Health Care Marketing
Author: Berkowitz
Publisher: Jones & Bartlett Publishers
ISBN: 1284094316
Category : Business & Economics
Languages : en
Pages : 609
Book Description
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Publisher: Jones & Bartlett Publishers
ISBN: 1284094316
Category : Business & Economics
Languages : en
Pages : 609
Book Description
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Health Fitness Management
Author: Mike Bates
Publisher: Human Kinetics
ISBN: 1492588849
Category : Health & Fitness
Languages : en
Pages : 385
Book Description
Health Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success. Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. This third edition addresses recently emerging topics and offers practical tools that will help health club managers succeed: Opening chapter scenarios set the stage and put readers in the shoes of a club manager. New case studies emphasize the importance of thoroughly understanding legal responsibilities and obligations. Best practices and tips for managing social media pages give the reader practical ways to maximize marketing efforts and grow the business. Reproducible forms save time in creating templates for common agreements and records, such as a membership agreement, an equipment maintenance form, and a guest registration and exercise liability waiver. To further support its applied approach, Health Fitness Management, Third Edition, incorporates updated research and industry trends as it leads readers through key managerial development areas. It starts with organizational fundamentals and the payoffs of thoughtful staff recruitment, training, development, and retention. It then shifts to methods for attracting and retaining members while also increasing profitability with the right mix of products and services. Finally, it reviews operational and facility management functions, covering everything from reading financial statements and maintaining equipment to understanding and managing risk. To aid with retention and for easy reference, The Bottom Line segments sum up the key points to emphasize the most important topics in the text. Learning objectives, key terms, and a list of references round out each chapter to foster a better learning experience. Instructors will have access to an instructor guide, which contains additional practical assignments, and a test package for gauging student comprehension. Written by industry experts, Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry, and it serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.
Publisher: Human Kinetics
ISBN: 1492588849
Category : Health & Fitness
Languages : en
Pages : 385
Book Description
Health Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success. Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. This third edition addresses recently emerging topics and offers practical tools that will help health club managers succeed: Opening chapter scenarios set the stage and put readers in the shoes of a club manager. New case studies emphasize the importance of thoroughly understanding legal responsibilities and obligations. Best practices and tips for managing social media pages give the reader practical ways to maximize marketing efforts and grow the business. Reproducible forms save time in creating templates for common agreements and records, such as a membership agreement, an equipment maintenance form, and a guest registration and exercise liability waiver. To further support its applied approach, Health Fitness Management, Third Edition, incorporates updated research and industry trends as it leads readers through key managerial development areas. It starts with organizational fundamentals and the payoffs of thoughtful staff recruitment, training, development, and retention. It then shifts to methods for attracting and retaining members while also increasing profitability with the right mix of products and services. Finally, it reviews operational and facility management functions, covering everything from reading financial statements and maintaining equipment to understanding and managing risk. To aid with retention and for easy reference, The Bottom Line segments sum up the key points to emphasize the most important topics in the text. Learning objectives, key terms, and a list of references round out each chapter to foster a better learning experience. Instructors will have access to an instructor guide, which contains additional practical assignments, and a test package for gauging student comprehension. Written by industry experts, Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry, and it serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.
Health Care Market Strategy
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
ISBN: 1284181618
Category : Medical
Languages : en
Pages : 338
Book Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Publisher: Jones & Bartlett Learning
ISBN: 1284181618
Category : Medical
Languages : en
Pages : 338
Book Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Gym Launch Secrets
Author: Alex Hormozi
Publisher:
ISBN: 9781732933002
Category :
Languages : en
Pages : 424
Book Description
Publisher:
ISBN: 9781732933002
Category :
Languages : en
Pages : 424
Book Description
The Complete Guide to Fitness Facility Management
Author: Sarah Bolitho
Publisher: Bloomsbury Publishing
ISBN: 147290057X
Category : Business & Economics
Languages : en
Pages : 209
Book Description
The Complete Guide to Fitness Facility Management is the must-read guide for any fitness professional who aspires to become a manager. Managing a fitness facility is different to all other forms of management, and requires a range of skills, knowledge and expertise. This book reflects the different needs of this particular market – from legal obligations, staff management best practice, budgeting, marketing and sales, to customer service, health and safety, personnel management and much more. Gym chains and leisure centres are more popular than ever, but it is a cut-throat business of targets and high turnover - learn how to make your business a success, stand out from your peers, and make your mark on the industry. This is the first UK-focused book to outline the skills and knowledge needed to be a successful gym manager - a core manual for any fitness professional with career ambitions and a necessary purchase for managers looking to improve their skills or upskill their staff. This is the essential handbook for fitness professionals promoted to gym management.
Publisher: Bloomsbury Publishing
ISBN: 147290057X
Category : Business & Economics
Languages : en
Pages : 209
Book Description
The Complete Guide to Fitness Facility Management is the must-read guide for any fitness professional who aspires to become a manager. Managing a fitness facility is different to all other forms of management, and requires a range of skills, knowledge and expertise. This book reflects the different needs of this particular market – from legal obligations, staff management best practice, budgeting, marketing and sales, to customer service, health and safety, personnel management and much more. Gym chains and leisure centres are more popular than ever, but it is a cut-throat business of targets and high turnover - learn how to make your business a success, stand out from your peers, and make your mark on the industry. This is the first UK-focused book to outline the skills and knowledge needed to be a successful gym manager - a core manual for any fitness professional with career ambitions and a necessary purchase for managers looking to improve their skills or upskill their staff. This is the essential handbook for fitness professionals promoted to gym management.