Marketing Handbook for Home Health Agencies PDF Download
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Author: Emmanuel Anene
Publisher: Author House
ISBN: 149693685X
Category : Business & Economics
Languages : en
Pages : 52
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Book Description
This book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers, and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.
Author: Emmanuel Anene
Publisher: Author House
ISBN: 149693685X
Category : Business & Economics
Languages : en
Pages : 52
Get Book Here
Book Description
This book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers, and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.
Author: Harris
Publisher: Jones & Bartlett Publishers
ISBN: 1284068021
Category : Medical
Languages : en
Pages : 919
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Book Description
Professional reference for Nurses on Home Health Care
Author: Emmanuel Anene
Publisher: AuthorHouse
ISBN: 1496936868
Category : Business & Economics
Languages : en
Pages : 52
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Book Description
This book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers, and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.
Author: Marilyn D. Harris
Publisher: Jones & Bartlett Learning
ISBN: 9780763732516
Category : Home care services
Languages : en
Pages : 964
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Book Description
Nursing
Author: Marilyn D. Harris
Publisher: Jones & Bartlett Learning
ISBN: 1284110346
Category : Medical
Languages : en
Pages : 919
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Book Description
Handbook of Home Health Care Administration, Sixth Edition is a comprehensive text that reflects the current state of home health care administration. With contributions from leading experts in the field, it addresses key aspects of home health care, including finance, human resource development, legal and ethical issues, management information systems, marketing, quality management, research, and current technology for patient care.
Author: Trisha Torrey
Publisher:
ISBN: 9780982801437
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
"(This description is for the 2014 updated version of The Health Advocate's Marketing Handbook.)" As a private health or patient advocate or navigator, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources. Learn more about this book and others in its series at: www.HealthAdvocateResources.com
Author: Trisha Torrey
Publisher:
ISBN: 9780982801444
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
You've mastered the beginning marketing strategies and concepts from "The Health Advocate's Basic Marketing Handbook" and now you're ready to take the next steps... This advanced marketing book will help you assess which aspects of your current marketing are working - and which are not. You'll learn to develop a market niche, command respect as the expert you are, then use that authority to increase revenue for your practice and yourself. You will uncover new target audiences; people who will hire you or influence others to do so. You'll learn how to strengthen your brand, and make it work harder. Then you'll expand upon the many excellent opportunities for marketing yourself and your practice online. The strategies and tactics presented in "The Health Advocate's Advanced Marketing Handbook" are intended to support serious health or patient advocates who wish to maximize their marketing outreach efficiently and effectively. This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Learn more about this book and the others in the series at: www.HealthAdvocateResources.com
Author: Philip D. Cooper
Publisher: Jones & Bartlett Learning
ISBN: 9780834205277
Category : Hastahane ekonomisi
Languages : en
Pages : 548
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Book Description
Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
Author: Michael J. McAniff
Publisher:
ISBN: 9781312326828
Category : Medical
Languages : en
Pages : 0
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Book Description
This book serves a distinct purpose: to provide a comprehensive guide for home care agencies on effective marketing strategies and practices. Its primary aim is to equip home care agencies with the essential knowledge and tools necessary to successfully promote their services, attract clients, and differentiate themselves in a competitive market. The book covers various aspects of marketing, starting from understanding the home care industry and identifying target customers, to developing a marketing strategy, creating a strong brand, and implementing specific tactics such as website design, content creation, and SEO optimization. By following the guidelines and recommendations outlined in this book, home care agencies can achieve several key benefits. To begin with, they can increase their visibility in the market by learning how to position themselves effectively, differentiate from competitors, and optimize their online presence. This helps attract the attention of potential clients and stand out in a crowded industry. Additionally, this book emphasizes the importance of building trust and credibility. Agencies can establish a strong brand identity, showcase positive client experiences, and uphold ethical marketing practices. These actions help foster trust and credibility among clients and partners, making them more likely to choose the agency's services. Strategies for generating leads and conversions will also be covered in detail. Agencies can learn how to create effective contact forms, implement referral programs to encourage satisfied clients and partners to refer new clients, and use compelling calls-to-action to prompt potential clients to take the next step. Moreover, the book emphasizes the significance of monitoring and optimizing marketing efforts. Home care agencies are encouraged to track and analyze key metrics such as website traffic, lead generation, and conversion rates. This data-driven approach allows them to measure the effectiveness of their marketing campaigns and make informed decisions to continually improve their strategies.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1118047176
Category : Medical
Languages : en
Pages : 530
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Book Description
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
