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Author: Tamsin McLaren
Publisher: Bloomsbury Publishing
ISBN: 1474262953
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog
Author: Tamsin McLaren
Publisher: Bloomsbury Publishing
ISBN: 1474262953
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog
Author: Aki Choklat
Publisher: Laurence King Publishing
ISBN: 1780673663
Category : Design
Languages : en
Pages : 192
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Book Description
Footwear design has become the new dream career, and this book is the first guide to show the key skills and tips behind the trade, for both budding designers and anyone interested in shoes. Since Christian Louboutin and Manolo Blahnik became household names, footwear design is now one of the most lucrative strands of any fashion brand. Aki Choklat explores the footwear design process, explaining the differences between the anatomy of the foot and the anatomy of a shoe, showing how one constrains the other, before moving onto the research and design development processes and the art of creating a complete collection. The all-important presentation is then discussed, including illustrative techniques, before the book ends with advice for those wishing to pursue a career in footwear design. Illustrated throughout with inspirational sketchbooks detailing the design process and specially commissioned images of cutting-edge shoe design, the book also contains case studies featuring an array of international shoe designers.
Author:
Publisher:
ISBN:
Category : Shoe industry
Languages : en
Pages : 690
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Book Description
Author: Caroline Le Bon
Publisher: Business Expert Press
ISBN: 160649905X
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Author: Gaynor Lea-Greenwood
Publisher: John Wiley & Sons
ISBN: 1405150602
Category : Design
Languages : en
Pages : 231
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Book Description
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Author: George Thomas (College vice principal)
Publisher:
ISBN: 9789381212424
Category : Fashion
Languages : en
Pages : 642
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Book Description
Author: Harriet Posner
Publisher: Laurence King Publishing
ISBN: 178067533X
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Author: Desire Beatty
Publisher: Schiffer Publishing
ISBN: 9780764355318
Category : Design
Languages : en
Pages : 256
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Book Description
This comprehensive survey of women's fashion footwear, with more than 1,000 photos, includes every type of fashion shoe that has walked through the century, from the 1900s through the early 2000s. Along with a decade-by-decade photo timeline, with detailed information on each shoe's design and craftsmanship, every aspect of shoes is also explained. Starting with a clear explanation of the fundamentals of shoe design and the parts of the shoe, this treasure trove of info goes on to cover the great shoe designers and well-known brands, and the many cultural and societal influences and trends that shoes reflected. Special sections explore the health of the fashionable foot, the care and preservation of antique and vintage footwear, and the role of the celebrity shoe designer.
Author: Harriet Posner
Publisher: Laurence King Publishing
ISBN: 178067807X
Category : Design
Languages : en
Pages : 473
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Book Description
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Author: Olga Mitterfellner
Publisher: Routledge
ISBN: 042983716X
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
