Strategic Marketing in the Global Forest Industries

Strategic Marketing in the Global Forest Industries PDF Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616

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Book Description

Strategic Marketing in the Global Forest Industries

Strategic Marketing in the Global Forest Industries PDF Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616

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Book Description


Environmental Marketing

Environmental Marketing PDF Author: Walter Coddington
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.

The Market Administrator's Bulletin

The Market Administrator's Bulletin PDF Author:
Publisher:
ISBN:
Category : Milk trade
Languages : en
Pages : 220

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Book Description


The International Handbook on Non-Market Environmental Valuation

The International Handbook on Non-Market Environmental Valuation PDF Author: Jeff Bennett
Publisher: Edward Elgar Publishing
ISBN: 0857931199
Category : Science
Languages : en
Pages : 417

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Book Description
Non-market environmental valuation (NMEV) is undergoing a period of increased growth in both application and development as a result of increasing recognition of the role of economics in environmental policy issues. Against this backdrop, The International Handbook on Non-Market Environmental Valuation brings together world leaders in the field to advance the development and application of NMEV as a tool for policymaking. The expert contributors provide insights into the state of the art across the spectrum of both revealed and stated preference methods and highlight new directions being taken. A sequence of topical applications demonstrate various techniques and illustrate what can be achieved using NMEV: deliberately diverse case studies are drawn from Europe, North America, Asia and Australia with valuation targets ranging across use and non-use values of the environment. A number of reviews of cutting-edge issues are also presented. This outstanding resource will enable those interested in environmental valuation from theoretical, practical or policy perspectives to bring themselves to the forefront of developments and practice. As such, this Handbook will prove invaluable to a wide-ranging audience encompassing academics, researchers, students, practitioners and consultants involved in environmental economics and NMEV.

Marketing Environment 2007-2008

Marketing Environment 2007-2008 PDF Author: Michael Oldroyd
Publisher: Routledge
ISBN: 0750683988
Category : Business & Economics
Languages : en
Pages : 365

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Book Description
Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

Proceedings of IAC 2017 in Vienna

Proceedings of IAC 2017 in Vienna PDF Author: group of authors
Publisher: Czech Institute of Academic Education
ISBN: 8088203031
Category : Business & Economics
Languages : en
Pages : 331

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Book Description
International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing Vienna, Austria 2017 (IAC-MEM 2017 + IAC-TLEl 2017), August 18 - 19, 2017

Global Development Finance 2005

Global Development Finance 2005 PDF Author: World Bank Group
Publisher: World Bank Publications
ISBN: 0821359851
Category : Reference
Languages : en
Pages : 190

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Book Description
Annotation With analysis spanning the range of flows from short-term trade to long-term infrastructure finance,

Global Development Finance 2005

Global Development Finance 2005 PDF Author:
Publisher: World Bank Publications
ISBN: 0821359843
Category : Reference
Languages : en
Pages : 190

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Book Description
Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session.

Review of Marketing Research

Review of Marketing Research PDF Author: Naresh K. Malhotra
Publisher: Emerald Group Publishing
ISBN: 0857244752
Category : Business & Economics
Languages : en
Pages : 331

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Book Description
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.

CIM Coursebook 06/07 Marketing Environment

CIM Coursebook 06/07 Marketing Environment PDF Author: Mike Oldroyd
Publisher: Routledge
ISBN: 1136420975
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings