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Author: Uribe Beltrán, Clara Inés
Publisher: Editorial Los Libertadores
ISBN: 9585478323
Category : Business & Economics
Languages : es
Pages : 124
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Book Description
Las empresas publicitarias adoptaron y aplicaron acciones de marketing a través de internet desde el florecimiento y la consolidación de la red. Algunas con el fin de alcanzar distintos mercados o como valor agregado y línea de negocio para sus clientes. El aumento de la inversión publicitaria hacia canales online en Colombia y América Latina se ha logrado gracias a mejoras progresivas en el acceso, el tiempo de conexión, la disponibilidad de dispositivos y el uso de los recursos digitales. En ese entorno tecnológico se discute aun si deben distinguirse los términos marketing y marketing digital. Por otra parte, no existe un registro de actividad económica en el que sea posible declarar con detalle o distinción suficiente las acciones de marketing que se realizan en el amplio espectro del negocio publicitario. En consecuencia, se restringen las posibilidades de enfocar políticas públicas y programas de capacitación en nuevas tecnologías para ese tipo de empresas. Ante estas disyuntivas esta publicación pretende dar cuenta de un debate que apenas está empezando y propone una serie de acciones que se dejan a consideración de sus lectores.
Author: Uribe Beltrán, Clara Inés
Publisher: Editorial Los Libertadores
ISBN: 9585478323
Category : Business & Economics
Languages : es
Pages : 124
Get Book Here
Book Description
Las empresas publicitarias adoptaron y aplicaron acciones de marketing a través de internet desde el florecimiento y la consolidación de la red. Algunas con el fin de alcanzar distintos mercados o como valor agregado y línea de negocio para sus clientes. El aumento de la inversión publicitaria hacia canales online en Colombia y América Latina se ha logrado gracias a mejoras progresivas en el acceso, el tiempo de conexión, la disponibilidad de dispositivos y el uso de los recursos digitales. En ese entorno tecnológico se discute aun si deben distinguirse los términos marketing y marketing digital. Por otra parte, no existe un registro de actividad económica en el que sea posible declarar con detalle o distinción suficiente las acciones de marketing que se realizan en el amplio espectro del negocio publicitario. En consecuencia, se restringen las posibilidades de enfocar políticas públicas y programas de capacitación en nuevas tecnologías para ese tipo de empresas. Ante estas disyuntivas esta publicación pretende dar cuenta de un debate que apenas está empezando y propone una serie de acciones que se dejan a consideración de sus lectores.
Author: Burton R. Clark
Publisher: Open University Press
ISBN: 9780335215911
Category : Educational change
Languages : en
Pages : 0
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Book Description
In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.
Author: Roberto Todeschini
Publisher: John Wiley & Sons
ISBN: 3527337040
Category : Language Arts & Disciplines
Languages : en
Pages : 511
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Book Description
At last, the first systematic guide to the growing jungle of citation indices and other bibliometric indicators. Written with the aim of providing a complete and unbiased overview of all available statistical measures for scientific productivity, the core of this reference is an alphabetical dictionary of indices and other algorithms used to evaluate the importance and impact of researchers and their institutions. In 150 major articles, the authors describe all indices in strictly mathematical terms without passing judgement on their relative merit. From widely used measures, such as the journal impact factor or the h-index, to highly specialized indices, all indicators currently in use in the sciences and humanities are described, and their application explained. The introductory section and the appendix contain a wealth of valuable supporting information on data sources, tools and techniques for bibliometric and scientometric analysis - for individual researchers as well as their funders and publishers.
Author: Unesco
Publisher: UNESCO
ISBN: 9789231040054
Category : Political Science
Languages : en
Pages : 698
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Book Description
Written by historians and scientists from all over the world as well as by former and active staff members, this publication gives an inside perspective on the role played by UNESCO in the history of international scienctific co-operation over the past six decades. It is divided into six sections under the headings of: setting the scene, 1945-1965; basic sciences and engineering; environmental sciences; science and society; overviews and analyses; and looking ahead. It also features a list of chronological milestones during this 60-year period.
Author: Cristina Giorcelli
Publisher: U of Minnesota Press
ISBN: 0816687528
Category : Social Science
Languages : en
Pages : 467
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Book Description
In nineteenth-century Europe and the United States, fashion—once the province of the well-to-do—began to make its way across class lines. At once a democratizing influence and a means of maintaining distinctions, gaps in time remained between what the upper classes wore and what the lower classes later copied. And toward the end of the century, style also moved from the streets to the parlor. The third in a four-part series charting the social, cultural, and political expression of clothing, dress, and accessories, Fashioning the Nineteenth Century focuses on this transformative period in an effort to show how certain items of apparel acquired the status of fashion and how fashion shifted from the realm of the elites into the emerging middle and working classes—and back. The contributors to this volume are leading scholars from France, Italy, and the United States, as well as a practicing psychoanalyst and artists working in fashion and with textiles. Whether considering girls’ school uniforms in provincial Italy, widows’ mourning caps in Victorian novels, Charlie’s varying dress in Kate Chopin’s eponymous story, or the language of clothing in Henry James, the essays reveal how changes in ideals of the body and its adornment, in classes and nations, created what we now understand to be the imperatives of fashion. Contributors: Dagni Bredesen, Eastern Illinois U; Carmela Covato, U of Rome Three; Agnès Derail-Imbert, École Normale Supérieure/VALE U of Paris, Sorbonne; Clair Hughes, International Christian University of Tokyo; Bianca Iaccarino Idelson; Beryl Korot; Anna Masotti; Bruno Monfort, Université of Paris, Ouest Nanterre La Défense; Giuseppe Nori, U of Macerata, Italy; Marta Savini, U of Rome Three; Anna Scacchi, U of Padua; Carroll Smith-Rosenberg, U of Michigan.
Author: Louis Hyman
Publisher: Cornell University Press
ISBN: 1501712632
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists.Contributors Kyle Asquith, University of Windsor; Dawson Barrett, Del Mar College; Lawrence Black, University of York; Madeline Brambilla, Northeastern University; Joshua Carreiro, Springfield Technical Community College, Springfield, MA; H. Louise Davis, Miami University; Jeffrey Demsky, San Bernardino Valley College; Tracey Deutsch, University of Minnesota–Twin Cities; Mara Einstein, Queens College, CUNY; Bart Elmore, University of Alabama; Sarah Elvins, University of Manitoba; Daniel Faber, Northeastern University; Julie Guard, University of Manitoba; Louis Hyman, ILR School, Cornell University; Meredith Katz, Virginia Commonwealth University; Randall Kaufman, Miami Dade College–Homestead Campus; Larry Kirsh, IMR Health Economics, Portland, OR; Katrina Lacher, University of Central Oklahoma; Bettina Liverant, University of Calgary; Amy Lubitow, Portland State University; Robert N. Mayer, University of Utah; Michelle McDonald, Stockton University; Wendy Wiedenhoft Murphy, John Carroll University; Mark W. Robbins, Del Mar College; Jessica Stewart, Cornell University;Joseph Tohill, York University and Ryerson University; Allison Ward, Queen's University and McMaster University; Philip Wight, Brandeis University
Author: Helleke van den Braber
Publisher: Amsterdam University Press
ISBN: 9048544408
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Author: Carolin Viktorin
Publisher: Berghahn Books
ISBN: 1785339249
Category : History
Languages : en
Pages : 300
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Book Description
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Author: Bradly J. Condon
Publisher: Kluwer Law International B.V.
ISBN: 9041122265
Category : Law
Languages : en
Pages : 250
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Book Description
The intersection of insurance regulation and trade agreements is of obvious significance to international competitiveness and, thereby, to national welfare. Yet until this masterful study the subject has remained virtually unexplored. Insurance Regulation in North America, far from merely addressing this important area of theory and practice, superbly balances a world of detailed analysis and commentary with deeply insightful interpretation and debate. The book's focus on insurance regulation in three countries allows the authors to approach the subject in an extraordinary depth that could not be achieved in a more global account. In the course of their treatment the authors offer the reader the following invaluable insights, among many others:analysis of the political dimension of reaching agreements and of implementing them;comparison of the three major trade agreements that apply in the North American insurance market'NAFTA, WTO agreements on financial services, and MEUFTA (the Mexico-European Union Free Trade Agreement)'with emphasis on the relationship between GATS and NAFTA principles;investigation of the clear convergence of regulatory schemes and the probable limits to harmonization;discussion of the arbitrage by which companies get around regulatory restrictions and exploit opportunities created by loopholes;clarification of the crucial issues surrounding the role of customary international law principles in investor protection obligations;discussion of the level of government and which government agencies a company must turn to in order to satisfy legal requirements;analysis of the jurisprudence of the Supreme Court of Mexico regarding legal effects of treaties on domestic law;commentary on the effects of demutualization and of mergers and acquisitions;discussion of the effect of the entrenchment of U.S. State regulations and the federal government's lack of clear power to force State compliance; anddescription of dispute settlement procedures between governments. Although important issues arising in each of the three countries are all covered, there is an emphasis on the Mexican market in recognition of Mexico's greater future growth potential and of the relative paucity of relevant literature in English. Major case studies that reveal processes of compliance or conflict are analyzed in detail. For insurance professionals'lawyers, business executives, and policymakers'who want to understand what international trade agreements contain, how they work, and how they affect domestic insurance regulation and business strategy in what is rapidly becoming a global market for insurance and other financial services, this book is a gold mine. Scholars and academics in insurance law and international economic law will also find here a fresh new treatise of great significance.
Author: Bradly J. Condon
Publisher: Springer Science & Business Media
ISBN: 354078392X
Category : Law
Languages : en
Pages : 381
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Book Description
We began to research for this book in 2000, with the idea that we might contribute to the search for solutions to the global HIV/AIDS pandemic by c- bining perspectives from different disciplines. Much has happened in the interv- ing years. First, the severity of the HIV/AIDS pandemic in sub-Saharan Africa – and the threat it posed for many others regions of the world – led to a movement among several countries to correct the imbalance between producers and users of ph- maceutical products. This effort produced a clarification of the right of gove- ments to produce generic medicine under compulsory licenses and an amendment of the World Trade Organization’s TRIPS Agreement to allow exports of generic medicines from one WTO Member to another. In 2007, the amended rules were put into practice, with Canada authorizing the export of generic antiretroviral drugs to Rwanda. However, at the same time, global patent laws have been undermined due to regulatory capture, most notably in free trade agreements and through political pressure on countries like Thailand to not to exercise their right to issue compulsory licenses for pharmaceutical products. Second, the amount of money available for the treatment and prevention of HIV/AIDS has increased dramatically, with the establishment of the World Bank Multi-Country HIV/AIDS Program for Africa (MAP), the Global Fund to Fight AIDS, Tuberculosis and Malaria and the US President’s Emergency Plan for AIDS Relief (PEPFAR), among other funding initiatives.
