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Author: Bruce T. Batchelor
Publisher: Agio Publishing House
ISBN: 1897435002
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose. By creating the right marketing mix, you will be successful in selling your book and will enjoy yourself along the way! About author BRUCE BATCHELOR A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.
Author: Donna Anselmo
Publisher: McGraw Hill Professional
ISBN: 0071737189
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Author: Bruce T. Batchelor
Publisher: Agio Publishing House
ISBN: 1897435002
Category : Business & Economics
Languages : en
Pages : 181
Get Book Here
Book Description
Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose. By creating the right marketing mix, you will be successful in selling your book and will enjoy yourself along the way! About author BRUCE BATCHELOR A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.
Author: Patrick Forsyth
Publisher: IET
ISBN: 0863418066
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Marketing is a big topic. It is complex, vital - and yet too often misunderstood.
Author: Robert F. Everett
Publisher: Bloomsbury Publishing USA
ISBN: 0313350493
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Everett to the rescue! He helps entrepreneurs position products in the market, then sell them effectively and ethically. Everett first destroys marketing myths: • Marketing is difficult and needs to be done by professionals. • Good marketing has to be expensive. • Marketing skills require extensive training • Marketing requires a great deal of creativity These myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools. But as this book shows, marketing is a simple process that anyone can master—and that entrepreneurs must master if they are to succeed. Fortunately, the most effective marketing programs are usually the most honest, simple, and inexpensive. The Entrepreneur's Guide to Marketing is designed to help the entrepreneur, business owner, manager, or marketing professional harness his or her own inner wisdom and personal experience to develop powerful and efficient marketing programs. Both a how-to and a how to think about it book, it takes readers through a step-by-step process of figuring things out for themselves. The result? A successful marketing program that will help entrepreneurs harvest new customers, more dollars, and overall success.
Author: Bruce C. Greenwald
Publisher: Penguin
ISBN: 1101218436
Category : Business & Economics
Languages : en
Pages : 651
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Book Description
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Author: Keith Jack
Publisher: Newnes
ISBN: 0750678224
Category : Business & Economics
Languages : en
Pages : 954
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Book Description
This international bestseller and essential reference is the "bible" for digital video engineers and programmers worldwide. This is by far the most informative analog and digital video reference available, includes the hottest new trends and cutting-edge developments in the field.Video Demystified, Fourth Edition is a "one stop" reference guide for the various digital video technologies. The fourth edition is completely updated with all new chapters on MPEG-4, H.264, SDTV/HDTV, ATSC/DVB, and Streaming Video (Video over DSL, Ethernet, etc.), as well as discussions of the latest standards throughout. The accompanying CD-ROM is updated to include a unique set of video test files in the newest formats.
Author: Robert J. Calvin
Publisher: McGraw Hill Professional
ISBN: 9780071442299
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
THE MCGRAW-HILL EXECUTIVE MBA SERIES "Executive education is suddenly every CEO's favorite strategic weapon." --BusinessWeek Now repackaged in easily transportable paperback editions, these informative titles--written by frontline executive education professors and modeled after the programs of the nation's top business schools--will find new popularity with today's on-the-go, every-second-counts executive.
Author: John Hoffman
Publisher: McGraw Hill Professional
ISBN: 9780071385534
Category : Computers
Languages : en
Pages : 484
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Book Description
GPRS (General Packet Radio Service) is global mobile data technology. More important it is a step en route to next-generation wireless, or 3G, for many networks in the US and most networks in Europe and Asia. Questions like "when can we expect European take-up of GPRS?", "what kind of roaming will the standards bodies adopt?", "what functionality will first-generation terminals provide?", or "how will GPRS change the basic business practices of GSM operators?" all need to be answered before implementations proceed. This book helps the wireless industry gets its arms around the issues with contributions from many of the pioneering companies in the mobile data industry. It equips professionals with plain English explanations of technology, markets, billing systems, terminals and management challenges.
Author: David McMahon
Publisher: McGraw Hill Professional
ISBN: 0071510869
Category : Technology & Engineering
Languages : en
Pages : 306
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Book Description
Here's the sure cure for CIRCUIT PARALYSIS! Need to learn circuit analysis but experiencing some resistance in your brain waves? No stress! Circuit Analysis Demystified will give you the jolt you need to understand this complex subject--without getting your circuits crossed. In the first part of the book, you'll learn the fundamentals such as voltage and current theorems, Thevenin and Norton's theorems, op amp circuits, capacitance and inductance, and phasor analysis of circuits. Then you'll move on to more advanced topics including Laplace transforms, three-phase circuits, filters, Bode plots, and characterization of circuit stability. Featuring end-of-chapter quizzes and a final exam, this book will have you in a steady state when it comes to circuit analysis in no time at all. This fast and easy guide offers: Numerous figures to illustrate key concepts Sample equations with worked solutions Coverage of Kirchhoff's laws, the superposition theorem, Millman's theorem, and delta-wye transformations Quizzes at the end of each chapter to reinforce learning A time-saving approach to performing better on an exam or at work Simple enough for a beginner, but challenging enough for an advanced student, Circuit Analysis Demystified will transform you into a master of this essential engineering subject.
Author: Andrew M. Chisholm
Publisher: John Wiley & Sons
ISBN: 0470972955
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
The book is a step-by-step guide to derivative products. By distilling the complex mathematics and theory that underlie the subject, Chisholm explains derivative products in straightforward terms, focusing on applications and intuitive explanations wherever possible. Case studies and examples of how the products are used to solve real-world problems, as well as an extensive glossary and material on the latest derivative products make this book a must have for anyone working with derivative products.
