Marketing in the International Environment PDF Download
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Author: Edward W. Cundiff
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 632
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Book Description
Author: Edward W. Cundiff
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 632
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Book Description
Author: Business International Corporation
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 126
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Book Description
Author: Business International Corporation
Publisher:
ISBN:
Category : Japan
Languages : en
Pages : 143
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Book Description
Author: Ralph Berndt
Publisher: Springer Nature
ISBN: 3662668009
Category : Business & Economics
Languages : en
Pages : 604
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Book Description
For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.
Author: United States. Congress. House. Committee on Ways and Means. Subcommittee on Trade
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 112
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Author: Business International Corporation
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 131
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Book Description
Author: Business international
Publisher:
ISBN:
Category :
Languages : en
Pages : 115
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Book Description
Author: Business International Corporation
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 85
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Book Description
Author: Erdener Kaynak
Publisher: Psychology Press
ISBN: 0866569510
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
Author: Business International Corporation
Publisher:
ISBN:
Category : Australia
Languages : en
Pages : 144
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Book Description
