Author: Abiodun Salawu
Publisher: Taylor & Francis
ISBN: 1040230091
Category : Social Science
Languages : en
Pages : 303
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Book Description
This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages. Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.
Author: Bruce Mutsvairo
Publisher: Taylor & Francis
ISBN: 1000935604
Category : Language Arts & Disciplines
Languages : en
Pages : 606
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Book Description
Responding to mounting calls to decenter and decolonize journalism, The Routledge Companion to Journalism in the Global South examines not only the deep-seated challenges associated with the historical imposition of Western journalism standards on constituencies of the Global South but also the opportunities presented to journalists and journalism educators if they choose to partake in international collaboration and education. This collection returns to fundamental questions around the meaning, value, and practices of journalism from alternative methodological, theoretical, and epistemological perspectives. These questions include: What really is journalism? Who gets to, and who is qualified to, define it? What role do ethics play? What are the current trends, challenges, and opportunities for journalism in the Global South? How is news covered, reported, written, and edited in non-Western settings? What can journalism players living and working in industrialized markets learn from their non-Western colleagues and counterparts, and vice versa? Contributors challenge accepted "universal" ethical standards while showing the relevance of customs, traditions, and cultures in defining and shaping local and regional journalism. Showcasing some of the most important research on journalism in the Global South and by journalists based in the Global South, this companion is key reading for anyone researching the principles and practices of journalism from a de-essentialized perspective.
Author: Phillip Mpofu
Publisher: Taylor & Francis
ISBN: 1000847128
Category : Foreign Language Study
Languages : en
Pages : 262
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Book Description
This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and appropriated by audiences across cultures and contexts. African language media can be considered as a tool for communication, socialization, and community that defines the various identities of indigenous people in Africa. This book shows how vernacular media outlets including radio and television, as well as native formats such as festivals, rituals and dance, can be used to influence all facets of local peoples’ experience and understanding of community. The book also explores the relationship between African language media sources and contemporary issues including the digitalization conundrum, peace and conflict resolution, identity formation, hate speech and fake news. Furthermore, it shows how local media can be used for development communication purposes during health and environmental crises. The book includes cases studies demonstrating the uses, experiences and activities related to various forms of media available in African languages. This book will be of interest to scholars in the field of communication and media studies, health and environmental communication, journalism, African studies and anthropology.
Author: Sonny Nwankwo
Publisher: Bloomsbury Publishing USA
ISBN: 0313077061
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Author: Phillip Mpofu
Publisher: Springer Nature
ISBN: 981990305X
Category : Social Science
Languages : en
Pages : 464
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Book Description
The book contributes to the sparse academic literature on African and minority language media research. It serves as a compendium of experiences, activities and case studies on the use of native language media. Chapters in this book make theoretical, methodical and empirical contributions about indigenous African language media that are affected by structural factors of politics, technology, culture and economy and how they are creatively produced and appropriated by their audiences across African cultures and contexts. This book explores indigenous African language media about media representations, media texts and contents, practice-based activities, audience reception and participation, television, popular culture and cinema, peace and conflict resolution, health and environmental crisis communication, citizen journalism, ethnic and identity formation, beat analysis and investigative journalism, and corporate communication. There are hardly any similar works that focus on the various issues relating to this body of knowledge. The book provides a valuable companion for scholars in various fields like communication, media studies, African studies, African languages, popular culture, journalism, health and environmental communication.
Author: Ernest Jakaza
Publisher: Springer Nature
ISBN: 303143059X
Category :
Languages : en
Pages : 571
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Book Description
Author: Anne W. Njathi
Publisher: Taylor & Francis
ISBN: 1040039545
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa. This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends. Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead.
Author: Abiodun Salawu
Publisher: Rowman & Littlefield
ISBN: 1666912026
Category : Language Arts & Disciplines
Languages : en
Pages : 311
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Book Description
Indigenous Language for Development Communication in the Global South brings together voices from the margins in underrepresented regions of the Global South, within the context of scholarship focusing on indigenous languages and development communication. Contributors present cases as a starting point for further research and discussions about indigenous language and development communication in Latin America, Africa, and Asia. Scholars of communication, sociology, linguistics, and development studies will find this book of particular interest.
Author: Justus M. Munyoki
Publisher: Exceller Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
The book focuses on marketing practices in the developing countries with a special focus on Africa. The Book is divided into 15 chapters covering various aspects of the marketing. The authors have as much as possible used local ( African) examples. Each chapter has at least two cases, one at the beginning and another towards the end, with one or a few questions to assist the reader reflect on the case. The authors have tried to use very practical cases that make it quite easy for the reader to understand and follow. Academicians will find this book very useful especially in tackle marketing issues within the African Context. Practitioners will equally find it very useful as it offers very practical suggestions on how to solve marketing problems especially in the developing countries
Author: Don Osborn
Publisher: IDRC
ISBN: 0796922497
Category : Computers
Languages : en
Pages : 168
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Book Description
With increasing numbers of computers and diffusion of the internet around the world, localisation of the technology, and the content it carries, into the many languages people speak is becoming an ever more important area for discussion and action. Localisation, simply put, includes translation and cultural adaptation of user interfaces and software applications, as well as the creation and translation of internet content in diverse languages. It is essential in making information and communication technology more accessible to the populations of the poorer countries, increasing its relevance to their lives, needs, and aspirations, and ultimately in bridging the 'digital divide'.
